I'm currently doing my Master's in Integrated Marketing Communications (IMC) at Northwestern University and I hold a Bachelor's at Washington University in St. Louis in Film and Media Studies.
I'm a Data Analytics and Insights professional with over 1 year of hands-on experience in SQL, Python, R, Tableau, and Excel for large-scale data analysis. Skilled in marketing mix modeling, segmentation, predictive forecasting, and A/B testing. Proven ability in translating data into strategic insights—identifying key audience segments, analyzing sales performance, and optimizing content and media strategies. Passionate about transforming complex data into actionable recommendations that drive brand growth and scalable decision-making.
Email: sherylxu0930@gmail.com
LinkedIn: https://linkedin.com/in/sheryl-xu
| Category | Tool(s) | |
|---|---|---|
| 1 | Languages |    |
| 2 | Statistical Analysis |   |
| 3 | Data Visualization |    |
| 4 | Website Development |    |
| 5 | Design |        |
| 6 | IDEs |     |
| 7 | CRM |   |
| 8 | Social Listening |    |