I'm currently doing my Master's in Integrated Marketing Communications (IMC) at Northwestern University and I hold a Bachelor's at Washington University in St. Louis in Film & Media Studies and Computer Science.
My studying focuses are marketing analytics, data science, and consumer insights. My hands-on experience has taught me to transform raw data into actionable insights—optimizing digital campaigns, driving measurable performance gains, predicting sales and churn, and identifying future product growth opportunities. I thrive on leveraging analytics to understand audience behavior and refine marketing strategies, ensuring every decision is grounded in data.
| Category | Tool(s) | |
|---|---|---|
| 1 | Languages |   |
| 2 | Statistical Analysis |   |
| 3 | Data Visualization |    |
| 4 | Website Development |    |
| 5 | Design |        |
| 6 | IDEs |      |
| 7 | CRM & Automation |   |
| 8 | Intelligence & Analytics |         |