marketing-attribution

Python Class created to address problems regarding Digital Marketing Attribution.

Self-hosted link shortener with privacy-first click analytics & cookieless conversion tracking, on Cloudflare Workers + D1. A/B split, device & geo routing, /suffix source tracking, FB/GA4/GTM retargeting, unique visitors, CSV export, QR. Zero-build single-file admin. MIT.

Shapley Attribution: A scikit-learn compatible library that uses Shapley values to measure each marketing channel's true marginal contribution to conversions

58 个跨境电商 · DTC 品牌出海 AI 技能库:Amazon 运营、SEO/GEO、广告归因、财务、联盟、红人、线下零售、VOC、众筹。事实均标来源与日期,内置证据闸——数据不足时说「数据不足」,而不是编一个数字。| 58 skills for cross-border e-commerce & DTC: sourced, dated, with evidence gates. EN/中文. Works with Claude Code & Antigravity.

Bayesian marketing-attribution analysis with channel conversion estimates and uncertainty intervals.

Comprehensive digital marketing guides covering modern online marketing strategies, tactics, and optimization methodologies. Master digital channels for maximum ROI and performance.

6 production-ready Claude Code skills for automating Lemon Squeezy operations. Customer support, sales analytics, discount codes, and refunds. Saves 5+ hours/week.

Consent-aware attribution for WordPress: keeps the source of the visit, not a profile of the visitor. UTMs and click IDs that survive cached pages, dynamic forms, and cross-domain journeys to WooCommerce orders and forms.

An interactive Shiny app for multi-touch attribution (Markov) and a lightweight MMM-style ROI scenario simulator (MMM-lite)—with Diagnostics and Data Health checks to make results easier to trust and explain.

Comprehensive marketing analytics and measurement strategies covering modern data analysis, attribution modeling, and ROI optimization methodologies. Turn data into actionable marketing insights.

Weighted doubly robust learning for uplift modeling

A curated list of attribution, measurement, and marketing analytics resources. Open-source libraries, commercial platforms, research papers, datasets, and the people thinking hard about which marketing dollar caused which revenue dollar.

SQL code for querying first- and last-touch attributions

The analytics engineering layer of the PropTech Data Platform — a dbt project for real estate sales attribution, data quality governance, and reverse ETL.

Server-side Google Tag Manager template for multi-touch attribution. No backend code, first-party cookies, full journey.

Simple webapp to visualise hill functions used in Marketing Mix Models

Server-side multi-touch attribution for Node.js and TypeScript. Track journeys, attribute conversions, measure real ROAS.

Multi-touch attribution for Shopify stores. First-click to purchase tracking via Theme App Extension and Remix admin.

Server-side multi-touch attribution for Ruby and Rails. Track customer journeys, attribute conversions, know what works.

Server-side multi-touch attribution for PHP. Framework-agnostic core with Laravel and Symfony adapters.