Google Data Analytics Capstone Case Study (SQL and Tableau)

A complete and detailed case study on Cyclistic bike sharing company using SQL for cleaning, analysis and Tableau for visualization

Combined and manipulated 12 datasets to get insights into bike rider behavior and trends.

SQL analysis of Cyclistic bike-share data uncovering rider behavior patterns to drive membership growth and operational strategy.

This project analyzes Cyclistic’s trip data to identify patterns in bike usage between casual riders and annual members. The findings help optimize marketing strategies and membership conversions.

This case study as part of the Google Data Analytics course analyzes historical data from a fictional bike-share company, Cyclistic to understand how casual riders and members differ in using the service.

Proyecto de análisis de datos que investiga patrones de uso y comportamiento de usuarios en Cyclistic, empresa de bicicletas compartidas.

Proyecto final del certificado profesional de Análisis de Datos de Google

This repository contains a full data analysis project for Cyclistic, a fictional bike-share company based in Chicago. As part of the marketing analytics team, the project focuses on understanding how annual members and casual riders differ in their usage behavior.

The Cyclistic bike case analysis is my capstone project from the Google Data Analytics Certificate. Throughout this project I perform my job as a junior data analyst for a fictional company called Cyclistic to answer questions from different stakeholders. I followed the data analysis process steps: ask, prepare, process, analyze, share and act.

Google Data Analytics Capstone Project

This repository contains a comprehensive case study analyzing Cyclistic bike-share data, focusing on usage patterns of casual riders vs. annual members. The goal is to provide actionable insights to help convert casual riders into annual members, maximizing Cyclistic's profitability and growth.

My Google Data Analytics Certification Capstone Project

A data analytics case study to analyze 12 months of Cyclistic bike-share trip data to identify behavioral differences between casual riders and annual members for a targeted marketing strategy.

Google Data Analytics Capstone Project

Analyzing 5.5 million Cyclistic bike trips to uncover behavioral differences between casual riders and annual members, using PostgreSQL and Tableau.