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Analyzing consumer behavior during India's biggest festival

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Diwali Sales Analysis

The aim of this repository is to analyze consumer behavior during the Diwali Festival, also known as the Hindu festival of lights, focusing on an e-commerce platform.

The dataset is available at: https://www.kaggle.com/datasets/umairabbasi6/diwali-sales-data-e-commerce-dataset/data

Status: In progress

Languages and Libraries

python pandas plotly numpy

1. Version of Libraries:

Plotly.express = 5.22.0
Numpy = 1.26.4
Pandas = 2.2.2

2. About the data (after first step of the process):

Column Information Type
User_ID 7 digits identification number for each user int64
Cust_name Customer name object
Product_ID 9 digits identification for each product object
Gender Female and Male category
Age Group Age ranges from the clients category
Age Age from the clients int64
Marital_Status 0 (Single) 1 (Married) category
State Cliente State in India object
Zone Regions of India category
Occupation Client occupation object
Product_Category Category of the product object
Orders Orders quantity int64
Amount Total Amount Spent by the client float64

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