Opsfolio Branding Assets

This repository contains the official branding assets for Opsfolio Suite and its sub-products (Surveilr, Fleetfolio, Opsfolio CaaS). The structure is designed to ensure easy access for humans and AI-friendly ingestion (RAG, MCP servers, design automation).

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Repository Goals

• Centralized source for logos, colors, typography, and templates
• Consistent naming and versioning for reuse across products and campaigns
• Structured metadata (manifest.json) for AI and automation workflows
• Scalable to include future sub-brands and campaigns

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Folder Structure

/opsfolio-branding
│
├── /core                     # Primary Opsfolio Suite brand identity
│   ├── /logos                
│   │   ├── /primary
│   │   │   ├── opsfolio-logo-primary.svg
│   │   │   └── opsfolio-logo-primary.png
│   │   ├── /monochrome
│   │   └── /favicon
│   ├── /colors               
│   │   └── palette.json      # HEX, RGB, CMYK, gradient info
│   ├── /typography
│   │   ├── /fonts            
│   │   │   ├── inter-regular.ttf
│   │   │   └── inter-bold.ttf
│   │   └── typography-guidelines.pdf
│   ├── /icons                
│   │   ├── /system
│   │   └── /product-specific
│   └── brand-guidelines.pdf
│
├── /sub-brands               # Product-specific assets
│   ├── /surveilr
│   │   ├── logos/
│   │   ├── colors/
│   │   └── icons/
│   └── /surveilr-patterns    # Individual pattern branding
│
├── /templates                # Ready-to-use design templates
│   ├── /presentations
│   │   ├── opsfolio-sales-deck.pptx
│   │   └── audit-readiness-template.pptx
│   ├── /social-media
│   │   ├── linkedin-post-template.fig
│   │   └── x-banner-template.psd
│   ├── /print
│   │   └── business-card.ai
│   └── /email
│       └── newsletter-template.html
│
├── /marketing-assets         # Campaign-specific creatives
│   ├── /case-studies
│   ├── /launch-campaigns
│   └── /compliance-reports
│
├── /media                    # Stock, custom photos & video
│   ├── /photography
│   ├── /illustrations
│   └── /videos
│
└── manifest.json             # AI-readable master reference

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Core Components

1. Logos

• Primary: Full-color brand logo for light backgrounds.
• Monochrome: Single-color variants for dark/light backgrounds.
• Favicons: Web usage (16x16, 32x32, etc.).

2. Colors

• Stored in core/colors/palette.json with HEX, RGB, CMYK values and usage notes.
• Example snippet:

[
    { "name": "Primary Blue", "hex": "#0052CC", "usage": "Buttons, headers" },
    { "name": "Neutral Gray", "hex": "#7A7A7A", "usage": "Backgrounds, text" }
]

3. Typography

• Fonts (TTF/WOFF) with weight variations (400, 700, etc.).
• Usage rules in typography-guidelines.pdf.

4. Templates

• Presentation decks, social media posts, email templates, print materials.
• File formats: .pptx, .fig, .psd, .ai, .html.

5. Sub-Brands

• Dedicated folders for Surveilr, Fleetfolio, Opsfolio CaaS with their own logos, palettes, and icon sets.

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AI Ingestion

Manifest JSON

The manifest.json provides:

• Paths to primary assets (logos, fonts, colors)
• Sub-brand references
• Template locations
• Versioning & description for automated pipelines

Usage

• Can be ingested by LLMs, MCP servers, or design tools to:

  • Retrieve brand colors, logos, templates dynamically
  • Generate brand-consistent marketing copy or designs
  • Ensure compliance with brand standards in automated workflows

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Naming Conventions

• Use lowercase and hyphen-separated file names: opsfolio-logo-primary.svg, linkedin-post-template.fig
• Include versioning for major rebrands: opsfolio-logo-primary-v2025.svg

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Versioning

• Major brand updates: vYYYY-Q# (e.g., v2025-Q3)
• Campaign-specific updates: stored under /marketing-assets/campaign-name

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Compliance & Legal

• All assets are copyrighted by Opsfolio.
• Internal use only unless explicitly approved by the marketing team.
• Check brand-guidelines.pdf for usage permissions.

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How to Add New Assets

1. Place new files in the correct folder (core, sub-brand, template, etc.)
2. Update manifest.json with the new file path and metadata
3. If relevant, update palette.json or typography guidelines
4. Commit changes with descriptive messages (e.g., add: Surveilr logo v2)

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Quick Links

• Brand Guidelines (PDF)
• Color Palette JSON
• Manifest JSON

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