added new backend for product catalog service

[Asam80]

Changes

Please provide a brief description of the changes here.

Merge Requirements

For new features contributions, please make sure you have completed the following
essential items:

• CHANGELOG.md updated to document new feature additions
• Appropriate documentation updates in the docs
• Appropriate Helm chart updates in the helm-charts

Maintainers will not merge until the above have been completed. If you're unsure
which docs need to be changed ping the
@open-telemetry/demo-approvers.

[linux-foundation-easycla]

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