Google Ads Growth OS

Twelve Google Ads skills you can install and run with Claude today.

They work without Kelpi. Connect Claude to Google Ads for live reads, or paste exports into the chat. The skills handle the operating method: what to pull, what to calculate, what not to assume, and what a useful answer should look like.

Browse every skill at kelpi.ai/skills/google.

Install

Use the open skills CLI:

# Install all 12
npx skills add kelpi-ai/google-ads-skills --all

# Or install one
npx skills add kelpi-ai/google-ads-skills --skill weekly-account-auditor

The CLI works with Claude Code, Cursor, Codex, and other supported agents.

By hand:

• Claude Code: copy a skill folder into ~/.claude/skills/ or your project's .claude/skills/ folder.
• Claude chat: open a skill and paste the prompt under Run it into a conversation.

Give Claude the data

Every skill supports two modes.

Use pasted exports

Export the requested Google Ads tables as CSV, or paste the rows into the chat. This needs no connector and no Kelpi account.

Connect Google Ads

You can use any Google Ads MCP that exposes the data the skill asks for.

The simplest hosted option is Pipeboard:

1. Create a Pipeboard account.
2. Connect Google Ads.
3. Add https://google-ads.mcp.pipeboard.co/ as a custom connector in Claude.

For Claude Code:

claude mcp add --transport http --scope user pipeboard-google-ads https://google-ads.mcp.pipeboard.co/

Start Claude Code, run /mcp, and finish the sign-in.

Google also publishes a read-only Google Ads MCP that you can host yourself.

The map

skills/
├── Read the account
│   ├── weekly-account-auditor
│   ├── delivery-troubleshooter
│   └── account-scorecard
├── Work the search terms
│   ├── search-term-miner
│   ├── negative-keyword-builder
│   └── query-to-keyword-promoter
├── Match intent to the page
│   ├── search-intent-mapper
│   ├── quality-score-fixer
│   └── responsive-search-ad-writer
└── Make the next call
    ├── conversion-tracking-checker
    ├── bid-strategy-advisor
    └── change-plan-builder

Start with weekly-account-auditor if the account is already running. Use search-intent-mapper if you are planning a new Search structure.

The rules

1. Read first. The skills do not change the account.
2. Tracking before bidding. Bad goals make good automation expensive.
3. Search terms before assumptions. Review the demand Google actually bought.
4. Quality Score is a diagnostic, not a business target.
5. No invented forecasts. A direction can be useful without a fake percentage.
6. Every later account change needs exact scope and clear approval.

Or let Kelpi run the work

The free skills are for people who want to run the system themselves. Kelpi is the other option: connect Google Ads and let it keep the account review, search-term work, and next-step planning moving for you.

You do not need Kelpi to install or use this pack.

Sources

The pack is written from scratch. Its job selection and operating ideas were informed by:

• Google Ads Help
• Google Ads API documentation
• Corey Haines' marketing skills
• Ryze's Google and Meta skill examples
• Pipeboard's Google Ads MCP guide

License

MIT. Read every instruction before you run it against an ad account.