🎯 Behavior-Triggered Email – Awareness Campaign | Bagaggio

This is a responsive HTML email built to educate customers about the different materials used in Bagaggio’s luggage. The goal of this campaign was not just to promote products, but to build brand trust through product knowledge.

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🧠 Campaign Purpose

• 💬 Informational content: Focused on educating users about suitcase materials like ABS and Polypropylene
• 🎯 Behavior-based trigger: Sent to users who showed interest in product specs or FAQs
• 🧳 Product value positioning: Highlights cost-benefit and durability of each material type
• 📈 Goal: Drive traffic to product pages while improving brand authority and reducing customer hesitation

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💻 Tech Stack

• HTML (email-safe, table-based structure)
• Inline CSS
• Manual image slicing for compatibility
• QA across Gmail, Outlook, and mobile devices

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🖼️ Preview (Full Email Below 👇)

The entire email structure is embedded below, rendered directly for a full visual experience.

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