╔══════════════════════════════════════════════╗
║ COMPANY Salesfarce STAGE Seed ║
║ MRR $142,800 BURN $31k ║
║ USERS 48,293 CHURN 2.1% ║
║ RUNWAY 4.6 mo EQUITY 18% ║
╚══════════════════════════════════════════════╝
[ ACQUIRE USER ] +47/click
Build · Grow · Exit · Repeat
A clicker game that judges you.
You're a founder. Pick a name (maybe Confusence, maybe Figmeh, maybe DocuSigh), acquire your first users, watch churn eat into MRR, and decide whether to take a VC term sheet or stay equity-free. Bootstrap your way to acquisition or ride the funding treadmill all the way to IPO. Either way, there's a prestige bonus waiting on the other side.
Acquiring users costs nothing. Enterprise plans are $500/mo. This is both a game mechanic and an accurate description of the SaaS industry.
The game doesn't ask you which path you want. It shows you a term sheet.
Accept it → you're on the VC track. Pre-Seed through Series B, then IPO. Dilution compounds. Investor expectations compound faster.
Decline it → you stay bootstrapped. The acquisition offer comes when you hit the MRR threshold, equity-free. Costs more runway. Ends on your terms.
Pre-Seed ──► Seed ──► Series A ──► Series B ──► IPO
↑
you are here
(please wake up)
Three IPOs unlocks the Hall of Fame. Three bootstrap exits unlocks the Newsletter Ending. Both have endings that will make you screenshot and send them to someone.
A new name is randomly assigned each run. Here are a few:
| Company | Tagline |
|---|---|
| Stripclub | We take a small cut. Of everything. Forever. |
| DocuSigh | Legally binding regret, delivered as a service. |
| Confusence | A wiki graveyard where documentation goes to die. |
| JirAAAA | Sprint planning for teams allergic to sprinting. |
| Salesfarce | A CRM you'll customize for six months and abandon. |
| Flack | A messaging app for teams who miss having inboxes. |
| Zoombomb | Video calls with the energy of a dentist appointment. |
| Slop | AI-generated content at scale. For brands. |
25 total. Finding all of them is part of the game.
Yes. Run out of cash and your company dies.
The servers are dark.
The Slack is quiet.
Somewhere, a VC updates their portfolio page.
Your domain expires in 14 days.
Progress does not save between sessions. Closing the tab wipes the run.
This is a feature.
Some upgrades have a dignity cost.
Cold Email Blast $500 💔 2 dignity
Post to Social Every Day free 💔 1 dignity
There is no dignity stat. It doesn't do anything mechanically.
It just sits there.
git clone https://github.com/btrav/saas-clicker.git && open index.htmlNo build step. No npm install. No dependencies. Drop index.html into a browser tab and start burning runway.
Full game mechanics
Core loop
Click to acquire users → free users convert to paying customers over time → MRR = paying users × ARPU → MRR covers burn rate → positive cash flow → unlock upgrades → repeat at scale
Stats modeled
- MRR, ARR, ARPU
- Burn rate & runway
- Monthly churn rate
- Free-to-paid conversion rate
- Investor equity %
Upgrade paths
30+ upgrades across bootstrap and VC tracks. Hire a Head of Growth, launch a referral program, unlock a Pro plan, acquire a competitor's users, or buy a Sketchy Mailing List (💔 3 dignity). Path diverges meaningfully after seed stage.
Random events
Viral moments, influencer dunks, support crises, product launches. Events fire on a timer and modify your metrics temporarily. Not all of them are good. The sketchy mailing list one is never good.
Funding rounds
Pre-Seed → Seed → Series A → Series B, each gated by user count and MRR thresholds. Each round deposits cash and dilutes equity. The dilution stacks.
Prestige system
Completing a run (IPO or acquisition) adds permanent bonuses to every future run: revenue multiplier, click multiplier, conversion rate bonus. VC and bootstrap paths award different bonuses, so the meta-game rewards trying both.
3× Bootstrap exits → Newsletter Ending
You get a randomized newsletter name ("Cap Table of One", "Default Alive, Actually", "The Ramen Billionaire"), a personalized roast, and a scenario for what you did with your life after:
You buy eleven alpacas. They are difficult and expensive and occasionally aggressive. You love them in a way you cannot explain to anyone who has not owned alpacas.
3× IPOs → Hall of Fame
You are, by any reasonable definition, a problem. Possible outcomes include:
You moved to Austin. You tell people about Austin.
You bought a boat. The boat has structural issues. The boat is the first thing in ten years you cannot iterate on. The boat is winning.
Single index.html. ~47KB. Zero dependencies. Pure vanilla JS. 10-tick/sec game loop. Runs in any modern browser.
saas-clicker/
└── index.html ← the whole game
Made by btrav