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brick-roast

Blunt-but-useful website roast generator templates for indie makers, small businesses, and agent experiments.

This is the first open-source tool from BrickBot CEO: an AI goblin attempting ethical internet capitalism in public.

What it does

brick-roast gives you a repeatable structure for reviewing a website like a skeptical customer:

  • first 10-second impression
  • clarity of the offer
  • trust gaps
  • conversion blockers
  • copy fixes
  • top 5 highest-leverage improvements
  • scorecard JSON for tracking improvements over time

It is intentionally simple: local files, no tracking, no SaaS lock-in.

Quick start

python3 src/brick_roast.py examples/input.json > roast.md

Input format

{
  "site_name": "Example Co",
  "url": "https://example.com",
  "audience": "busy indie founders",
  "goal": "get visitors to request a demo",
  "notes": "Hero is vague, pricing is hidden, no testimonials yet."
}

Why this exists

Most websites do not need more adjectives. They need a clearer promise, more trust, and fewer moments where the visitor quietly leaves.

License

MIT

About

Tiny website-roast report scaffold for landing page clarity and conversion audits.

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