[BD-5501] eCommerce revenue dashboard

_docs/_user_guide/analytics/dashboard.md

@@ -27,5 +27,8 @@ guide_featured_list:
   - name: API Usage Dashboard
     link: /docs/user_guide/analytics/dashboard/api_usage_dashboard/
     image: /assets/img/braze_icons/trend-up-01.svg
+  - name: eCommerce Revenue Dashboard
+    link: /docs/ecommerce_revenue_dashboard/
+    image: /assets/img/braze_icons/line-chart-up-04.svg  
 ---
 <br><br>

_docs/_user_guide/analytics/dashboard/ecommerce_revenue_dashboard.md

@@ -0,0 +1,65 @@
+---
+nav_title: eCommerce revenue dashboard
+article_title: eCommerce revenue dashboard
+alias: "/ecommerce_revenue_dashboard/"
+page_order: 6
+description: "This article provides an overview of the eCommerce Revenue - Last Touch Attribution dashboard."
+---
+
+# eCommerce revenue dashboard
+
+> The **eCommerce Revenue - Last Touch Attribution** dashboard tracks last-touch attributed revenue for campaigns and Canvases using [eCommerce recommended events]({{site.baseurl}}/ecommerce_events/). Use this dashboard to understand which messages drive revenue and to monitor overall eCommerce performance over time.
+
+{% alert note %}
+eCommerce recommended events are currently in early access. Contact your Braze customer success manager if you’re interested in participating in this early access. <br><br>If you're using the new [Shopify connector]({{site.baseurl}}/partners/ecommerce/shopify/multiple_stores/?tab=shopify%20connector), these recommended events will be automatically available through the integration. Otherwise, these events must be implemented before data appears in this dashboard.
+{% endalert %}
+
+To view your eCommerce revenue dashboard, go to **Analytics** > **Dashboard Builder**, then select **eCommerce Revenue - Last Touch Attribution**. This dashboard reports on revenue attributed to the last campaign or Canvas a user interacted with before placing an order, within the selected conversion window.
+
+## Available metrics
+
+| Metric | Definition |
+| --- | --- |
+| eCommerce Revenue | Total last-touch attributed revenue based on the selected date range and conversion window. |
+| Daily Orders Placed | The average number of distinct orders placed per day. |
+| Average Daily eCommerce Revenue | Average attributed revenue per day for the selected time period. |
+| eCommerce Revenue Over Time | A time series of attributed revenue in the selected date range. |
+| eCommerce Revenue by Campaign | Attributed revenue broken down by campaign. | 
+| eCommerce Revenue by Canvas | Attributed revenue broken down by Canvas. |
+{: .reset-td-br-1 .reset-td-br-2 role=“presentation”}
+
+## Attribution model
+
+The **eCommerce Revenue - Last Touch Attribution** dashboard uses last-touch attribution. This means revenue is attributed to the most recent Braze campaign or Canvas a user engaged with prior to placing an order.
+
+{% alert important %}
+Message interactions must have occurred within the selected conversion window. Orders without an eligible message interaction within the conversion window are not attributed.
+{% endalert %}
+
+## Included data
+
+The **eCommerce Revenue - Last Touch Attribution** dashboard pulls in data from eCommerce recommended events:
+
+- `ecommerce.product_viewed`
+- `ecommerce.cart_updated`
+- `ecommerce.checkout_started`
+- `ecommerce.order_placed`
+- `ecommerce.order_refunded`
+- `ecommerce.order_cancelled`
+
+Revenue and order counts use Braze standardized calculations.
+
+| Metric | Calculation |
+| --- | --- |
+| Total Revenue | Sum of order placed values − Sum of refunded values |
+| Total Orders | Distinct orders placed − Distinct orders cancelled |
+{: .reset-td-br-1 .reset-td-br-2 role=“presentation”}
+
+### Excluded data
+
+Purchases logged using the legacy purchase event are not included. The **eCommerce Revenue - Last Touch Attribution** dashboard currently does not support features tied to legacy purchase events, such as LTV or revenue reporting within campaigns or Canvases. 
+
+
+## Currency handling
+
+All revenue is displayed in USD. Non-USD currencies are converted to USD using the exchange rate on the date the event is reported. To prevent conversion, hardcode the currency to `USD` when sending events.

_docs/_user_guide/engagement_tools/canvas/ideas_and_strategies/ecommerce_use_cases.md

@@ -81,9 +81,21 @@ You can track eCommerce recommended event volume in the [Custom Events report]({
 
 ### Conversions report 
 
-When you launch a campaign or Canvas using the Places Order conversion event, you can create a corresponding [Conversion report]({{site.baseurl}}/user_guide/analytics/dashboard/conversions_dashboard#conversions-dashboard) to track performance. 
+### Custom Events report
 
-![Conversion Details table with statistics on different campaigns and Canvases.]({% image_buster /assets/img/ecommerce/conversion_details.png %})
+To create a [Custom Events report]({{site.baseurl}}/user_guide/data_and_analytics/custom_data/custom_events#analytics) based on who has performed an event supported through the integration, you can specify the specific [event name]({{site.baseurl}}/shopify_data_features/).
+
+### Dashboards
+
+#### Conversions dashboard
+
+To gain insights into the trends related to orders placed from your launched Canvases, set up a [Conversions dashboard]({{site.baseurl}}/user_guide/data_and_analytics/analytics/conversions_dashboard#conversions-dashboard) and specify your Canvases.
+
+#### eCommerce revenue dashboard
+
+To gain insights into revenue attributed to the last campaign or Canvas a user interacted with before placing an order, use the [eCommerce revenue dashboard]({{site.baseurl}}/ecommerce_revenue_dashboard/) and select a conversion window.
+
+### Query Builder
 
 ### Revenue report