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Original file line number Diff line number Diff line change
Expand Up @@ -25,8 +25,8 @@ It is possible that the number of total users is different than the number of us
![A table displaying total reachable users broken down by users reachable by email, iOS push, Android push, web push, and Kindle push.]({% image_buster /assets/img_archive/segmenter_reachable_users.png %})

For a user to be listed as reachable through a certain channel, the user must have both:
* A valid email address or push token associated with their profile; and
* Opted in or subscribed to your app.
* A valid email address or push token associated with their profile, and
* Opted-in or subscribed to your app.

A single user may belong to different reachable user groups. For example, a user might have both a valid email address and valid Android push token and be opted in to both, but have no associated iOS push token. The gap between the total reachable users and the sum of the different channels are the number of users who qualified for the segment but they are not reachable through those communication channels.

Expand Down Expand Up @@ -75,6 +75,17 @@ For a user to be listed as reachable through a certain channel, the user must ha
- A valid email address or push token associated with their profile, and
- Opted-in or subscribed to your app.

#### Applied filters for channel-specific reachable users

The following filters are applied for each channel when determining reachable users.

| Channel | Filter |
| --- | --- |
| Email | **Email Available** is true. |
| Push | **Foreground Push Enabled** is true. |
| SMS | **Subscription Group** is any SMS subscription group. **Invalid Phone Number** is false. |
{: .reset-td-br-1 .reset-td-br-2 role="presentation" }

## Calculating exact statistics

To view an accurate count of the number of users in your segment, select **Calculate exact stats** in the **Reachable users** pane.
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