Iβm Amir Ali, a Senior Frontend Engineer. I have 5+ years of experience building production-grade React, Next.js and TypeScript applications across AI-powered search, personalization, e-commerce, trading, SaaS dashboards and workflow products.
I care deeply about clean frontend architecture, fast interfaces, privacy-first product thinking, user trust and turning complex product requirements into responsive, reliable experiences.
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| Area | Result |
|---|---|
| Frontend performance | Reduced React dashboard load time by 50% through refactoring, performance optimization and cleaner UI architecture |
| Workflow automation | Reduced operational workflow time by 50% for a German road-inspection client by replacing Excel-based processes with a React platform |
| AI product UX | Shipped semantic AI search, fuzzy matching, personalized discovery, AI onboarding and chatbot entry points |
| Code quality | Built ESLint tooling and migrated frontend modules from JavaScript to TypeScript across large monorepo applications |
| Production ownership | Owned frontend delivery from scoping and architecture through polished release across search, onboarding, checkout and personalization journeys |
| Trust & reliability | Worked on security-sensitive frontend/backend integration, typed data flows and secure validation for sensitive subscription actions |
Frontend React - Next.js - TypeScript - JavaScript - Tailwind CSS - Responsive UI
Architecture Production-ready components - Modern frontend architecture - Typed data flows
APIs & Data REST - GraphQL - Shopify APIs - Supabase - MongoDB - Node.js - Express.js
Quality Playwright - ESLint - GitHub - Code reviews - Documentation - Testable UI
UX & Product Figma collaboration - Pixel-accurate UI - A/B testing - PostHog analytics
AI Products Semantic search - Fuzzy matching - Personalized discovery - AI onboardingI enjoy partnering closely with product, design and backend teams to ship interfaces that are beautiful, fast, maintainable and reliable under real-world constraints.




