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Interactive Tableau dashboard analyzing Seattle Airbnb market data. Visualizes rental pricing trends by zip code, seasonal revenue fluctuations, and price correlation with property size.

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🏠 Seattle Airbnb Market Analysis Dashboard

This project is an interactive data visualization dashboard built in Tableau. It analyzes Airbnb listing data in the Seattle area to identify pricing trends, revenue seasonality, and the correlation between property features and rental rates.

📊 Overview

The dashboard provides a comprehensive view of the local short-term rental market, allowing investors and hosts to understand:

  • Which neighborhoods (zip codes) command the highest nightly rates.
  • How revenue fluctuates throughout the calendar year.
  • The price premium associated with adding additional bedrooms.
  • The supply distribution of different property types.

🖼️ Dashboard Features

1. Geospatial Price Analysis

  • Map Integration: Utilizes Mapbox/OpenStreetMap to create a choropleth map of Seattle.
  • Zip Code Heatmap: Visualizes "Average Price per Zipcode," highlighting the most expensive areas (e.g., Zip 98134) versus more affordable regions (e.g., Zip 98106).

2. Seasonal Revenue Trends

  • Time Series Chart: Tracks "Revenue For Year" on a weekly basis from January to December.
  • Key Insight: Identifies peak revenue periods in the summer months (June–August) and holiday spikes, helping hosts optimize pricing strategies for high-demand windows.

3. Property Specification Metrics

  • Price vs. Size: A bar chart displaying the "Average Price per Bedroom."
    • Trend: Shows a linear increase in price as bedroom count rises, ranging from ~$95 for 1-bedroom units to ~$578 for 6-bedroom properties.
  • Inventory Distribution: A breakdown of listing counts by bedroom number, showing that 1-bedroom apartments make up the vast majority of the market (2,400+ listings), while large 6-bedroom homes are scarce.

🛠️ Technologies Used

  • Tableau: For data visualization, dashboard composition, and interactivity.
  • Mapbox: For background mapping services.
  • Data Source: Seattle Airbnb Open Data (Listings & Calendar datasets).

📉 Key Findings derived from Analysis

  • Top Performing Zone: Zip code 98134 has the highest average price at approximately $206 per night.
  • Value Zone: Zip code 98106 offers some of the lowest rates at approximately $82 per night.
  • Market Composition: The market is heavily dominated by 1-bedroom listings (over 2,400 units), whereas 5+ bedroom properties represent a niche luxury segment.
  • Scaling Value: There is a significant price jump when moving from 5 bedrooms ($441) to 6 bedrooms ($578), suggesting a scarcity premium for large group accommodations.

This repository is for educational and portfolio purposes.

About

Interactive Tableau dashboard analyzing Seattle Airbnb market data. Visualizes rental pricing trends by zip code, seasonal revenue fluctuations, and price correlation with property size.

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