MyUserJourney

AI-Powered Analytics, CMS & Marketing Platform
The privacy-first alternative to Google Analytics with built-in AI insights, CMS, SEO tools, and GDPR compliance.

Website · Features · Getting Started · Whitepaper · Contributing · Changelog

Screenshots

Dashboard Overview - Key analytics at a glance with comparison stats

View more screenshots

Real-time Analytics - Active users, per-minute activity, top content

AI Insights - Ask questions about your analytics in plain English

No-Code Funnel Builder - Visual drag-and-drop with AI generation

Predictive Analytics - Churn risk, revenue forecasting, conversion predictions

SEO Site Audit - HTML crawling with issue detection and scoring

Admin Panel - CMS pages, file manager, user management, SMTP config

Privacy Settings - GDPR consent management with 55+ jurisdiction support

The Problem

Businesses face an impossible choice: use powerful analytics platforms that compromise user privacy and send data to third-party servers, or use privacy-focused alternatives that lack advanced features.

Google Analytics 4 raises GDPR adequacy concerns with cross-border data transfers. Microsoft Clarity records sessions without granular consent. Amplitude and Mixpanel charge premium prices that exclude SMEs. None of them offer integrated AI insights, CMS, SEO auditing, and PPC management in a single self-hosted solution.

The Solution

MyUserJourney eliminates this trade-off by combining in a single self-hosted platform:

Real-time behavioural analytics with predictive AI
Natural language analytics queries ("What drove conversions last week?")
Automated UX auditing and SEO site analysis
A complete CMS with contact forms and file management
Full GDPR/PECR compliance by design, not as an afterthought

All self-hosted. Your analytics data stays in your database. Optional integrations (geolocation, AI, payments) involve limited, configurable data exchange with third-party services under your control.

Features

Analytics Engine

Feature	Description
Real-time Dashboard	Active users, per-minute activity charts, top content
Acquisition Analytics	Traffic source breakdown, referrer analysis, campaign tracking
Engagement Metrics	Event types, pages, landing pages, session duration
Live Event Stream	Real-time event feed with multi-dimensional filtering
User Journey Replay	Session reconstruction and timeline views
Visitor Profiles	Aggregated visitor data with export capabilities
Traffic Classification	Organic, social, paid, referral, email, display, affiliate, direct
Geography Analytics	Country, city, and language distribution
Browser & Device	Browser, OS, and device type breakdowns
Pages Analysis	Top pages, entry/exit pages, 404 detection
Funnel Builder	No-code visual builder with drag-and-drop and AI generation
Custom Events	Rule-based event matching with AI-generated templates
Custom Reports	Flexible report builder with AI-powered generation

AI-Powered Intelligence

Feature	Description
AI Insights Chat	Ask questions about your analytics in plain English
Predictive Analytics	Churn risk scoring, revenue forecasting, conversion predictions
AI UX Auditor	Detect slow pages, poor UX flows, and confusing navigation
AI Marketing Copilot	SEO fix suggestions, PPC budget optimisation, UX recommendations
AI Funnel Generation	Describe a funnel in words, get it built automatically
AI Report Generation	Generate custom reports from natural language prompts
AI Event Templates	Auto-generate conversion tracking for leads, purchases, and more
Site Research	Real website crawling with AI-powered competitive analysis

CMS & Content Management

Feature	Description
Dynamic Pages	Create and manage pages via admin panel
File Manager	Upload and manage files with drag-and-drop
Contact Form	Built-in contact form with SMTP email notifications
SEO Metadata	Per-page title, description, and meta tag management
Site Branding	Customisable name, tagline, colours, and social links
Tracking Codes	15+ analytics platform integrations (GA, GTM, Pixel, etc.)

Privacy & Compliance

Feature	Description
GDPR/PECR	Full UK and EU privacy regulation support
Consent Banner	Customisable with 6 categories, 3 layouts, 5 positions
IP Anonymisation	Automatic last-octet anonymisation
Do Not Track	Honours browser DNT headers
Cookieless Mode	Tracking without cookies or persistent identifiers
Right to Erasure	One-click visitor data deletion
Data Portability	Export visitor data as JSON/CSV
55+ Jurisdictions	Global privacy law support (EU, US states, APAC, etc.)

Marketing & SEO

Feature	Description
Site Audit	HTML crawling with SEO issue detection and scoring
PPC Campaigns	Campaign tracking and performance analytics
Site Research	Competitive research with real website crawling

Feature Comparison

Based on publicly available feature documentation as of February 2026. See the Whitepaper for detailed analysis.

Feature	MyUserJourney	GA4	Plausible	PostHog	Matomo
Real-time analytics	Yes	Yes	Yes	Yes	Yes
AI insights chat	Yes	No	No	No	No
Predictive analytics	Yes	Limited	No	No	No
AI UX auditor	Yes	No	No	No	No
Built-in CMS	Yes	No	No	No	No
SEO site audit	Yes	No	No	No	No
PPC management	Yes	Via Ads	No	No	No
Consent management	Yes	Partial	N/A	Partial	Yes
Self-hosted	Yes	No	Yes	Yes	Yes
GDPR by design	Yes	No	Yes	Partial	Yes
55+ jurisdiction support	Yes	No	No	No	No
Free core analytics	Yes	Yes	No	Yes	Yes
Open source	MIT	No	AGPL	MIT	GPL

Tech Stack

Layer	Technology
Frontend	React 18, TypeScript, Vite, Tailwind CSS, Shadcn UI
State Management	TanStack React Query v5
Charts	Recharts
Routing	Wouter
Backend	Node.js, Express.js, TypeScript
Database	PostgreSQL (27 tables)
ORM	Drizzle ORM
Authentication	Passport.js (Local + Google OAuth 2.0)
AI	OpenAI API (GPT-4o-mini)
Payments	Stripe (pay-as-you-go invoicing)
Email	Nodemailer

Getting Started

Prerequisites

Node.js 18+
PostgreSQL 14+
npm 9+

Quick Start

# Clone the repository
git clone https://github.com/RakshakIT/myuserjourney.git
cd myuserjourney

# Install dependencies
npm install

# Configure environment
cp .env.example .env
# Edit .env with your DATABASE_URL and SESSION_SECRET

# Push database schema (creates all 27 tables)
npm run db:push

# Start the development server
npm run dev

The application will be available at http://localhost:5000.

Environment Variables

Variable	Required	Description
`DATABASE_URL`	Yes	PostgreSQL connection string
`SESSION_SECRET`	Yes	Secret key for session encryption
`GOOGLE_CLIENT_ID`	No	Google OAuth 2.0 Client ID
`GOOGLE_CLIENT_SECRET`	No	Google OAuth 2.0 Client Secret
`OPENAI_API_KEY`	No	OpenAI API key for AI features
`STRIPE_SECRET_KEY`	No	Stripe secret key for billing
`ADMIN_EMAIL`	No	Auto-promote this email to admin on startup

Generate a secure session secret:

node -e "console.log(require('crypto').randomBytes(64).toString('hex'))"

See .env.example for the complete list.

Creating Your Admin Account

Option A: Auto-promote (recommended)

Set ADMIN_EMAIL=your@email.com in .env, then register with that email. The account is automatically promoted to admin on each startup.

Option B: Seed account

Set ADMIN_DEFAULT_PASSWORD=your-strong-password in .env. A default admin is created at admin@analytics.io on first startup.

Option C: SQL

UPDATE users SET role = 'admin' WHERE email = 'your@email.com';

Project Structure

myuserjourney/
├── client/                    # React frontend (Vite + TypeScript)
│   └── src/
│       ├── components/        # Reusable UI components (Shadcn)
│       ├── hooks/             # Custom React hooks
│       ├── lib/               # Utilities and API client
│       └── pages/             # Route page components
├── server/                    # Express backend (TypeScript)
│   ├── auth.ts                # Authentication (Passport.js + OAuth)
│   ├── routes.ts              # API route handlers
│   ├── storage.ts             # Database access layer (Drizzle ORM)
│   ├── ai-service.ts          # AI/LLM integration
│   └── stripe-billing.ts     # Stripe pay-as-you-go billing
├── shared/
│   └── schema.ts              # Database schema (27 tables) + Zod types
├── .github/                   # CI/CD workflows and templates
├── CHANGELOG.md               # Version history
├── CONTRIBUTING.md            # Contribution guidelines
├── SECURITY.md                # Security policy
├── LICENSE                    # MIT License
└── whitepaper.md              # Technical whitepaper

Architecture

┌──────────────────────────────────────────────────────────────┐
│                      Client (Browser)                        │
│   React 18 + TypeScript + Tailwind CSS + Shadcn UI           │
│   TanStack Query for state  |  Wouter for routing            │
└────────────────────────┬─────────────────────────────────────┘
                         │ HTTPS
┌────────────────────────▼─────────────────────────────────────┐
│                    Express.js Server                          │
│  ┌───────────┐  ┌───────────┐  ┌──────────┐  ┌───────────┐  │
│  │   Auth    │  │  Routes   │  │    AI    │  │  Stripe   │  │
│  │ Passport  │  │  REST API │  │  OpenAI  │  │ Billing   │  │
│  └───────────┘  └───────────┘  └──────────┘  └───────────┘  │
│  ┌──────────────────────────────────────────────────────┐    │
│  │              Storage Layer (Drizzle ORM)              │    │
│  └────────────────────────┬─────────────────────────────┘    │
└───────────────────────────┼──────────────────────────────────┘
                            │
┌───────────────────────────▼──────────────────────────────────┐
│                   PostgreSQL Database                         │
│                27 tables, type-safe queries                   │
└──────────────────────────────────────────────────────────────┘

For a detailed technical deep-dive, see the Whitepaper.

API Reference

Authentication

Method	Endpoint	Description
`POST`	`/api/auth/register`	Register new account
`POST`	`/api/auth/login`	Email/password login
`GET`	`/api/auth/google`	Initiate Google OAuth
`GET`	`/api/auth/me`	Get current user
`POST`	`/api/auth/logout`	Log out
`POST`	`/api/auth/forgot-password`	Request password reset
`POST`	`/api/auth/reset-password`	Reset password with token

Analytics

Method	Endpoint	Description
`POST`	`/api/events`	Collect tracking event
`GET`	`/api/projects/:id/stats`	Dashboard statistics
`GET`	`/api/projects/:id/realtime`	Real-time analytics
`GET`	`/api/projects/:id/acquisition`	Acquisition data
`GET`	`/api/projects/:id/engagement`	Engagement metrics
`GET`	`/api/projects/:id/visitors`	Visitor list

CMS (Public)

Method	Endpoint	Description
`GET`	`/api/public/site-settings`	Site branding
`GET`	`/api/public/pages`	Published pages
`GET`	`/api/public/pages/:slug`	Single page
`POST`	`/api/public/contact`	Submit contact form

Admin

Method	Endpoint	Description
`GET/PUT`	`/api/admin/site-settings`	Site settings
`GET/PUT`	`/api/admin/smtp`	SMTP configuration
`CRUD`	`/api/admin/pages`	CMS pages
`CRUD`	`/api/admin/files`	File management
`CRUD`	`/api/admin/users`	User management

Deployment

Production Build

npm run build
npm start

Example nginx Configuration

server {
    listen 443 ssl;
    server_name yourdomain.com;

    ssl_certificate /etc/letsencrypt/live/yourdomain.com/fullchain.pem;
    ssl_certificate_key /etc/letsencrypt/live/yourdomain.com/privkey.pem;

    location / {
        proxy_pass http://localhost:5000;
        proxy_http_version 1.1;
        proxy_set_header Upgrade $http_upgrade;
        proxy_set_header Connection 'upgrade';
        proxy_set_header Host $host;
        proxy_set_header X-Real-IP $remote_addr;
        proxy_set_header X-Forwarded-For $proxy_add_x_forwarded_for;
        proxy_set_header X-Forwarded-Proto $scheme;
    }
}

Cloud Deployment

Works with any platform that supports Node.js and PostgreSQL:

Railway - Connect GitHub for automatic deploys
Render - Free tier with managed PostgreSQL
DigitalOcean - App Platform or Droplets
AWS - EC2, Lightsail, or ECS
Heroku - Quick deploy with add-on PostgreSQL

Pricing Model

Core analytics are free forever. AI features use a pay-as-you-go model:

AI usage is tracked per feature with token counts
Monthly usage under the threshold is free
When usage exceeds the threshold, Stripe generates an automated invoice
No subscriptions, no tiers - pay only for what you use

Documentation

Document	Description
Whitepaper	Technical architecture and competitive analysis
Changelog	Version history and release notes
Contributing	How to contribute to the project
Security	Vulnerability reporting and security policy
Code of Conduct	Community standards
License	MIT License

Contributing

We welcome contributions of all kinds. See our Contributing Guide for details.

# Fork and clone the repo
git clone https://github.com/YOUR_USERNAME/myuserjourney.git

# Create a feature branch
git checkout -b feature/your-feature

# Make your changes and commit
git commit -m "feat(scope): description"

# Push and create a Pull Request
git push origin feature/your-feature

Look for issues tagged good first issue to get started.

Security

Found a vulnerability? Please report it responsibly. See our Security Policy for details.

Do not report security vulnerabilities through public GitHub issues.

Author

Rakshak Mathur - Sole architect, designer, and developer

License

MyUserJourney is open source under the MIT License.

Name		Name	Last commit message	Last commit date
Latest commit History 57 Commits
.github		.github
client		client
docs		docs
evidence		evidence
script		script
scripts		scripts
server		server
shared		shared
.env.example		.env.example
.gitignore		.gitignore
CHANGELOG.md		CHANGELOG.md
CODE_OF_CONDUCT.md		CODE_OF_CONDUCT.md
CONTRIBUTING.md		CONTRIBUTING.md
LICENSE		LICENSE
README.md		README.md
SECURITY.md		SECURITY.md
components.json		components.json
drizzle.config.ts		drizzle.config.ts
package-lock.json		package-lock.json
package.json		package.json
postcss.config.js		postcss.config.js
tailwind.config.ts		tailwind.config.ts
tsconfig.json		tsconfig.json
vite.config.ts		vite.config.ts
whitepaper.md		whitepaper.md

Folders and files

Latest commit

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MyUserJourney

Screenshots

The Problem

The Solution

Features

Analytics Engine

AI-Powered Intelligence

CMS & Content Management

Privacy & Compliance

Marketing & SEO

Feature Comparison

Tech Stack

Getting Started

Prerequisites

Quick Start

Environment Variables

Creating Your Admin Account

Project Structure

Architecture

API Reference

Authentication

Analytics

CMS (Public)

Admin

Deployment

Production Build

Example nginx Configuration

Cloud Deployment

Pricing Model

Documentation

Contributing

Security

Author

License

About

Topics

Resources

License

Code of conduct

Contributing

Security policy

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