ABOUT:- Applied Clustering technique for An Airlines to find similar groups of customers who belong to it’s frequent flyer program so that Marketing team can target different customer segments with different types of mileage offers.
The uploaded files description is as follows:-
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Business_statement_Market_segmentation for airlines_clustering.pdf:- It is the pdf file which defines the business statement and other data variables.
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AirlinesCluster_Data.pdf:- It is a .csv format file which contains the data provided by the client for further analyzation.
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Airlines_Marketing_Segmentation_Report.docx:- This is the final report, which answers all the business questions asked.
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Airlines_Market_segmentation_code.r :- Its the code file written for given Business Statement in R studio with .r extension.