Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately.
This notebook analyzing the content of an Mall Customers database.
Used Hypothesis Testing and KMeans.
- Python 2.7 or Python >3.4
- pandas
- numpy
- scipy
- scikit-learn
- matplotlib
- seaborn
- jupyter notebook
- Importing Libraries
- Importing Data
- Basic EDA
- Univariate Analysis
- Bivariate Analysis
- Modelling-KMeans