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List: placement subtypes #76

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Update AdCOM v1.0 FINAL.md
hillslatt Jan 7, 2025
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Update AdCOM v1.0 FINAL.md
hillslatt Jan 7, 2025
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30 changes: 1 addition & 29 deletions AdCOM v1.0 FINAL.md
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Expand Up @@ -4461,35 +4461,7 @@ The following table lists the placement positions as a relative measure of visib

### List: Placement Subtypes - Video <a name="list_placementsubtypesvideo"></a>

The following table lists the various types of video placements derived largely from the IAB Digital Video Guidelines. To be sent using <code>placement</code> attribute in <strong>Object:Video</strong>. DEPRECATED AS OF 2.6-202303 RELEASE. Proposed removal of this list and associated attribute in 2024.

<table>
<tr>
<td><strong>Value</strong></td>
<td><strong>Definition</strong></td>
</tr>
<tr>
<td>1</td>
<td><strong>In-Stream:</strong> Played before, during or after the streaming video content that the consumer has requested (e.g., Pre-roll, Mid-roll, Post-roll).</td>
</tr>
<tr>
<td>2</td>
<td><strong>In-Banner:</strong> Exists within a web banner that leverages the banner space to deliver a video experience as opposed to another static or rich media format. The format relies on the existence of display ad inventory on the page for its delivery.</td>
</tr>
<tr>
<td>3</td>
<td><strong>In-Article:</strong> Loads and plays dynamically between paragraphs of editorial content; existing as a standalone branded message.</td>
</tr>
<tr>
<td>4</td>
<td><strong>In-Feed:</strong> Found in content, social, or product feeds.</td>
</tr>
<tr>
<td>5</td>
<td><strong>Interstitial/Slider/Floating:</strong> Covers the entire or a portion of screen area, but is always on screen while displayed (i.e. cannot be scrolled out of view).</td>
</tr>
<tr>
</table>
DEPRECATED AS OF [2.6-202303 RELEASE](https://github.com/InteractiveAdvertisingBureau/openrtb2.x/releases/tag/2.6-202303). Use [List: Plcmt Subtypes - Video](#list_plcmtsubtypesvideo)

### List: Plcmt Subtypes - Video <a name="list_plcmtsubtypesvideo"></a>
The following table lists the various types of video placements in accordance with updated IAB Digital Video Guidelines. To be sent using <code>plcmt</code> attribute in <strong>Object:Video</strong>. Please refer to the <a href=https://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/main/implementation.md#710---updated-video-signals>implementation guide</a> for examples and information on how to use the updated signals.
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