FitBit Fitness Tracker

About a company

Bellabeat, a high-tech manufacturer of health-focused products for women. Bellabeat is a successful small company, but they have the potential to become a larger player in the global smart device market. Urška Sršen, cofounder and Chief Creative Officer of Bellabeat, believes that analyzing smart device fitness data could help unlock new growth opportunities for the company.

Questions for the analysis

1. What are some trends in smart device usage?
2. How could these trends apply to Bellabeat customers?
3. How could these trends help influence Bellabeat marketing strategy

Business task

Identify potential opportunities for growth and recommendations for the Bellabeat marketing strategy improvement based on trends in smart device usage.

Table of Contents

1. Loading packages

2. Importing datasets

3. Explore datasets

4. Clean datasets and merge

5. Analyze the data

6. Visualization

7. Recommendations