✦ Anoohya Alluri | Marketing Technology & Analytics Portfolio

👋 About This Portfolio

This repository powers my professional portfolio as a Marketing Technology & Analytics Specialist working across marketing analytics, attribution, automation, dashboards, AI workflows, search strategy, and growth operations.

The portfolio is designed to show how I approach business problems as systems:

• Identify the operational or marketing problem
• Structure the data and workflow
• Build a repeatable analytical or automation solution
• Validate the output through QA
• Translate findings into leadership-ready reporting
• Document the system for future scale

My work sits at the intersection of marketing, analytics, technology, and operations.

🎯 Professional Focus

I am building toward roles such as:

• Marketing Analytics Engineer
• Growth Operations Analyst
• Marketing Technology Analyst
• AI Marketing Engineer
• Business Analytics Analyst
• Marketing Operations Analyst
• Growth Strategy Analyst

🧠 Featured Case Studies

Lead Intelligence & Attribution System

A public-safe synthetic pipeline for:

• CRM data quality
• Lead-source normalization
• Match-confidence scoring
• QA validation
• Exception routing
• Analytics-ready reporting

Tools: Python, Pandas, CRM matching, data QA, synthetic data

Repository: Lead Intelligence System

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Growth & Operations Command Center

A leadership-facing framework for:

• Project and KPI tracking
• Milestone visibility
• Blocker and risk management
• Decision logging
• Weekly executive updates
• Evidence-linked reporting

Tools: Google Sheets, Apps Script, Looker Studio, data governance

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Local Growth & Search Authority System

A public-safe framework connecting:

• Local SEO
• Answer Engine Optimization
• Generative Engine Optimization
• Internal linking
• Content architecture
• Conversion pathways
• Search performance analysis

Tools: SEO, AEO, GEO, Search Console, GA4, content strategy

Repository: SEO / AEO / GEO Local Growth Framework

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Website Lead Capture & Attribution Pipeline

A marketing technology workflow designed to improve:

• Form tracking
• Source capture
• Lead routing
• Conversion verification
• Workflow QA
• Attribution integrity

Tools: GA4, Google Tag Manager, forms, Apps Script

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Conversion Integrity & Attribution Audit

An analytical framework for separating:

• Qualified lead evidence
• Possible conversion signals
• Behavioral events
• Platform-reported activity
• Measurement gaps

Tools: Google Ads, GA4, GTM, attribution analysis

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Maintenance Operations Intelligence

An operations analytics project focused on:

• Work-order trends
• Documentation gaps
• Cancellation risk
• Issue-category analysis
• Dashboard planning
• Automation opportunities

Tools: Python, Excel, Tableau, process analytics

🗂️ Supporting Project Library

The portfolio also includes work across:

• Luxury agent outreach automation
• Review generation automation
• Direct mail campaign operations
• AI and PropTech vendor evaluation
• Predictive campaign modeling
• Tableau dashboard development
• Social media content systems
• Website conversion and UX improvements

🛠️ Technology Stack

Analytics and Data

• Python
• SQL
• R
• Pandas
• Excel
• Tableau
• Power BI
• Looker Studio

Marketing Technology

• Google Analytics 4
• Google Tag Manager
• Google Ads
• Meta Ads
• Mailchimp
• HubSpot
• Salesforce
• CRM workflows

Automation and Operations

• Google Apps Script
• Google Sheets
• Workflow QA
• Data validation
• Process documentation
• Executive reporting

Growth and Search

• SEO
• AEO
• GEO
• CRO
• A/B testing
• Content strategy
• Local search optimization
• Lead-generation systems

🔐 Public-Safe Portfolio Approach

This portfolio does not expose confidential company, client, tenant, owner, contact, address, or financial information.

Where real operational work cannot be published directly, I use:

• Synthetic datasets
• Anonymized workflows
• Public-safe diagrams
• Recreated KPI visuals
• Generalized business logic
• Sanitized case-study documentation

This preserves the technical and strategic value of the work without exposing private information.

🖥️ Portfolio Experience

The website includes:

• Featured case-study cards
• Project proof visuals
• Website and SEO proof
• Creative campaign examples
• Technical skills
• Verified credentials
• GitHub, Tableau, LinkedIn, and publication links

🚀 Run Locally

Clone the repository:

git clone https://github.com/AnoohyaAlluri/anoohya-portfolio.git
cd anoohya-portfolio

Install dependencies:

npm install

Start the development server:

npm run dev

Open:

http://localhost:3000

📦 Production Build

Create a production build:

npm run build

Start the production server:

npm start

🌐 Deployment

The portfolio is deployed with Vercel.

Live site: anoohya-portfolio.vercel.app

Updates pushed to the connected production branch trigger a new deployment.

📁 Repository Structure

anoohya-portfolio/
├── app/
│   └── page.tsx
├── public/
│   ├── images/
│   ├── website/
│   ├── social/
│   ├── Resume/
│   └── project visuals
├── package.json
├── next.config.ts
└── README.md

📬 Contact

• LinkedIn: linkedin.com/in/anoohyaalluri
• GitHub: github.com/AnoohyaAlluri
• Tableau Public: Anoohya Alluri Tableau Profile
• Portfolio: anoohya-portfolio.vercel.app
• Linktree: linktr.ee/anoohyaalluri

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✦ Portfolio Positioning

This portfolio demonstrates my ability to:

• Identify business and operational problems
• Build analytics and automation systems
• Improve attribution and data quality
• Translate complex workflows into decision-ready reporting
• Connect marketing activity to measurable business visibility
• Document systems for leadership, hiring managers, and future scale

Built with Next.js, TypeScript, Tailwind CSS, and Vercel.