$ whoami
shane, go-to-market for AI & developer tools

$ cat ~/what-i-actually-do.txt
I make technical products sound like a human wrote the copy.
Signal in → pipeline out, minus the 15 disconnected tools and the busywork.

What I'm good at

• Positioning & messaging that survives contact with a skeptical engineer
• Founder-led outbound that reads like a person, not a sequence
• Channel strategy: HN, Reddit, docs, OSS-led, PLG, the right ones, not all of them
• Building something to help turn anonymous intent into real pipeline

The GTM stack I run

How I think about it

Currently

• Founder of The DevTool GTM Company, go-to-market advisory for AI and developer-first startups.
• Fractional GTM advisor at QC Growth.
• Open source: The GTM Co-Founder, free GTM Agent Skills for technical founders building alone.
• Building on the side: most recently a CRM-agnostic revenue signal layer that scores intent and routes hot accounts to reps automatically.

Allergic to

• growth-hacking, "just circling back," and treating developers like a funnel.

The GTM Co-Founder is my open-source GTM Agent Skills pack for the technical founder building alone.

Answer five questions and your AI agent builds you a prioritized go-to-market plan, then works it with you: positioning, first users, launch, pricing. Free, MIT, built from real dev-tool GTM experience and sharpened by Adam Frankl and Jakub Czakon.