New branding & copy for Bits&Letters (#1854)

Author: ddemaree

src/content/agencies/bits-and-letters.jpg

@@ -2,26 +2,15 @@
 name: Bits&Letters
 location: North America / Europe
 url: https://www.bitsandletters.com/?utm_source=astro&utm_medium=partnership&utm_campaign=astro-agency-pgm
-image: ./bits-and-letters.jpg
+image: ./bits-and-letters.webp
 imageAlt: ''
-contactLink: 'mailto:[email protected]'
-description: 'Finally, websites built to grow with you. Bits&Letters builds blazing fast, expertly crafted Astro sites to help startups and other fast-scaling companies meet their current needs and get ready for what’s next. With a corporate background and an indie heart, we deliver web experiences your team will share proudly and update confidently.'
+contactLink: 'https://btslttrs.com/contact'
+description: >-
+  Launch faster, update easier, and grow without limits. Bits&Letters builds fast, expertly crafted Astro sites for startups and scaling companies, backed by powerful content platforms like Sanity, Storyblok, and Cloudinary. Our team has decades of enterprise web experience, and our design engineering approach eliminates messy design-to-dev handoffs and long feedback cycles, so you see working prototypes and production-ready features in weeks, not months.
 ---
 
-Anyone listed here can build you a lovely, zippy site. What differentiates Bits&Letters is our approach to building great web experiences. We deliver modular experience systems to make sure that your site not only looks good, but is exactly as adaptable and flexible as you need.
+[Bits&Letters](https://www.bitsandletters.com/?utm_source=astro&utm_medium=partnership&utm_campaign=astro-agency-pgm) is a web design, development, and strategy company based in New York City. We've shaped design platforms at Adobe, Google, and Stripe—now we bring that experience to startups and growing teams building their next-generation web presence.
 
-### Imagine version 2.0 of your site
+Our clients are typically companies from seed through Series B—as well as consultancies, agencies, and other SMBs—who've outgrown their [day-one websites](https://www.bitsandletters.com/ideas/why-your-first-site?utm_source=astro&utm_medium=partnership&utm_campaign=astro-agency-pgm). Your original site got you this far, but now it can't keep pace with your growth. We rebuild it as a scalable system, digging into your specific challenges to build custom solutions tailored to how you actually work.
 
-Your first website got you this far. Now you need something that looks great, works flexibly, and doesn’t break the bank. Bits&Letters builds and maintains enterprise quality sites at a scale-up’s budget.
-
-### We ♥️ the open web
-
-If you’re looking at Astro, you’re probably thinking about flexibility, ease of management, and most of all, performance. We have decades of experience building sites and apps on the web platform, with a bias toward simple solutions that leverage browser-native features as much as possible, so your site remains blazing-fast both over the network and on devices.
-
-### Powerful content systems
-
-One of the best things about Astro is the range of content and asset systems it integrates with, from the built-in Markdown support and static content layer, to easy integration paths with popular CMS and DAM providers such as [Sanity](https://sanity.io), [Contentful](https://www.contentful.com/), and [Cloudinary](https://www.cloudinary.com/). We have deep experience with all of these, and can integrate with any other systems you need.
-
-### We’re more than just us
-
-If you need help building a website, you might have other needs too. Call on our deep roster of experts in complementary fields, such as branding, copywriting, and motion design. One invoice, one central point of contact, so much potential.
+We sweat the details that matter for long-term success. Every site we build meets WCAG accessibility standards, follows security best practices, and performs well on slow connections. These aren't extras we bolt on at the end—they're built into our process from day one, so your site works well for everyone who visits it.