Always showing "Direct" source

[hogash]

Hey guys!

I've tested the plugin but it always shows Direct source. I've placed a test order using this link: website.com/?utm_source=facebook&fbclid=test123 and still logged "Direct", while Woo's built-in attribution correctly assigned it example highlighted with red:

I enabled logging and seems to be empty. I ran the Conflict Scan and was fine.

Screenshots with logs:
1)

2)

3)

Woo order lookup:

| Source Hook                     | woocommerce_order_status_changed |
|--------------------------------|----------------------------------|
| Attempted At                   | 2026-04-15 17:47:06              |
| Dispatch Result                | skipped                          |
| Dispatch Detail                | disabled                         |
| Queue State                    | not_queued                       |
| Queue Detail                   | No pending retry row found.      |

{
    "event_name": "order_paid",
    "event_id": "order_paid_304008",
    "event_time": 1776246426,
    "funnel_stage": "bottom",
    "session_id": "s_75058c042a8482b9",
    "source_channel": "server",
    "page_context": [],
    "attribution": {
        "first_touch": [],
        "last_touch": []
    },
    "consent": {
        "marketing": false,
        "analytics": false
    },
    "lead_context": [],
    "commerce_context": {
        "transaction_id": 304008,
        "value": 27.17999999999999971578290569595992565155029296875,
        "currency": "USD",
        "subtotal": 9.9900000000000002131628207280300557613372802734375,
        "tax_total": 0,
        "shipping_total": 16.989999999999998436805981327779591083526611328125,
        "discount_total": 0,
        "discount_codes": [],
        "status": "processing",
        "order_currency": "USD",
        "item_quantity": 1,
        "items": [
            {
                "item_id": 302850,
                "item_name": "",
                "price": 9.9900000000000002131628207280300557613372802734375,
                "quantity": 1,
                "product_id": 302850,
                "sku": "",
                "variant": "",
                "categories": [
                    "All Products"
                ]
            }
        ]
    },
    "identity": [],
    "delivery_context": [],
    "meta": {
        "customer_id": 0,
        "customer_created_at": "",
        "order_created_at": "2026-04-15T17:46:51+00:00",
        "previous_status": "on-hold",
        "current_status": "processing",
        "source_hook": "woocommerce_order_status_changed",
        "milestone": true,
        "schema_version": 2,
        "migrated_from_v1": true,
        "segments": {
            "intent_level": "converted"
        },
        "plugin_version": "1.5.2"
    }
}

| Source Hook      | woocommerce_thankyou           |
|------------------|-------------------------------|
| Attempted At     | 2026-04-15 17:47:08           |
| Dispatch Result  | skipped                       |
| Dispatch Detail  | disabled                      |
| Queue State      | not_queued                    |
| Queue Detail     | No pending retry row found.   |

{
    "event_name": "purchase",
    "event_id": "purchase_304008",
    "event_time": 1776246428,
    "funnel_stage": "bottom",
    "session_id": "s_36cfff79b6c967df",
    "source_channel": "server",
    "page_context": [],
    "attribution": {
        "first_touch": [],
        "last_touch": [],
        "woo_milestone_sent_order_paid": "2026-04-15 17:47:06"
    },
    "consent": {
        "marketing": false,
        "analytics": false
    },
    "lead_context": [],
    "commerce_context": {
        "transaction_id": 304008,
        "value": 27.17999999999999971578290569595992565155029296875,
        "currency": "USD",
        "subtotal": 9.9900000000000002131628207280300557613372802734375,
        "tax_total": 0,
        "shipping_total": 16.989999999999998436805981327779591083526611328125,
        "discount_total": 0,
        "discount_codes": [],
        "status": "processing",
        "order_currency": "USD",
        "item_quantity": 1,
        "items": [
            {
                "item_id": 302850,
                "item_name": "",
                "price": 9.9900000000000002131628207280300557613372802734375,
                "quantity": 1,
                "product_id": 302850,
                "sku": "",
                "variant": "",
                "categories": [
                    "All Products"
                ]
            }
        ]
    },
    "identity": [],
    "delivery_context": [],
    "meta": {
        "customer_id": 0,
        "customer_created_at": "",
        "order_created_at": "2026-04-15T17:46:51+00:00",
        "schema_version": 2,
        "migrated_from_v1": true,
        "segments": {
            "intent_level": "converted"
        },
        "plugin_version": "1.5.2"
    }
}

Do you believe there's some specific setting or something that I should've done?

[Atroci]

Thanks for the detailed payload — it makes the diagnosis straightforward.

The key line is "consent": {"marketing": false, "analytics": false}. ClickTrail gates attribution capture on marketing consent: if that flag is false when the page loads, the attribution cookie is never written, so by the time the order is placed the data isn't there and the source falls back to "Direct".

WooCommerce's native attribution works differently — it reads UTMs directly from the URL at checkout time without a consent check, which is why it captured the campaign correctly while ClickTrail didn't.

Two ways to fix this:

1. If you have a consent banner — accept it before navigating away from the landing page. ClickTrail only captures attribution after the marketing consent signal fires. If you accept consent on a later page, the first-touch UTM is already gone from the URL.
2. If you don't need consent gating — go to ClickTrail → Settings → Delivery → Consent, and disable "Require consent before tracking". Attribution will then capture immediately on landing regardless of consent state.

One thing worth checking: if you do have a CMP (Cookiebot, OneTrust, Complianz, etc.), make sure ClickTrail's consent source in Settings matches it. A mismatch between the CMP firing order and what ClickTrail is listening to can cause the consent signal to arrive after the attribution window closes.

Can you confirm whether your site has a consent banner active, and if so which plugin or service is managing it?