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Advertising & Marketing |
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/advmark/ |
marketing mix
- формула маркетинга
- the combination of actions a company uses when selling a product or service. These are often described as the four Ps (= product, price, place, and promotion)
market research
- изучение рынка
- the collection and study of information about what people prefer to buy, how they react to advertising, and what other businesses in the same industry are doing
field survey
- непосредственное наблюдение, непосредственное обследование
- Any activity aimed at collecting primary (original or otherwise unavailable) data, using methods such as face-to-face interviewing, telephone and postal surveys, and direct observation.
desk study
- исследования на основе имеющихся данных
- Gathering and analyzing information, already available in print or published on the internet.
channels of distribution
- канал сбыта
- methods that are used for selling a company's products or services, for example, selling them through a distributor or a retailer (= store)
direct marketing
- прямая работа с клиентами, адресный маркетинг
- he activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet
market share
- доля на рынке, доля рынка
- the number of products or services that a company sells compared to the number that other companies sell
target audience
- целевая аудитория
- the particular group of people to which an advertisement, a product, a website or a television or radio programme is directed
product endorsement
- раскручивание продукта посредством знаменитостей
- a statement made by someone in an advertisement, especially a well-known person, saying that they use and like a particular product
classified ads
- тематические объявления
- one of the small advertisements in a newspaper, magazine, or on a website that offers a job or to sell or buy something
jingles
- джингл
- a short tune or song used to advertise a product on television or the radio
cross promotion
- совместное продвижение
- the fact of advertising related products from different companies at the same time
- he fact of a company advertising one of its products in or on another of its products
slogan
- слоган
- a short, easily remembered phrase used by an organization so that people will recognize it or its products
money-off coupons
- купон с предложением скидки
- an agreement between a business and customer in which the customer can buy something for less than the usual price
gimmicks
- рекламный ход
- something that is not serious or of real value, which is used to attract people's attention or interest
introductory offers
- ознкомительное предложение
- a special price offered on a new product to attract customers