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Retailer
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розничный торговец
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A person or business that sells goods to the public in relatively small quantities
Wholesaler
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Оптовый торговец
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A person or company that sells goods in large quantities at low prices, typically to retailers.
Outlet
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Торговая точка
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a shop that is one of many owned by a particular company and that sells the goods that the company has produced
Chain of stores
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Розничная торговая сеть
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a group of shops that belong to a single company, have the same appearance, and sell similar goods
Shopping center
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ТЦ
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a group of shops with a common area for cars to park
hypermarket
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гипермаркет
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a very large shop, usually outside the centre of town
supermarket
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супермаркет
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a large shopwhich sells most types of food and other goods needed in the home
department store
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универмаг
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a large shop divided into several different parts, each of which sells different things
mark-up
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ценовая надбавка/ разница между себестоимостью и установленной ценой
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The amount added to the cost price of goods to cover overheads and profit.
bargain counter
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отдел товаров по сниженным ценам
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a counter or area in a retail store where merchandise is sold at reduced prices.
caveat emptor /ˌkavɪat ˈɛmptɔː/
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принцип торговли, заключающийся в том, что покупатель несёт ответственность за проверку качества приобретаемого товара
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The principle that the buyer alone is responsible for checking the quality and suitability of goods before a purchase is made
loss leader
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товар, продаваемый в убыток для привлечения покупателей
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Product that is sold cheaply in order to attract the public and make them buy other, more expensive, things
direct marketing
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прямая работа с клиентами
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the activity of selling products and services by communicating directly with consumers by phone, mail, or on the internet
bargain hunter
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охотник за низкими ценами
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a person who looks for a place to buy something at a price that is cheaper than usual
stock turnover
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оборот товарных запасов
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the rate at which a company's goods are sold and replaced
special offer
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специальное предложение / акция
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a product or service that is offered free or at a very low price to encourage people to buy or use another product or service
product lifecycle
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продолжительность популярности продукта
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the stages in a particular product's existence: introduction, growth or increasing sales, slow or no increase in sales, and decline or reduction in sales
product range
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линейка продукции
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all the types of products that a company or store sells
consumer durables
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потребительские товары длительного пользования
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Manufactured items, typically cars or household appliances, that are expected to have a relatively long useful life after purchase
FMCG
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Товары массового спроса
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fast-moving consumer goods: products that sell very quickly, such as food and drinks
own-brand product
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товары собственной торговой марки
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a product that has the name of the shop that sells it, rather than the name of the company that made it
branded goods
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товары известных торговых марок
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Products which have a brand name
generic goods (generics)
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товар общего назначения
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A consumer product having no brand name or registered trademark.
Middleman
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перекупщик
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a person who buys goods from the company that has produced them and makes a profit by selling them to a shop or a user
distribution channel
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канал сбыта
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the network of organizations, including manufacturers, wholesalers, and retailers, that distributes goods or services to consumers