diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
index e356e26125..f94d010966 100644
--- a/CONTRIBUTING.md
+++ b/CONTRIBUTING.md
@@ -26,7 +26,7 @@ Patches are welcome, but we ask that any significant change start as an [issue](
 
 More information is available for [complex features](./docs/complex-features.md).
 
-Be sure to run `make check` and tests before opening a PR to catch common errors.
+Be sure to run `make check` and `make test` before opening a PR to catch common errors.
 
 ### UI Change Guidelines
 
diff --git a/engine/sendmessage.go b/engine/sendmessage.go
index 1a530dc8d9..c050748a86 100644
--- a/engine/sendmessage.go
+++ b/engine/sendmessage.go
@@ -104,6 +104,14 @@ func (p *Engine) sendMessage(ctx context.Context, msg *message.Message) (*notifi
 		if stat == nil {
 			return nil, fmt.Errorf("could not find original notification for alert %d to %s", msg.AlertID, msg.Dest.String())
 		}
+		name, _, err := p.a.ServiceInfo(ctx, a.ServiceID)
+		if err != nil {
+			return nil, errors.Wrap(err, "lookup service info")
+		}
+		meta, err := p.a.Metadata(ctx, p.b.db, msg.AlertID)
+		if err != nil {
+			return nil, errors.Wrap(err, "lookup alert metadata")
+		}
 
 		var status notification.AlertState
 		switch e.Type() {
@@ -124,6 +132,8 @@ func (p *Engine) sendMessage(ctx context.Context, msg *message.Message) (*notifi
 			Details:        a.Details,
 			NewAlertState:  status,
 			OriginalStatus: *stat,
+			ServiceName:    name,
+			Meta:           meta,
 		}
 	case notification.MessageTypeTest:
 		notifMsg = notification.Test{
diff --git a/notification/nfymsg/msgalertstatus.go b/notification/nfymsg/msgalertstatus.go
index 9728e523f7..2805b157da 100644
--- a/notification/nfymsg/msgalertstatus.go
+++ b/notification/nfymsg/msgalertstatus.go
@@ -14,18 +14,27 @@ const (
 type AlertStatus struct {
 	Base
 
-	AlertID   int
-	LogEntry  string
-	ServiceID string
+	AlertID int
 
 	// Summary of the alert that this status is in regards to.
 	Summary string
+
 	// Details of the alert that this status is in regards to.
 	Details string
 
+	ServiceID string
+
+	// ServiceName of the alert that this status is in regards to.
+	ServiceName string
+
+	// Meta contains key/value pairs associated with the alert.
+	Meta map[string]string
+
 	// OriginalStatus is the status of the first Alert notification to this Dest for this AlertID.
 	OriginalStatus SendResult
 
 	// NewAlertState contains the most recent state of the alert.
 	NewAlertState AlertState
+
+	LogEntry string
 }
diff --git a/notification/webhook/sender.go b/notification/webhook/sender.go
index d555a9ef55..e0f1809ecc 100644
--- a/notification/webhook/sender.go
+++ b/notification/webhook/sender.go
@@ -6,6 +6,7 @@ import (
 	"encoding/json"
 	"fmt"
 	"net/http"
+	"strings"
 	"time"
 
 	"github.com/target/goalert/config"
@@ -27,6 +28,7 @@ type POSTDataAlert struct {
 	ServiceID   string
 	ServiceName string
 	Meta        map[string]string
+	AlertURL    string
 }
 
 // POSTDataAlertBundle represents fields in outgoing alert bundle notification.
@@ -36,14 +38,21 @@ type POSTDataAlertBundle struct {
 	ServiceID   string
 	ServiceName string
 	Count       int
+	AlertURL    string
 }
 
 // POSTDataAlertStatus represents fields in outgoing alert status notification.
 type POSTDataAlertStatus struct {
-	AppName  string
-	Type     string
-	AlertID  int
-	LogEntry string
+	AppName     string
+	Type        string
+	AlertID     int
+	Summary     string
+	Details     string
+	ServiceID   string
+	ServiceName string
+	Meta        map[string]string
+	LogEntry    string
+	AlertURL    string
 }
 
 // POSTDataAlertStatusBundle represents fields in outgoing alert status bundle notification.
@@ -53,6 +62,7 @@ type POSTDataAlertStatusBundle struct {
 	AlertID  int
 	LogEntry string
 	Count    int
+	AlertURL string
 }
 
 // POSTDataVerification represents fields in outgoing verification notification.
@@ -97,6 +107,7 @@ var _ nfydest.MessageSender = &Sender{}
 func (s *Sender) SendMessage(ctx context.Context, msg notification.Message) (*notification.SentMessage, error) {
 	cfg := config.FromContext(ctx)
 	var payload interface{}
+	pubURL := strings.TrimSuffix(cfg.PublicURL(), "/")
 	switch m := msg.(type) {
 	case notification.Test:
 		payload = POSTDataTest{
@@ -119,6 +130,7 @@ func (s *Sender) SendMessage(ctx context.Context, msg notification.Message) (*no
 			ServiceID:   m.ServiceID,
 			ServiceName: m.ServiceName,
 			Meta:        m.Meta,
+			AlertURL:    cfg.CallbackURL(fmt.Sprintf("/alerts/%d", m.AlertID)),
 		}
 	case notification.AlertBundle:
 		payload = POSTDataAlertBundle{
@@ -127,13 +139,20 @@ func (s *Sender) SendMessage(ctx context.Context, msg notification.Message) (*no
 			ServiceID:   m.ServiceID,
 			ServiceName: m.ServiceName,
 			Count:       m.Count,
+			AlertURL:    cfg.CallbackURL(fmt.Sprintf("/services/%s/alerts", m.ServiceID)),
 		}
 	case notification.AlertStatus:
 		payload = POSTDataAlertStatus{
-			AppName:  cfg.ApplicationName(),
-			Type:     "AlertStatus",
-			AlertID:  m.AlertID,
-			LogEntry: m.LogEntry,
+			AppName:     cfg.ApplicationName(),
+			Type:        "AlertStatus",
+			Details:     m.Details,
+			AlertID:     m.AlertID,
+			Summary:     m.Summary,
+			ServiceID:   m.ServiceID,
+			ServiceName: m.ServiceName,
+			Meta:        m.Meta,
+			LogEntry:    m.LogEntry,
+			AlertURL:    cfg.CallbackURL(fmt.Sprintf("/alerts/%d", m.AlertID)),
 		}
 	case notification.ScheduleOnCallUsers:
 		// We use types defined in this package to insulate against unintended API