diff --git a/.travis.yml b/.travis.yml
index 66e1979..ecc53e4 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -9,4 +9,4 @@ git:
 script:
   - ./scripts/travis.sh
 after_success:
-  - test -n "$TRAVIS_TAG" && ./scripts/goreleaser.sh
+  - ./scripts/goreleaser.sh
diff --git a/RELEASE-HOWTO.md b/RELEASE-HOWTO.md
new file mode 100644
index 0000000..05ceb10
--- /dev/null
+++ b/RELEASE-HOWTO.md
@@ -0,0 +1,30 @@
+# Release HOWTO
+
+since I forget.
+
+Most if not all of this should be semi-automated.
+
+1. Review existing tags and pick new release number
+
+
+    TODO: from changelog get last version and make sure it's not
+    tagged already.
+
+    ```bash
+    git tag
+    ```
+
+2. Add to CHANGELOG.md
+
+2. Tag locally 
+
+    ```bash
+    git tag -a vLASTVERSION -m "First release"
+    ```
+
+3. Push
+
+    ```bash
+    git push origin LASTVERSION
+    ```
+