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src/site/content/en/blog/floc
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lines changed Original file line number Diff line number Diff line change @@ -4,7 +4,7 @@ subhead: FLoC enables ad selection without sharing the browsing behaviour of ind
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authors :
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- samdutton
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date : 2021-03-30
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- updated : 2021-08-20
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+ updated : 2021-10-29
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hero : image/80mq7dk16vVEg8BBhsVe42n6zn82/GA543wiVTwpbwp6Zmw0H.jpg
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thumbnail : image/80mq7dk16vVEg8BBhsVe42n6zn82/OuORgPSvN06ntXT5xOii.jpg
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alt : Murmuration of starlings over Brighton pier
@@ -17,6 +17,13 @@ feedback:
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- api
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---
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+ {% Aside %}
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+ This post outlines the API design implemented in Chrome for the first origin trial of FLoC.
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+ Future iterations of an API to enable interest-based advertising without third-party cookies
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+ or other cross-site tracking mechanisms are currently in development.
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+ {% endAside %}
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+
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FLoC provides a privacy-preserving mechanism for interest-based ad selection.
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As a user moves around the web, their browser uses the FLoC algorithm to work out its "interest
You can’t perform that action at this time.
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