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where-to-start.md

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  1. Form Legal Entity for Company
  • LLC vs S Corp
    • LLC
      • Pros
        • Can pick how you want to be taxed (proprietorship, partnership, or S Corp)
        • Can often (state dependent) be created with just one natural person
        • Not required to comply with a formal management structure
      • Cons
        • Might have additional fees (state dependent)
        • Equity compensation for employees is not straightforward
    • S Corp
      • Pros
        • More flexibility to pay employees with equity

a. Open a business bank account and get a credit card for it b. Draft mission statement

  1. Quit Publicis a. Get healthcare

  2. Choose product name / Buy Domain a. Buy using company account, not personal

  3. Create company service accounts

  • Cloud provider
  • Git hosting
  • monitoring / analytics

  1. Create sales funnel a. This will involve setting up a company account on some cloud provider b. Can just forward incoming emails to our personal accounts for now c. We need some way to reply to emails with a company domain in the 'from' field d. Would be great to have analytics around this, but we should be careful not to be invasive

    • We really just want to be able to analyze referals and bounces e. A/B testing framework would be great here
    • Not an immediate need though

  2. Create prototype a. Don't worry about market positioning or advanced features yet. Just need something that provides some value to our users. b. Components

    • DB
    • Service layer
    • UI

  3. Demo product to anyone we can steal 10 minutes from

Other things we'll need to eventually buy/build/address

  • CRM
  • mail server
  • Collaboration / shared storage
  • Project / ticket tracker