diff --git a/apps/wavemail/src/app/mail-builder/mail-builder/components/hotkeys.tsx b/apps/wavemail/src/app/mail-builder/mail-builder/components/hotkeys.tsx
index 58c5952..a84a23b 100644
--- a/apps/wavemail/src/app/mail-builder/mail-builder/components/hotkeys.tsx
+++ b/apps/wavemail/src/app/mail-builder/mail-builder/components/hotkeys.tsx
@@ -2,6 +2,7 @@ import { filter, fromEvent, merge, map } from 'rxjs';
 import { useSubscription } from '@waveditors/rxjs-react';
 import {
   CanvasKeyDownEvent,
+  duplicateComponent,
   removeSelectedElement,
   useAction,
   useBuilderContext,
@@ -13,6 +14,7 @@ const HotkeyActions = {
   redo: 'KeyY',
   save: 'KeyS',
   load: 'KeyL',
+  duplicate: 'KeyD',
   remove: 'Backspace',
 };
 
@@ -23,6 +25,7 @@ export const Hotkeys = () => {
     editor: { events },
   } = useBuilderContext();
   const removeSelected = useAction(removeSelectedElement);
+  const duplicate = useAction(duplicateComponent);
 
   useSubscription(() => {
     const keyboardEvents = fromEvent<KeyboardEvent>(document, 'keydown');
@@ -54,6 +57,8 @@ export const Hotkeys = () => {
           }
           case HotkeyActions.remove:
             return removeSelected();
+          case HotkeyActions.duplicate:
+            return duplicate();
         }
       });
   }, [undoRedo, events]);
diff --git a/libs/editor-model/src/builder/actions/duplicate-component.ts b/libs/editor-model/src/builder/actions/duplicate-component.ts
new file mode 100644
index 0000000..193f8cf
--- /dev/null
+++ b/libs/editor-model/src/builder/actions/duplicate-component.ts
@@ -0,0 +1,21 @@
+import { BuilderContext } from '../../types';
+import { getElementPosition, getParentElement } from '../../elements';
+import { duplicateCloneComponent, extractComponent } from '../../component';
+import { mergeComponent } from './merge-component';
+
+export const duplicateComponent = (context: BuilderContext) => () => {
+  const {
+    model: { elements },
+    interaction: { selected },
+  } = context;
+  const elementId = selected.getValue();
+  if (!elementId) return false;
+  const parent = getParentElement(elements.getValue(), elementId);
+  if (!parent) return false;
+  const mergeComp = mergeComponent(context);
+  const extractComp = extractComponent(context);
+  const element = duplicateCloneComponent(extractComp(elementId));
+  const position = getElementPosition(parent.getValue(), elementId);
+  mergeComp({ position, element });
+  return true;
+};
diff --git a/libs/editor-model/src/builder/actions/index.ts b/libs/editor-model/src/builder/actions/index.ts
index 27e6483..b47fbe5 100644
--- a/libs/editor-model/src/builder/actions/index.ts
+++ b/libs/editor-model/src/builder/actions/index.ts
@@ -1 +1,2 @@
 export { mergeComponent } from './merge-component';
+export { duplicateComponent } from './duplicate-component';
diff --git a/libs/editor-model/src/builder/actions/merge-component.ts b/libs/editor-model/src/builder/actions/merge-component.ts
index 1f3fe35..e884e9b 100644
--- a/libs/editor-model/src/builder/actions/merge-component.ts
+++ b/libs/editor-model/src/builder/actions/merge-component.ts
@@ -2,7 +2,6 @@ import { ConfigFont } from '../../config';
 import {
   applyFontsIdTableToRelations,
   applyVariablesTableToElements,
-  cloneComponent,
 } from '../../component';
 import { Position, getLayoutElement } from '../../elements';
 import { BuilderContext, EditorSnapshot } from '../../types';
@@ -53,46 +52,39 @@ const detectVariablesToAdd = (
     },
     [[], {}]
   );
-
+type Params = {
+  position: Position | null;
+  element: EditorSnapshot;
+};
 export const mergeComponent =
   ({
     model: { elements, config, variables, relations },
     module: { undoRedo },
   }: BuilderContext) =>
-  ({
-    position,
-    element,
-  }: {
-    position: Position | null;
-    element: EditorSnapshot;
-  }) => {
+  ({ position, element }: Params) => {
     const internalPosition = position ?? {
       layout: config.getValue().rootElementId,
       column: 0,
       index: 0,
     };
 
-    const componentClone = cloneComponent(element);
     // detecting intersections between variables in template and component
     const [varsToAdd, variablesIdTable] = detectVariablesToAdd(
-      componentClone.variables,
+      element.variables,
       variables.getValue()
     );
     // detecting intersections between fonts from component and current template
     const [fontsToAdd, fontsIdTable] = detectFontToAdd(
-      componentClone.config.fonts,
+      element.config.fonts,
       config.getValue().fonts
     );
     const component = {
-      ...componentClone,
+      ...element,
       elements: applyVariablesTableToElements(
-        componentClone.elements,
+        element.elements,
         variablesIdTable
       ),
-      relations: applyFontsIdTableToRelations(
-        componentClone.relations,
-        fontsIdTable
-      ),
+      relations: applyFontsIdTableToRelations(element.relations, fontsIdTable),
     };
     const parent = getLayoutElement(
       elements.getValue(),
diff --git a/libs/editor-model/src/component/actions/index.ts b/libs/editor-model/src/component/actions/index.ts
index 4936ce6..82fddc0 100644
--- a/libs/editor-model/src/component/actions/index.ts
+++ b/libs/editor-model/src/component/actions/index.ts
@@ -1,2 +1 @@
 export * from './extract-component';
-export * from './clone-component';
diff --git a/libs/editor-model/src/component/index.ts b/libs/editor-model/src/component/index.ts
index 485f1b1..a9ddeca 100644
--- a/libs/editor-model/src/component/index.ts
+++ b/libs/editor-model/src/component/index.ts
@@ -1 +1,2 @@
 export * from './actions';
+export * from './services';
diff --git a/libs/editor-model/src/component/actions/__snapshots__/clone-component.spec.ts.snap b/libs/editor-model/src/component/services/__snapshots__/clone-component.spec.ts.snap
similarity index 100%
rename from libs/editor-model/src/component/actions/__snapshots__/clone-component.spec.ts.snap
rename to libs/editor-model/src/component/services/__snapshots__/clone-component.spec.ts.snap
diff --git a/libs/editor-model/src/component/actions/clone-component.spec.ts b/libs/editor-model/src/component/services/clone-component.spec.ts
similarity index 100%
rename from libs/editor-model/src/component/actions/clone-component.spec.ts
rename to libs/editor-model/src/component/services/clone-component.spec.ts
diff --git a/libs/editor-model/src/component/actions/clone-component.ts b/libs/editor-model/src/component/services/clone-component.ts
similarity index 85%
rename from libs/editor-model/src/component/actions/clone-component.ts
rename to libs/editor-model/src/component/services/clone-component.ts
index 25760e9..0a66251 100644
--- a/libs/editor-model/src/component/actions/clone-component.ts
+++ b/libs/editor-model/src/component/services/clone-component.ts
@@ -66,7 +66,10 @@ const applyIdTableToConfig = (
   fontsIdTable: IdRemapTable
 ) => ({
   ...config,
-  fonts: config.fonts.map((font) => ({ ...font, id: fontsIdTable[font.id] })),
+  fonts: config.fonts.map((font) => ({
+    ...font,
+    id: fontsIdTable[font.id],
+  })),
   rootElementId: idTable[config.rootElementId],
 });
 
@@ -127,3 +130,24 @@ export const cloneComponent = ({
     ),
   };
 };
+
+// duplicate updates elements id's, but keep font and variables id's the same
+export const duplicateCloneComponent = ({
+  elements,
+  config,
+  relations,
+}: EditorSnapshot): EditorSnapshot => {
+  const idTable = genArrayWithIdTable(Object.values(elements));
+
+  return {
+    elements: applyIdTableToElements(elements, idTable),
+    config: {
+      rootElementId: idTable[config.rootElementId],
+      style: {},
+      fonts: [],
+      viewportWidth: 0,
+    },
+    variables: [],
+    relations: applyIdTableToRelations(relations, idTable),
+  };
+};
diff --git a/libs/editor-model/src/component/services/index.ts b/libs/editor-model/src/component/services/index.ts
new file mode 100644
index 0000000..4775b85
--- /dev/null
+++ b/libs/editor-model/src/component/services/index.ts
@@ -0,0 +1 @@
+export * from './clone-component';
diff --git a/libs/editor-model/src/services/effects.ts b/libs/editor-model/src/services/effects.ts
index b429bd6..ce64e2a 100644
--- a/libs/editor-model/src/services/effects.ts
+++ b/libs/editor-model/src/services/effects.ts
@@ -6,5 +6,6 @@ export const commonUndoRedoEffect = <V extends Element, A>({
   createUndoRedoEffect,
 }: UndoRedoModule<UndoRedoEvents>) =>
   createUndoRedoEffect<V, A, 'element'>('element', {
+    filterActions: ['setMeta'] as Array<keyof A>,
     filter: ({ payload }, value) => payload.next.id === value.id,
   });
diff --git a/libs/layout-editor/src/components/index.tsx b/libs/layout-editor/src/components/index.tsx
index 4cb250b..0336409 100644
--- a/libs/layout-editor/src/components/index.tsx
+++ b/libs/layout-editor/src/components/index.tsx
@@ -7,9 +7,14 @@ import { LayoutEditor as LayoutEditorInternal } from './layout-editor';
 const GlobalStyle = createGlobalStyle`
   * {
     user-select: none;
+    -webkit-user-drag: none;
     outline: none;
   }
 
+  a {
+    cursor: default;
+  }
+
   body {
     margin: 0;
   }
diff --git a/libs/layout-editor/src/hooks/use-dnd.ts b/libs/layout-editor/src/hooks/use-dnd.ts
index c40db7e..bcbbefc 100644
--- a/libs/layout-editor/src/hooks/use-dnd.ts
+++ b/libs/layout-editor/src/hooks/use-dnd.ts
@@ -17,6 +17,7 @@ import {
   selectByType,
 } from '@waveditors/utils';
 import {
+  cloneComponent,
   ElementsStore,
   getElementPosition,
   getParentElement,
@@ -185,7 +186,10 @@ export const useDnd = ({
                 }
               : {
                   type: 'AddComponent',
-                  payload: { element: payload.element, position },
+                  payload: {
+                    element: cloneComponent(payload.element),
+                    position,
+                  },
                 }
           )
         );
diff --git a/libs/rxjs-react/src/modules/undo-redo.ts b/libs/rxjs-react/src/modules/undo-redo.ts
index af3db94..b3d916d 100644
--- a/libs/rxjs-react/src/modules/undo-redo.ts
+++ b/libs/rxjs-react/src/modules/undo-redo.ts
@@ -41,6 +41,7 @@ type UndoRedoEvents<E> = UndoRedoEvent<E>[];
 
 export const generateId = () => Math.random().toString();
 
+// double undo added when duplicate text with variable (because text's not equal - key ordering changed)
 export const undoRedoModule = <E extends CommonUndoEvent<string, unknown>>(
   size = 10
 ): UndoRedoModule<E> => {
diff --git a/libs/text-editor/src/components/bubble-menu/link.tsx b/libs/text-editor/src/components/bubble-menu/link.tsx
index 1ee2ee8..14bd957 100644
--- a/libs/text-editor/src/components/bubble-menu/link.tsx
+++ b/libs/text-editor/src/components/bubble-menu/link.tsx
@@ -69,7 +69,12 @@ export const Link = () => {
   }, [events]);
 
   return (
-    <Group onClick={(e) => e.stopPropagation()}>
+    <Group
+      onClick={(e) => {
+        e.stopPropagation();
+        e.preventDefault();
+      }}
+    >
       {state.open && (
         <PopupRoot>
           <Input