diff --git a/build/Makefile b/build/Makefile
index 2a4f47535b..667eb33d7d 100644
--- a/build/Makefile
+++ b/build/Makefile
@@ -2,6 +2,7 @@ export PACKER_CACHE_DIR := .cache
 export PACKER_VERSION := 1.9.4
 export BOX_VERSION := 202407.23.0
 export PMM_SERVER_IMAGE ?= docker.io/perconalab/pmm-server:3-dev-latest
+export WATCHTOWER_IMAGE ?= docker.io/perconalab/watchtower:dev-latest
 export CENTOS_ISO := 2004.01
 
 ## ----------------- PACKER ------------------
@@ -25,7 +26,10 @@ deps:
 	unzip -o ${PACKER_CACHE_DIR}/packer.zip -d ~/bin
 
 pmm-ovf: fetch
-	/usr/bin/packer build -var 'pmm_server_image_name=${PMM_SERVER_IMAGE}'  -only virtualbox-ovf -color=false packer/pmm.json | tee build.log
+	/usr/bin/packer build \
+		-var 'pmm_server_image_name=${PMM_SERVER_IMAGE}' \
+		-var 'watchtower_image_name=${WATCHTOWER_IMAGE}' \
+		-only virtualbox-ovf -color=false packer/pmm.json | tee build.log
 
 pmm-digitalocean:
 	packer build -only digitalocean -var 'single_disk=true' packer/pmm.json
@@ -35,7 +39,9 @@ pmm-azure:
 
 pmm-ami:
 	docker run --rm -v ${HOME}/.aws:/root/.aws -v `pwd`:/build -w /build \hashicorp/packer:${PACKER_VERSION} \
-		build -var 'pmm_server_image_name=${PMM_SERVER_IMAGE}' -only amazon-ebs -color=false packer/pmm.json | tee build.log
+		build -var 'pmm_server_image_name=${PMM_SERVER_IMAGE}' \
+		-var 'watchtower_image_name=${WATCHTOWER_IMAGE}' \
+		-only amazon-ebs -color=false packer/pmm.json | tee build.log
 ## ----------------- PACKER ------------------
 
 check:
diff --git a/build/packer/ansible/roles/podman-setup/templates/watchtower.env b/build/packer/ansible/roles/podman-setup/templates/watchtower.env
index 727aa953fe..44ad59f48a 100644
--- a/build/packer/ansible/roles/podman-setup/templates/watchtower.env
+++ b/build/packer/ansible/roles/podman-setup/templates/watchtower.env
@@ -1,3 +1,4 @@
+WATCHTOWER_IMAGE={{ watchtower_image_name }}
 WATCHTOWER_HTTP_API_UPDATE=1
 WATCHTOWER_HTTP_API_TOKEN=123
 WATCHTOWER_NO_RESTART=1
diff --git a/build/packer/ansible/roles/podman-setup/templates/watchtower.service b/build/packer/ansible/roles/podman-setup/templates/watchtower.service
index 7fc366d86b..017167a230 100644
--- a/build/packer/ansible/roles/podman-setup/templates/watchtower.service
+++ b/build/packer/ansible/roles/podman-setup/templates/watchtower.service
@@ -15,7 +15,7 @@ ExecStart=/usr/bin/podman run --rm --replace=true --name %N \
     --env-file=/home/admin/.config/systemd/user/watchtower.env \
     --net pmm_default \
     --cap-add=net_admin,net_raw \
-    docker.io/perconalab/watchtower
+    ${WATCHTOWER_IMAGE}
 
 ExecStop=/usr/bin/podman stop -t 10 %N
 
diff --git a/build/packer/pmm.json b/build/packer/pmm.json
index 5fd2f79a43..c0c88de4ab 100644
--- a/build/packer/pmm.json
+++ b/build/packer/pmm.json
@@ -1,7 +1,8 @@
 {
   "variables": {
     "single_disk": "false",
-    "pmm_server_image_name": "docker.io/perconalab/pmm-server:3-dev-latest"
+    "pmm_server_image_name": "docker.io/perconalab/pmm-server:3-dev-latest",
+    "watchtower_image_name": "docker.io/perconalab/watchtower:dev-latest"
   },
   "builders": [
     {
@@ -124,7 +125,7 @@
         "-vvv",
         "-u root",
         "--extra-vars",
-        "\"pmm_server_image_name='{{ user `pmm_server_image_name`}}'\""
+        "\"pmm_server_image_name='{{ user `pmm_server_image_name` }}' watchtower_image_name='{{ user `watchtower_image_name` }}'\""
       ],
       "role_paths": [
         "packer/ansible/roles/lvm-init",