Cap nhat: 2026-07 | 24 file: 10 file tu duy nen tang + 14 file kien thuc trien khai.
knowledge/ |
skills/vi/ |
|
|---|---|---|
| Ban chat | TU DUY nen tang — framework, mo hinh, nguyen ly, benchmark | SOP thuc thi — quy trinh tung buoc, template output |
| Tra loi cau hoi | "Tai sao lam nhu vay?" / "Khung nao dung o day?" | "Lam the nao?" / "Output ra sao?" |
| Cach dung | Upload lam context cho Claude Project / NotebookLM / GPT | Goi truc tiep de sinh file .md deliverable |
| Thay doi | It thay doi — la nen tang | Thay doi theo tung du an, tung khach hang |
Nguyen tac: knowledge nap vao dau AI mot lan; skill goi ra moi lan can lam viec. Khong co knowledge, skill van chay duoc nhung output se chung chung va thieu benchmark VN. Co knowledge, skill ra ket qua bam thi truong hon.
| File | Chu de | Tom tat | Role project nen upload |
|---|---|---|---|
01-tu-duy-fullstack-brandformance.md |
Tu duy goc | Phan biet Fullstack / Growth / Brandformance, vai tro fullstack marketer | Leader/CEO |
02-blueprint-8-thanh-phan.md |
Kien truc he thong | 8 thanh phan cua mot he thong marketing hoan chinh, cach doc tu duoi len | Leader/CEO |
03-phu-6-buoc-content-system.md |
Pheu + noi dung | Pheu 6 buoc, truc content pillar, thuc te dung AI cho content 2026 | Content |
04-kenh-chien-luoc.md |
Chien luoc kenh | 4 tieu chi chon kenh chu luc, campaign phase va budget allocation | Leader/CEO, Performance |
05-meta-ads-framework.md |
Paid ads | Cau truc chien dich Meta, creative formula, cac loi pho bien khi chay ads | Performance |
06-kpi-measurement-system.md |
Do luong | KPI nguoc tu doanh thu, KPI theo tang pheu, decision framework weekly | Performance, Leader/CEO |
07-customer-insight.md |
Insight | Hieu khach bang tam ly thay vi demographic, insight theo nganh | Content, Leader/CEO |
08-brand-strategy-offer-architecture.md |
Brand & offer | Positioning Promise + Proof + Path, kien truc offer, positioning map | Leader/CEO |
09-ai-marketing-os.md |
AI OS | Kien truc he thong marketing van hanh bang AI, MCP data loop, setup 8 giai doan | Leader/CEO (tat ca role doc luot) |
10-business-model-flywheel.md |
Mo hinh doanh thu | Flywheel nhieu tang, chu ky van hanh 5 buoc, cau truc team lean | Leader/CEO |
| File | Chu de | Tom tat | Role project nen upload |
|---|---|---|---|
k-l1-chien-luoc-dinh-vi.md |
Chien luoc & dinh vi | SVE model, 6 chien luoc positioning, pheu 7 tang, he thong kenh 4 tang | Leader/CEO |
k-l2-ngan-sach-kpi.md |
Ngan sach & KPI | 3 phuong phap lap ngan sach, cong thuc tinh nguoc 7 buoc, KPI 3 tang, LTV:CAC | Leader/CEO, Performance |
k-l3-checklist-timeline-van-hanh.md |
Van hanh | Checklist 4 giai doan, timeline 4 campaign phase, weekly review, dashboard SME | Leader/CEO |
k-r1-market-research.md |
Nghien cuu thi truong | TAM/SAM/SOM, nguon du lieu VN, SOM scoring 45 diem, competitor mapping 3 tang | Leader/CEO, Performance |
k-r2-customer-persona-insight.md |
Persona & insight | Persona 5 tang, 5 nac thang nhu cau, insight theo AIDA, template dien san | Content, Leader/CEO |
k-c1-chien-luoc-chien-dich-kenh.md |
Kenh & chien dich | Pheu 7 tang, he thong kenh 4 tang, chon kenh cho team 1-3 nguoi, repurpose | Content, Leader/CEO |
k-c2-content-framework.md |
Khung noi dung | Pillar/Angle/Topic, ti le 40/30/20/10, he thong UGC/FGC, hook theo platform | Content |
k-c3-content-production.md |
San xuat noi dung | Quy trinh 9 buoc, PAS/AIDA/BAB, image brief, video brief, sizing chuan 2026 | Content, Designer |
k-c4-ugc-creator-system.md |
UGC & creator | Phan loai UGC/FGC/KOC/KOL, brief mau, seeding 3 loai va 4 phase, dieu cam ky | Content |
k-c5-conversion-content.md |
Noi dung chuyen doi | Landing page 8 section, headline formula, TOFU/MOFU/BOFU, email welcome 5 buoc | Content, Performance |
k-c6-p1-content-analytics-performance.md |
Do luong noi dung + ads | Metric organic theo kenh, Win/Lose framework, 4 campaign phase, budget split | Content, Performance |
k-p2-p3-creative-strategy-analytics.md |
Creative & analytics | Quy tac 80/20, 5 dang hook, doc so 3 layer, quy tac Tat/Scale/Test, retargeting | Performance |
k-p-report-cau-truc-bao-cao.md |
Bao cao | Triet ly bao cao, template weekly/monthly, dashboard lanh dao, loi thuong gap | Performance, Leader/CEO |
k-d2-brand-visual-guidelines.md |
Brand visual | Cau truc palette, typography, logo usage, kich thuoc an pham 2026, component rules, checklist export | Designer, Content |
Claude Project gioi han khoang 20 file de giu chat luong truy xuat. Dung uu tien theo role thay vi upload het.
Project Leader/CEO (~14 file)
knowledge: 01, 02, 08, 09, 10, 04, 06
trien-khai: k-l1, k-l2, k-l3, k-r1, k-p-report
skill hay dung: 00-ke-hoach-mkt, 61-budget-planning
Project Content (~13 file)
knowledge: 03, 07
trien-khai: k-r2, k-c1, k-c2, k-c3, k-c4, k-c5, k-c6-p1
skill hay dung: 35-brand-voice, 01-lich-noi-dung, 36-content-brief, 39-content-audit
Project Designer (~11 file)
trien-khai: k-d2 (palette, typography, sizing, component, checklist export),
k-c3 (image/video brief), k-c2 (pillar de hieu context)
skill hay dung: 41-campaign-asset-list, 42-brief-hinh-anh, 43-brief-carousel,
45-brief-canva, 46-brand-guideline, 47-design-review, 50-asset-resize
Project Performance (~14 file)
knowledge: 05, 06, 04
trien-khai: k-p2-p3, k-p-report, k-c6-p1, k-l2, k-r1
skill hay dung: 51-audience-research, 54-media-plan, 21-audit-ads-performance,
55-scaling-ads, 57-next-ads-plan
Project Knowledge Base (kho tra cuu chung)
Toan bo 24 file knowledge + references/benchmarks-vietnam.md.
Dung khi can tra cuu framework ma khong can sinh deliverable.
- Knowledge truoc, skill sau. Nap tu duy nen tang truoc de AI hieu context, roi moi them SOP.
- Khong upload trung. Mot file chi nen nam o 1-2 project — trung nhieu lam loang ket qua truy xuat.
- Uu tien file hay dung. Neu 1 file khong duoc dung trong 1 thang, thay bang file khac.
- Cap nhat dong bo. Khi sua file trong
knowledge/, upload lai vao TAT CA project dang dung file do. - Brand Hub rieng. Context rieng cua doanh nghiep (
.agents/product-marketing-context.md, brand guideline) luon upload vao moi project — day la nguon su that, khong phai knowledge chung.
Chi tiet cach dung 5 project (Leader/CEO, Content, Designer, Performance, Knowledge Base) — custom instruction mau, thu tu uu tien upload, trigger phrase, FAQ: doc skill skills/vi/34-ai-marketing-os (muc "Trien khai 5 role project") va skills/vi/34-ai-marketing-os/references/ai-marketing-os-playbook.md.
Benchmark thi truong Viet Nam dung chung cho moi role: references/benchmarks-vietnam.md.