diff --git a/readme.md b/readme.md
index 2db7e0c..d4fe27c 100644
--- a/readme.md
+++ b/readme.md
@@ -309,6 +309,7 @@ This list provided by **[Marketing Tools List](https://marketingtoolslist.com)**
   - [VWO](https://vwo.com) - Review - Conversion optimization platform that provides A/B testing, split URL testing, and multivariate testing.
   - [Unbounce](https://unbounce.com) - Review - Landing page builder with A/B testing features to help improve conversion rates.
   - [Google Optimize](https://optimize.google.com) - Review - Free A/B testing and personalization tool by Google that integrates with Google Analytics.
+  - [ExperimentFlow](https://experimentflow.com) - Review - A/B testing and experimentation platform using neural contextual bandits; privacy-friendly with no cookies or PII and a lightweight JS SDK. A Google Optimize alternative.
   - [Crazy Egg](https://www.crazyegg.com) - Review - Visual analytics and testing platform that includes heatmaps, click maps, and user recordings.
   - [Optimal UX](https://optimalux.com) - Review - Seamless SEO patching and A/B testing tool powered by Cloudflare for effortless integration.