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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8">
<title>Shitflation</title>
<meta name="viewport" content="width=device-width, initial-scale=1">
<style type="text/css">
body{
max-width:1800px;
margin:40px auto;
padding:0 10px;
font:18px/1.5 -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";
color:#444
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#text {
max-width:650px;
margin-left: auto;
margin-right: auto;
}
h1,h2,h3{line-height:1.2}
@media (prefers-color-scheme: dark){
body{color:#c9d1d9;background:#0d1117}
a:link{color:#58a6ff}a:visited{color:#8e96f0}
}
table {
border-collapse: collapse;
}
table td {
border: 1px solid #444;
padding: 4px;
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.shit {
background-color: red;
}
</style>
</head>
<body>
<div id="text">
<h1>Shitflation, shrinkflation, inflation database</h1>
<p>
A recent UK Channel 4 TV programme talked about the recent decline in quality of food:
<a href="https://www.youtube.com/watch?v=Ios_CoKIbh8">YouTube</a>
<a href="https://www.channel4.com/programmes/the-truth-about-food-prices-dispatches">Channel 4</a>
<p>They used the Internet Archive to see reduction in meat content and fat content. They also explained how starches can replace fat and egg content in cheap mayonnaise. There's also the more obvious reduction in size, and increase in price.
<p>This <a href="https://github.com/jonatron/shitflation">database</a> can be added to to keep track of shitflation, the reduction in quality of food.
</div>
<table>
<thead>
<tr>
<th>Product</th>
<th>Date</th>
<th width="50%">Ingredients</th>
<th>Price</th>
<th>Link</th>
<th>-flation</th>
</tr>
</thead>
<tbody>
<tr>
<td>Tesco Tomato & Basil Sauce For Meatballs 500G</td>
<td>July 2014</td>
<td><b>Tomato (73%)</b>, Tomato Purée (14%), Onion, Lemon Juice From Concentrate, Sugar, Basil (1.5%), Olive Oil, Salt, Garlic Purée, Citric Acid, Oregano, Firming Agent (Calcium Chloride), Black Pepper</td>
<td>£1.19</td>
<td><a href="https://web.archive.org/web/20140730081247/http://www.tesco.com/groceries/product/details/?id=277081824">Archive</a></td>
</tr>
<tr>
<td>Tesco Tomato & Basil Sauce For Meatballs 500G</td>
<td>Dec 2023</td>
<td>INGREDIENTS: <b>Tomato (46%)</b>, Partially Reconstituted Tomato Purée (43%), Onion, Herbs (1.5%) (Basil, Oregano), Sugar, Cornflour, Salt, Garlic Purée, Concentrated Lemon Juice, Acidity Regulator (Citric Acid), Black Pepper.</td>
<td>£0.95</td>
<td><a href="https://web.archive.org/web/20230130072741/https://www.tesco.com/groceries/en-GB/products/277081824">Archive</a></td>
<td class="shit">Shit, De</td>
</tr>
<tr>
<td>Tesco Finest Smoked Wiltshire Cure Back Bacon 240G</td>
<td>Oct 2014</td>
<td><b>Pork (90%)</b>, Water, Salt, Preservatives (Sodium Nitrite, Potassium Nitrate)</td>
<td>£3.29</td>
<td><a href="https://web.archive.org/web/20141001040111/http://www.tesco.com/groceries/product/details/?id=275174361">Archive</a></td>
</tr>
<tr>
<td>Tesco Finest Smoked Wiltshire Cure Back Bacon 240G</td>
<td>Dec 2023</td>
<td>INGREDIENTS: <b>Pork (89%)</b>, Water, Salt, Preservatives (Potassium Nitrate, Sodium Nitrite).</td>
<td>£3.50</td>
<td><a href="https://web.archive.org/web/20221204182102/https://www.tesco.com/groceries/en-GB/products/259703198">Archive</a></td>
<td class="shit">Shit, In</td>
</tr>
<tr>
<td>Tesco Chicken Tikka Masala & Pilau Rice 550G</td>
<td>Dec 2014</td>
<td>Cooked Pilau Rice, <b>Marinated Chicken (26%)</b>, Onion, Single Cream (Milk) (10%), Tomato Purée, Yogurt (Milk), Rapeseed Oil, Garlic Purée, Ginger Purée, Ground Cashew Nut, Honey, Butter (Milk), Cashew Nut Paste, Spices, Coriander Leaf, Sugar, Tandoori Masala, Salt,
Cooked Pilau Rice contains: Basmati Rice, Water, Rapeseed Oil, Salt, Concentrated Lemon Juice, Cumin Seed, Cardamom Pods, Colour (Curcumin), Cardamom, Ground Bay Leaf,
Marinated Chicken contains: Chicken Breast, Water, Tomato Purée, Ginger Purée, Palm Oil, Soya Oil, Garlic Purée, Yogurt Powder (Milk), Cornflour, Salt, Spices, Green Chilli, Colour (Paprika Extract), Sunflower Oil, Sugar, Cashew Nut Paste contains: Cashew Nut, Rapeseed Oil, Tandoori Masala contains: Paprika, Salt, Coriander Powder, Turmeric Powder, Chilli Powder, Cumin Powder, Cinnamon, Clove Powder, Lemon Oil, Black Pepper, Bay Leaf, Colour (Paprika Extract)
</td>
<td>£3.30</td>
<td><a href="https://web.archive.org/web/20141203131159/http://www.tesco.com/groceries/product/details/?id=262805275">Archive</a></td>
</tr>
<tr>
<td>Tesco Chicken Tikka Masala Meal For 1 500G</td>
<td>Dec 2023</td>
<td>INGREDIENTS: Cooked Pilau Rice [
Water, Basmati Rice, Rapeseed Oil, Salt, Concentrated Lemon Juice, Cumin Seed, Colour (Curcumin), Cardamom Pods, Cardamom Powder, Ground Bay Leaf
], <b>Cooked Marinated Chicken (14%)</b> [
Chicken, Tomato Purée, Ginger Purée, Garlic Purée, Cornflour, Water, Salt, Soya Oil, Yogurt Powder (Milk), Green Chilli Purée, Palm Oil, Chilli Powder, Yogurt (Milk), Skimmed Milk, Coriander Powder, Cumin Powder, Colour (Paprika Extract), Ginger Powder, Cinnamon, Black Pepper, Mace, Fenugreek, Star Anise, Turmeric, Basil
], Onion,
Onion Bhaji [
Onion, Gram Flour, Rapeseed Oil, Coriander, Coriander Powder, Cumin Powder, Raising Agents (Disodium Diphosphate, Sodium Bicarbonate), Red Chilli Purée, Cayenne Pepper, Onion Seed, Rice Flour, Salt, Turmeric Powder
], Potato, Single Cream (Milk), Tomato, Tomato Purée, Yogurt (Milk), Rapeseed Oil, Tomato Juice, Garlic Purée, Ginger Purée, Water, Ground (Cashew Nut), Sugar, Honey, Butter (Milk), Coriander Leaf, Coriander Powder, Green Chilli, Cashew Nut, Salt, Cumin Powder, Cornflour, Turmeric, Paprika, Curry Leaves, Cumin Seed, Black Mustard Seed, Black Pepper, Cinnamon, Clove Powder, Chilli Powder, Cardamom Powder, Fennel, Bay Leaf, Lemon Oil, Colour (Paprika Extract).
</td>
<td>£4.00</td>
<td><a href="https://web.archive.org/web/20230324135914/https://www.tesco.com/groceries/en-GB/products/312088891">Archive</a></td>
<td class="shit">Shit, Shrink, In</td>
</tr>
<tr>
<td>Tesco Italian Macaroni Cheese Pasta 450G</td>
<td>Oct 2014</td>
<td>Cooked Pasta, Milk, <b>Mature Cheddar Cheese (Milk) (16%)</b>, Water, Single Cream (Milk), Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), Rapeseed Oil, Cornflour, Salt, White Pepper, Mustard Powder, Cooked Pasta contains: Durum Wheat Semolina, Water</td>
<td>£2.30</td>
<td><a href="https://web.archive.org/web/20141005051457/http://www.tesco.com/groceries/product/details/?id=275153841">Archive</a></td>
</tr>
<tr>
<td>Tesco Macaroni Cheese 400G</td>
<td>Dec 2023</td>
<td>INGREDIENTS: Cooked Pasta [Water, Durum Wheat Semolina], Whole Milk, <b>Water, Mature Cheddar Cheese (Milk) (13%), Cornflour</b>, Medium Fat Soft Cheese (Milk), Wheat Flour [Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin], Natural Cream Flavouring (contains Milk), Salt, Cheddar Cheese (Milk), Butter (Milk), Mustard Seed, Spirit Vinegar, Whey (Milk).</td>
<td>£3.25</td>
<td><a href="https://www.tesco.com/groceries/en-GB/products/310167622">Tesco</a>
<br><a href="screenshots/Screenshot 2023-12-22 at 19-44-35 Tesco Macaroni Cheese 400G.png">Screenshot</a></td>
<td class="shit">Shit, Shrink, In</td>
</tr>
<tr>
<td>Tesco Mayonnaise 500Ml</td>
<td>Oct 2014</td>
<td><b>Vegetable Oil (77%)</b>, Water, <b>Free Range Pasteurised Whole Egg & Egg Yolk (8%)</b>, Lemon Juice From Concentrate, Spirit Vinegar, Salt, Sugar, Stabiliser (Xanthan Gum), Natural Flavouring (contains Mustard)</td>
<td>£0.89</td>
<td><a href="https://web.archive.org/web/20141013070251/http://www.tesco.com/groceries/product/details/?id=254884543">Archive</a></td>
</tr>
<tr>
<td>Tesco Mayonnaise 500Ml</td>
<td>Dec 2023</td>
<td><b>Rapeseed Oil (75%)</b>, Water, <b>Pasteurised Egg Yolk (7%)</b>, Spirit Vinegar, Sugar, Salt, <b>Modified Maize Starch</b>, Concentrated Lemon Juice, Flavouring (contains Mustard).</td>
<td>£1.20</td>
<td><a href="https://web.archive.org/web/20231123163709/https://www.tesco.com/groceries/en-GB/products/309197604">Archive</a></td>
<td class="shit">Shit, In</td>
</tr>
<tr>
<td>Jacob's Baked Original Mini Cheddars 12x25g</td>
<td>Jul 2014</td>
<td>Flour (Wheat Flour, Calcium, Iron, Niacin, Thiamin), Vegetable Oils (Palm, Sunflower), <b>Dried Cheese (12%)</b> (Milk) [Dried Powdered Cheese (Milk), Natural Flavouring, Yeast Extract (Barley)], Sugar, Glucose Syrup, Salt, Dried Whey (Milk), Barley Malt Extract, Raising Agents (Ammonium Bicarbonate, Sodium Bicarbonate), Lactic Acid, Natural Flavourings, May also contain Egg, Soya</td>
<td>£2.00</td>
<td><a href="https://web.archive.org/web/20140715052224/http://www.sainsburys.co.uk/shop/gb/groceries/crisps/mini-cheddars-12x25g">Archive</a></td>
</tr>
<tr>
<td>Jacob's Mini Cheddars Original Baked Snacks Multipack 6x23g</td>
<td>Dec 2023</td>
<td>Flour (Wheat Flour, Calcium, Iron, Niacin, Thiamin), Vegetable Oils (Palm, Sunflower), <b>Dried Cheese (10%)</b> (Milk) [Dried Powdered Cheese (Milk), Natural Flavouring], Sugar, Glucose Syrup, Salt, Dried Whey (Milk), Barley Malt Extract, Raising Agents (Ammonium Bicarbonate, Sodium Bicarbonate), Acid (Lactic Acid), Natural Flavourings </td>
<td>£1.75</td>
<td><a href="https://www.sainsburys.co.uk/gol-ui/product/mcvities-mini-cheddars-7x25g">Sainsbury's</a>
<br><a href="screenshots/Screenshot 2023-12-22 at 21-37-13 Jacob's Mini Cheddars Original Baked Snacks Multipack 6x23g Sainsbury's.png">Screenshot</a></td>
<td class="shit">Shit, Shrink, In</td>
</tr>
<tr>
<td>Stella Artois 12X440ml</td>
<td>Oct 2014</td>
<td>ABV <b>4.8%</b></td>
<td>£12.00 (<b>£2.28/l</b>)</td>
<td><a href="https://web.archive.org/web/20141006193036/http://www.tesco.com/groceries/product/details/?id=282719491">Archive</a></td>
</tr>
<tr>
<td>Stella Artois Lager 10X440ml</td>
<td>Dec 2023</td>
<td>ABV <b>4.6%</b></td>
<td>£10.49 (<b>£2.38/l</b>)</td>
<td><a href="https://www.tesco.com/groceries/en-GB/products/307351788">Tesco</a>
<br><a href="https://web.archive.org/web/20220917000933/https://www.tesco.com/groceries/en-GB/products/307351788">Archive</a></td>
<td class="shit">Shit, In</td>
</tr>
<tr>
<td>Budweiser 12X440ml</td>
<td>Oct 2014</td>
<td>ABV <b>4.8%</b></td>
<td>£10.00 (<b>£1.90/l</b>)</td>
<td><a href="https://web.archive.org/web/20141016055111/http://www.tesco.com/groceries/product/details/?id=282645341">Archive</a></td>
</tr>
<tr>
<td>Budweiser Lager 18 X 440Ml</td>
<td>Dec 2023</td>
<td>ABV <b>4.5%</b></td>
<td>£17.00 (<b>£2.15/l</b>)</td>
<td><a href="https://www.tesco.com/groceries/en-GB/products/309743575">Tesco</a>
<br><a href="https://web.archive.org/web/20230326051336/https://www.tesco.com/groceries/en-GB/products/309743575">Archive</a></td>
<td class="shit">Shit, In</td>
</tr>
<tr>
<td>Terry's Chocolate Orange Milk Chocolate Box <b>175G</b></td>
<td>Mar 2016</td>
<td>Sugar, Cocoa Butter, Cocoa Mass, Dried Skimmed Milk, Dried Whey (from Milk), Milk Fat, Vegetable Fats (Palm, Shea), Emulsifier (Soya Lecithin), Flavourings (Orange Oil, Vanillin), Milk Solids 14% minimum, Cocoa Solids 25% minimum, Contains Vegetable Fats in addition to Cocoa Butter</td>
<td>£1.00 (<b>£0.57/100g</b>)</td>
<td><a href="https://web.archive.org/web/20160305132915/http://www.tesco.com/groceries/product/details/?id=268662266">Archive</a></td>
</tr>
<tr>
<td>Terry's Chocolate Orange Milk Chocolate Box <b>157G</b></td>
<td>Dec 2023</td>
<td>Sugar, Cocoa Mass, Cocoa Butter, Skimmed Milk Powder, Whey Powder (from Milk), Vegetable Fats (Palm, Shea), Milk Fat, Emulsifiers (Soya Lecithins, E476), Orange Oil, Flavouring, Milk Solids 14 % minimum, Cocoa Solids 25 % minimum, Contains Vegetable Fats in addition to Cocoa Butter</td>
<td>£1.49 (<b>£0.95/100g</b>)</td>
<td><a href="https://www.tesco.com/groceries/en-GB/products/293749766">Tesco</a>
<br><a href="https://web.archive.org/web/20231030122325/https://www.tesco.com/groceries/en-GB/products/293749766">Archive</a></td>
<td class="shit">Shrink, In</td>
</tr>
<tr>
<td>Pizza Express 8" Margherita 245g</td>
<td>Dec 2014</td>
<td>Fortified Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), <b>Mozzarella Cheese (24%) (Milk), Tomatoes (24%)</b>, Wheat Semolina, Rapeseed Oil, Water, Salt, Yeast, Sugar, Black Pepper, Oregano, Wheat Flour, Dextrose, Emulsifier E472e, Basil, White Pepper, Flour Treatment Agent Ascorbic Acid, This pizza is Nut free & produced in an environment without Tree Nuts and Peanuts</td>
<td>£4.50</td>
<td><a href="https://web.archive.org/web/20141226083114/http://www.ocado.com/webshop/product/Pizza-Express-8-Margherita/21625011?from=offers&parentContainer=LOG_IN_TOP_OFF">Archive</a></td>
</tr>
<tr>
<td>Pizza Express Margherita</td>
<td>July 2022</td>
<td>Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), <b>Mozzarella Cheese (Milk) (23%), Tomato (11%), Tomato Purée</b>, Water, Semolina (Wheat), Rapeseed Oil, Salt, Yeast, Sugar, White Wine Vinegar, Oregano, Black Pepper, Basil</td>
<td>£2.75</td>
<td><a href="https://web.archive.org/web/20220707020035/https://www.ocado.com/products/pizza-express-margherita-21625011">Archive</a></td>
</tr>
<tr>
<td>Pizza Express Margherita</td>
<td>Dec 2023</td>
<td>Wheat Flour (Wheat Flour, Calcium Carbonate, Iron, Niacin, Thiamin), <b>Mozzarella Cheese (Milk) (19%), Tomato (11%), Tomato Purée</b>, Water, <b>Cheddar Cheese (Milk) (4.5%)</b>, Rapeseed Oil, Semolina (Wheat), Salt, Sugar, Lemon Juice, Yeast, Oregano, Black Pepper, Basil</td>
<td>£2.75</td>
<td><a href="https://www.ocado.com/products/pizza-express-margherita-21625011">Ocado</a>
<br><a href="https://web.archive.org/web/20231231104948/https://www.ocado.com/products/pizza-express-margherita-21625011">Archive</a></td>
<td class="shit">Shit, De</td>
</tr>
<tr>
<td>New Covent Garden Soup Co Classic Chicken Soup 560G</td>
<td>Jan 2021</td>
<td>Water, Potato (20%), Onion, <b>Chicken (6%)</b>, Single Cream (Milk) (4%), Roast Chicken Stock (Roast Chicken, Rehydrated Potato, Water, Yeast Extract, Salt, Chicken Fat), Cornflour, Salted Butter (Milk), Garlic Puree, Salt, Black Pepper</td>
<td>£1.65</td>
<td><a href="https://web.archive.org/web/20210117135801/https://www.tesco.com/groceries/en-GB/products/307739699">Archive</a></td>
</tr>
<tr>
<td>New Covent Garden Soup Co Classic Chicken Soup 560G</td>
<td>Oct 2023</td>
<td>Water, Potato (20%), Onion, <b>Chicken (5%)</b>, Single Cream (Milk) (4%), Roast Chicken Stock (Roast Chicken, Rehydrated Potato, Water, Yeast Extract, Salt, Chicken Fat), Cornflour, Salted Butter (Milk), Garlic Puree, Salt, Black Pepper</td>
<td>£2.00</td>
<td><a href="https://web.archive.org/web/20231001001935/https://www.tesco.com/groceries/en-GB/products/307739699">Archive</a></td>
<td class="shit">Shit, In</td>
</tr>
<tr>
<td>Tanqueray London Dry Gin 70Cl</td>
<td>July 2022</td>
<td>ABV (%) 43.1</td>
<td>£18</td>
<td><a href="https://web.archive.org/web/20220705001139/https://www.ocado.com/products/tanqueray-london-gin-14196011">(Ocado) Archive</a></td>
</tr>
<tr>
<td>Tanqueray London Dry Gin 70Cl</td>
<td>Jan 2024</td>
<td>ABV <b>41.3%</b> vol</td>
<td>£23.50</td>
<td><a href="https://web.archive.org/web/20240111044516/https://www.tesco.com/groceries/en-GB/products/314314431">(Tesco) Archive</a></td>
<td class="shit">Shit, In</td>
</tr>
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