Make a mutual, face-to-face hello easier for people who are already in the same place.
Test whether qualified London adults register after seeing its competition-relative promise:
Look up. They’re here.
The landing page is a demand test, not the product.
The differentiating contract is outcome-backed: Together is designed to count an attended date as value and to arrange again when a mutually confirmed plan falls through. Registration tests appetite for that promise; it does not prove operational fulfilment.
mutual_hello
Hypothesis: a positive, concrete picture of two people already sharing a place, plus an email-only commitment, will produce credible demand without pretending product onboarding already exists.
landing_viewed → launch_interest_started → launch_interest_submitted → launch_interest_confirmed
Primary metric:
launch_interest_confirmed / landing_viewed
Diagnostic:
launch_interest_confirmed / launch_interest_submitted
Do not begin product development until the experiment reaches at least 500 qualified London visits, 100 confirmed registrations, and 15% confirmed conversion across at least three independent sources.
Rework at 8–14.9%. Stop or change the wedge below 8%.
Analytics may contain city, source, campaign, device, variant, and a non-sensitive registration identifier. It must never contain the email address or later dating-profile answers.
Do not recruit public traffic until durable intake, confirmation, consent and privacy copy, GA4, and PostHog are implemented and verified.