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design-principles.html
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<!DOCTYPE html>
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<h1 class="site__title"><a href="./"><span class="site__org">Wikimedia </span><span class="site__project">Design Style Guide</span></a></h1>
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<h1 class="page__title">Design principles</h1>
<p>When making design decisions, we need to choose among possible solutions. Design principles help to decide what to prioritize for.</p>
<p>Our identified design principles:</p>
<ul>
<li><a href="#this-is-for-everyone">This is for everyone</a></li>
<li><a href="#content-first">Content first</a></li>
<li><a href="#open-to-collaboration">Open to collaboration</a></li>
<li><a href="#trustworthy-yet-joyful">Trustworthy yet joyful</a></li>
<li><a href="#design-for-consistency">Design for consistency</a></li>
</ul>
They are captured below. Find further <a href="https://meta.wikimedia.org/wiki/Design"> details at Design on Wikimedia Meta-Wiki</a>.</p>
<section id="this-is-for-everyone">
<h2>This is for everyone</h2>
<p>We aim to support a very diverse audience as a core part of our mission. It's a priority to help users overcome the different barriers between them and the knowledge our projects provide. These barriers include accessibility, language, device capabilities, network, and peoples’ technical expertise — among others. When improving the experience for a given group of people, we need to make sure we are not increasing the barriers for others.</p>
<figure>
<img src="img/design-principles/everyone.png" alt="Collection of characters from different languages supported by Wikimedia projects">
</figure>
</section>
<section id="content-first">
<h2>Content first</h2>
<p>People come to Wikimedia projects for their content. Therefore our solutions should help to facilitate its creation, consumption and sharing — without getting in the way. Our content (facts, images, quotes, etc.) is our most representative element, and needs to be emphasized in our solutions.</p>
<figure>
<img src="img/design-principles/content-first.png" alt="Wikipedia word mark with Wikipedia15 visual marks, like a llama, a moai and several others more">
</figure>
</section>
<section id="open-to-collaboration">
<h2>Open to collaboration</h2>
<p>Our projects are collaborative. Discussion and sharing are key factors to consider. To support diversity and a global mission, our solutions need to provide room for extension and customization to particular needs and different perspectives.</p>
<figure>
<img src="img/design-principles/Wikimania_2016_-_group_photo_03.jpg" alt="Wikimania 2016 atendees">
<figcaption class="figure__caption">
<a href="https://commons.wikimedia.org/wiki/File:Wikimania_2016_-_group_photo_03.jpg">Group photo</a> during Wikimania 2016 in Esino Lario with volunteers attending from all around the world.
</figcaption>
</figure>
</section>
<section id="trustworthy-yet-joyful">
<h2>Trustworthy yet joyful</h2>
<p>Wikimedia projects provide reliable educational knowledge. At the same time, our projects are a source of entertainment and satisfy human curiosity. This requires us to find the right balance: we need to convey trust with our solutions but still remain entertaining and fresh.</p>
<figure>
<img src="img/design-principles/trust.png" alt="Screenshot of trending readers topic graph">
</figure>
</section>
<section id="design-for-consistency">
<h2>Design for consistency</h2>
<p>In order to facilitate understanding it is important to rely on familiar concepts. Keeping consistency within our designs, and maintaining common patterns helps people relate quickly and orientate easily.</p>
<figure>
<img src="img/design-principles/consistency.png" alt="Screenshots of various Foundation software products with consistent user-interface attributes">
</figure>
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