diff --git a/docs/pkg-keywords.5 b/docs/pkg-keywords.5
index 65ffa7cee4..84e45be873 100644
--- a/docs/pkg-keywords.5
+++ b/docs/pkg-keywords.5
@@ -96,9 +96,13 @@ Valid information by entry in the array are:
 .Bl -tag
 .It Cm message Ar string
 actual message to be shown to the users.
-.It Cm type Op Ar upgrade | Ar remove | Ar install
-defines in which contect the message should be shown to the users.
-If not set, the message will always be printed
+.It Cm type Op Ar upgrade | Ar remove | Ar install | Ar before
+defines in which context the message should be shown to the users.
+If not set, the message will always be printed, when set to
+.Va before ,
+message will be printed before install or upgrade and
+.Xr pkg 8
+will sleep for 10 seconds.
 .El
 .El
 .Sh SEE ALSO
diff --git a/libpkg/pkg.c b/libpkg/pkg.c
index 8a02085644..a432c4b11d 100644
--- a/libpkg/pkg.c
+++ b/libpkg/pkg.c
@@ -1735,6 +1735,12 @@ pkg_message_from_ucl(struct pkg *pkg, const ucl_object_t *obj)
 				msg->type = PKG_MESSAGE_REMOVE;
 			else if (strcasecmp(ucl_object_tostring(elt), "upgrade") == 0)
 				msg->type = PKG_MESSAGE_UPGRADE;
+			else if (strcasecmp(ucl_object_tostring(elt), "pre-install") == 0)
+				msg->type = PKG_MESSAGE_PREINSTALL;
+			else if (strcasecmp(ucl_object_tostring(elt), "pre-remove") == 0)
+				msg->type = PKG_MESSAGE_PREREMOVE;
+			else if (strcasecmp(ucl_object_tostring(elt), "pre-upgrade") == 0)
+				msg->type = PKG_MESSAGE_PREUPGRADE;
 			else
 				pkg_emit_error("Unknown message type,"
 				    " message will always be printed");
@@ -1830,6 +1836,21 @@ pkg_message_to_ucl(const struct pkg *pkg)
 			    ucl_object_fromstring("remove"),
 			    "type", 0, false);
 			break;
+		case PKG_MESSAGE_PREINSTALL:
+			ucl_object_insert_key(obj,
+			    ucl_object_fromstring("pre-install"),
+			    "type", 0, false);
+			break;
+		case PKG_MESSAGE_PREUPGRADE:
+			ucl_object_insert_key(obj,
+			    ucl_object_fromstring("pre-upgrade"),
+			    "type", 0, false);
+			break;
+		case PKG_MESSAGE_PREREMOVE:
+			ucl_object_insert_key(obj,
+			    ucl_object_fromstring("pre-remove"),
+			    "type", 0, false);
+			break;
 		}
 		if (msg->maximum_version) {
 			ucl_object_insert_key(obj,
diff --git a/libpkg/pkg_add.c b/libpkg/pkg_add.c
index 9a7c23c7bb..a7b20ca8ff 100644
--- a/libpkg/pkg_add.c
+++ b/libpkg/pkg_add.c
@@ -1029,6 +1029,65 @@ pkg_rollback_cb(void *data)
 	pkg_rollback_pkg((struct pkg *)data);
 }
 
+static void
+pkg_print_message(struct pkg *pkg, struct pkg *local, struct pkg *remote,
+		pkg_printmessage_t prepost)
+{
+	xstring			*message = NULL;
+	struct pkg_message	*msg;
+	const char		*msgstr;
+
+	LL_FOREACH(pkg->message, msg) {
+		msgstr = NULL;
+		/* Print "always"-type only post-operation */
+		if ((msg->type == PKG_MESSAGE_ALWAYS) &&
+		     (prepost == PKG_PRINTMESSAGE_POST)) {
+			msgstr = msg->str;
+		} else if (local != NULL &&
+		     msg->type == ((prepost == PKG_PRINTMESSAGE_POST) ? 
+			     PKG_MESSAGE_UPGRADE : PKG_MESSAGE_PREUPGRADE)) {
+			if (msg->maximum_version == NULL &&
+			    msg->minimum_version == NULL) {
+				msgstr = msg->str;
+			} else if (msg->maximum_version == NULL) {
+				if (pkg_version_cmp(local->version, msg->minimum_version) == 1) {
+					msgstr = msg->str;
+				}
+			} else if (msg->minimum_version == NULL) {
+				if (pkg_version_cmp(local->version, msg->maximum_version) == -1) {
+					msgstr = msg->str;
+				}
+			} else if (pkg_version_cmp(local->version, msg->maximum_version) == -1 &&
+				    pkg_version_cmp(local->version, msg->minimum_version) == 1) {
+				msgstr = msg->str;
+			}
+		} else if (local == NULL &&
+			    msg->type == (
+				(prepost == PKG_PRINTMESSAGE_POST ?
+				 PKG_MESSAGE_INSTALL : PKG_MESSAGE_PREINSTALL))) {
+				msgstr = msg->str;
+		}
+		if (msgstr != NULL) {
+			if (message == NULL) {
+				message = xstring_new();
+				pkg_fprintf(message->fp, "=====\nMessage from "
+				    "%n-%v:\n\n", pkg, pkg);
+			}
+			fprintf(message->fp, "--\n%s\n", msgstr);
+		}
+	}
+	if (pkg->message != NULL && message != NULL) {
+		fflush(message->fp);
+		if (prepost == PKG_PRINTMESSAGE_POST)
+			pkg_emit_message(message->buf);
+		else {
+			pkg_emit_notice("%s", message->buf);
+			sleep(10);
+		}
+		xstring_free(message);
+	}
+}
+
 static int
 pkg_add_common(struct pkgdb *db, const char *path, unsigned flags,
     struct pkg_manifest_key *keys, const char *reloc, struct pkg *remote,
@@ -1037,10 +1096,7 @@ pkg_add_common(struct pkgdb *db, const char *path, unsigned flags,
 	struct archive		*a;
 	struct archive_entry	*ae;
 	struct pkg		*pkg = NULL;
-	xstring			*message = NULL;
-	struct pkg_message	*msg;
 	struct pkg_file		*f;
-	const char		*msgstr;
 	bool			 extract = true;
 	int			 retcode = EPKG_OK;
 	int			 ret;
@@ -1130,6 +1186,8 @@ pkg_add_common(struct pkgdb *db, const char *path, unsigned flags,
 	if (retcode != EPKG_OK)
 		goto cleanup;
 
+	pkg_print_message(pkg, local, remote, PKG_PRINTMESSAGE_PRE);
+
 	/*
 	 * Execute pre-install scripts
 	 */
@@ -1204,45 +1262,7 @@ pkg_add_common(struct pkgdb *db, const char *path, unsigned flags,
 			pkg_emit_install_finished(pkg, local);
 	}
 
-	LL_FOREACH(pkg->message, msg) {
-		msgstr = NULL;
-		if (msg->type == PKG_MESSAGE_ALWAYS) {
-			msgstr = msg->str;
-		} else if (local != NULL &&
-		     msg->type == PKG_MESSAGE_UPGRADE) {
-			if (msg->maximum_version == NULL &&
-			    msg->minimum_version == NULL) {
-				msgstr = msg->str;
-			} else if (msg->maximum_version == NULL) {
-				if (pkg_version_cmp(local->version, msg->minimum_version) == 1) {
-					msgstr = msg->str;
-				}
-			} else if (msg->minimum_version == NULL) {
-				if (pkg_version_cmp(local->version, msg->maximum_version) == -1) {
-					msgstr = msg->str;
-				}
-			} else if (pkg_version_cmp(local->version, msg->maximum_version) == -1 &&
-				    pkg_version_cmp(local->version, msg->minimum_version) == 1) {
-				msgstr = msg->str;
-			}
-		} else if (local == NULL &&
-		    msg->type == PKG_MESSAGE_INSTALL) {
-			msgstr = msg->str;
-		}
-		if (msgstr != NULL) {
-			if (message == NULL) {
-				message = xstring_new();
-				pkg_fprintf(message->fp, "=====\nMessage from "
-				    "%n-%v:\n\n", pkg, pkg);
-			}
-			fprintf(message->fp, "--\n%s\n", msgstr);
-		}
-	}
-	if (pkg->message != NULL && message != NULL) {
-		fflush(message->fp);
-		pkg_emit_message(message->buf);
-		xstring_free(message);
-	}
+	pkg_print_message(pkg, local, remote, PKG_PRINTMESSAGE_POST);
 
 cleanup:
 	if (a != NULL) {
diff --git a/libpkg/pkg_delete.c b/libpkg/pkg_delete.c
index 20141eef9f..4b75d7416f 100644
--- a/libpkg/pkg_delete.c
+++ b/libpkg/pkg_delete.c
@@ -62,7 +62,6 @@ pkg_delete(struct pkg *pkg, struct pkgdb *db, unsigned flags)
 	bool		 handle_rc = false;
 	const unsigned load_flags = PKG_LOAD_RDEPS|PKG_LOAD_FILES|PKG_LOAD_DIRS|
 					PKG_LOAD_SCRIPTS|PKG_LOAD_ANNOTATIONS|PKG_LOAD_LUA_SCRIPTS;
-	bool		head = true;
 
 	assert(pkg != NULL);
 	assert(db != NULL);
@@ -81,6 +80,24 @@ pkg_delete(struct pkg *pkg, struct pkgdb *db, unsigned flags)
 		return (EPKG_LOCKED);
 	}
 
+	/* Print pre-action message(s), if any */
+	LL_FOREACH(pkg->message, msg) {
+		if (msg->type == PKG_MESSAGE_PREREMOVE) {
+			if (message == NULL) {
+				message = xstring_new();
+				pkg_fprintf(message->fp, "Message from "
+				    "%n-%v:\n", pkg, pkg);
+			}
+			fprintf(message->fp, "%s\n", msg->str);
+		}
+	}
+	if (pkg->message != NULL && message != NULL) {
+		fflush(message->fp);
+		pkg_emit_notice("%s", message->buf);
+		xstring_free(message);
+		message = NULL;
+	}
+
 	/*
 	 * stop the different related services if the users do want that
 	 * and that the service is running
@@ -122,7 +139,6 @@ pkg_delete(struct pkg *pkg, struct pkgdb *db, unsigned flags)
 					message = xstring_new();
 					pkg_fprintf(message->fp, "Message from "
 					    "%n-%v:\n", pkg, pkg);
-					head = false;
 				}
 				fprintf(message->fp, "%s\n", msg->str);
 			}
diff --git a/libpkg/pkg_ports.c b/libpkg/pkg_ports.c
index 4580f0a324..8634c787d7 100644
--- a/libpkg/pkg_ports.c
+++ b/libpkg/pkg_ports.c
@@ -133,7 +133,7 @@ keyword_open_schema(void)
 		"            type = object;"
 		"            properties {"
 		"                message = { type = string };"
-		"                type = { enum = [ upgrade, remove, install ] };"
+		"                type = { enum = [ upgrade, remove, install, pre-upgrade, pre-remove, pre-install ] };"
 		"            };"
 		"            required [ message ];"
 		"        };"
@@ -984,6 +984,12 @@ apply_keyword_file(ucl_object_t *obj, struct plist *p, char *line, struct file_a
 					msg->type = PKG_MESSAGE_REMOVE;
 				else if (strcasecmp(ucl_object_tostring(elt), "upgrade") == 0)
 					msg->type = PKG_MESSAGE_UPGRADE;
+				else if (strcasecmp(ucl_object_tostring(elt), "pre-install") == 0)
+					msg->type = PKG_MESSAGE_PREINSTALL;
+				else if (strcasecmp(ucl_object_tostring(elt), "pre-remove") == 0)
+					msg->type = PKG_MESSAGE_PREREMOVE;
+				else if (strcasecmp(ucl_object_tostring(elt), "pre-upgrade") == 0)
+					msg->type = PKG_MESSAGE_PREUPGRADE;
 			}
 			DL_APPEND(p->pkg->message, msg);
 		}
diff --git a/libpkg/pkg_printf.c b/libpkg/pkg_printf.c
index 83e43ee937..b3e6deb945 100644
--- a/libpkg/pkg_printf.c
+++ b/libpkg/pkg_printf.c
@@ -1308,6 +1308,15 @@ format_message(xstring *buffer, const void *data, struct percent_esc *p)
 		case PKG_MESSAGE_REMOVE:
 			fprintf(bufmsg->fp, "On remove:\n");
 			break;
+		case PKG_MESSAGE_PREINSTALL:
+			fprintf(bufmsg->fp, "Before install:\n");
+			break;
+		case PKG_MESSAGE_PREREMOVE:
+			fprintf(bufmsg->fp, "Before remove:\n");
+			break;
+		case PKG_MESSAGE_PREUPGRADE:
+			fprintf(bufmsg->fp, "Before upgrade:\n");
+			break;
 		}
 		fprintf(bufmsg->fp, "%s\n", msg->str);
 	}
diff --git a/libpkg/private/pkg.h b/libpkg/private/pkg.h
index 9bcd96fa70..63ad75353b 100644
--- a/libpkg/private/pkg.h
+++ b/libpkg/private/pkg.h
@@ -392,8 +392,17 @@ typedef enum {
 	PKG_MESSAGE_INSTALL,
 	PKG_MESSAGE_REMOVE,
 	PKG_MESSAGE_UPGRADE,
+	PKG_MESSAGE_PREINSTALL,
+	PKG_MESSAGE_PREREMOVE,
+	PKG_MESSAGE_PREUPGRADE,
 } pkg_message_t;
 
+typedef enum {
+	PKG_PRINTMESSAGE_ALWAYS = 0,
+	PKG_PRINTMESSAGE_PRE,
+	PKG_PRINTMESSAGE_POST,
+} pkg_printmessage_t;
+
 struct pkg_message {
 	char			*str;
 	char			*minimum_version;
diff --git a/tests/frontend/create.sh b/tests/frontend/create.sh
index 7d544ddc9d..89c7604436 100755
--- a/tests/frontend/create.sh
+++ b/tests/frontend/create.sh
@@ -558,8 +558,10 @@ cat << EOF > showmsg.ucl
 actions: []
 messages: [
 	{ message: "always" },
-	{ message: "on upgrade";type = "upgrade" },
+	{ message: "on upgrade"; type = "upgrade" },
 	{ message: "on install"; type = "install" },
+	{ message: "before upgrade"; type = "pre-upgrade" },
+	{ message: "before install"; type = "pre-install" },
 ]
 EOF
 cat << EOF > +DISPLAY
@@ -579,6 +581,12 @@ on upgrade
 On install:
 on install
 
+Before upgrade:
+before upgrade
+
+Before install:
+before install
+
 '
 	atf_check pkg -o PLIST_KEYWORDS_DIR=. create -m . -r ${TMPDIR} -p test.plist
 	atf_check -o inline:"${OUTPUT}" pkg info -D -F ./test-1.txz
diff --git a/tests/frontend/messages.sh b/tests/frontend/messages.sh
index 83608d2fa0..ab2b79d1cd 100755
--- a/tests/frontend/messages.sh
+++ b/tests/frontend/messages.sh
@@ -18,6 +18,9 @@ comment: "need one"
 desc: "also need one"
 message: [
 	{ message: "Always print" },
+	{ message: "Before remove", type: pre-remove },
+	{ message: "Before install", type: pre-install },
+	{ message: "Before upgrade", type: pre-upgrade },
 	{ message: "package being removed", type: remove },
 	{ message: "package being installed", type: install },
 	{ message: "package is being upgraded", type: upgrade },
@@ -97,6 +100,15 @@ OUTPUT='test-5.20_3:
 Always:
 Always print
 
+Before remove:
+Before remove
+
+Before install:
+Before install
+
+Before upgrade:
+Before upgrade
+
 On remove:
 package being removed
 
diff --git a/tests/frontend/register.sh b/tests/frontend/register.sh
index db02c2435e..2114eebfe6 100755
--- a/tests/frontend/register.sh
+++ b/tests/frontend/register.sh
@@ -62,6 +62,8 @@ message
 	{ message: "hey"},
 	{ message: "install", type = install},
 	{ message: "remove", type = remove},
+	{ message: "before install", type = pre-install},
+	{ message: "before remove", type = pre-remove},
 ]
 EOF
 OUTPUT='test2-1:
@@ -74,6 +76,12 @@ install
 On remove:
 remove
 
+Before install:
+before install
+
+Before remove:
+before remove
+
 '
 	atf_check -o match:"hey" -o match:"install" -o not-match:"remove" pkg register -m .
 	atf_check -o inline:"${OUTPUT}" pkg info -D test2