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<!DOCTYPE html><html><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1"/><meta name="apple-mobile-web-app-status-bar-style" content="default"/><meta property="og:type" content="website"/><link rel="mask-icon" href="https://read.cv/mask-icon.svg” color=”#000000"/><link rel="preconnect" href="https://maitake-project.uc.r.appspot.com" crossorigin="anonymous"/><link rel="preconnect" href="https://firebase.googleapis.com" crossorigin="anonymous"/><link rel="preconnect" href="https://res.cloudinary.com/" crossorigin="anonymous"/><link rel="apple-touch-icon" href="https://read.cv/apple-touch-icon.png"/><link rel="manifest" href="manifest.json"/><link rel="icon" href="favicon.ico" type="image/x-icon"/><meta name="google-site-verification" content="YiV3fITfPFVGiqmcfjDZCgECMKska1W9Y8pw88SgA5g"/><meta name="theme-color" content="#fff"/><title>Jonathan Law – Read.cv</title><meta name="description" content="Product Design in Toronto, Canada"/><meta property="og:image" content="https://res.cloudinary.com/read-cv/image/upload/v1/1/profilePhotos/tkoafSI3UUOcuyGMUSH1KO9AYO93/open-graph-1fd4229b-e2a0-4f2d-93c8-eb8005cc85a6.png?_a=DATAdtfiZAA0"/><meta property="og:title" content="Jonathan Law – Read.cv"/><meta property="og:description" content="Product Design in Toronto, Canada"/><meta property="og:site_name" content="Read.cv"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Jonathan Law – Read.cv"/><meta name="twitter:description" content="Product Design in Toronto, Canada"/><meta name="twitter:image" content="https://res.cloudinary.com/read-cv/image/upload/v1/1/profilePhotos/tkoafSI3UUOcuyGMUSH1KO9AYO93/open-graph-1fd4229b-e2a0-4f2d-93c8-eb8005cc85a6.png?_a=DATAdtfiZAA0"/><link rel="alternate" type="application/rss+xml" title="RSS" href="https://read.cv/api/feed/jonlaw"/><meta name="next-head-count" content="24"/><link data-next-font="" rel="preconnect" 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id="Sidebar_floatingButtons__zSFHY"><div class="Sidebar_sidebarToggleWrap__kMtAp"><div><div class="Tooltip_tooltipWrap__h6lT8"><button class="Sidebar_sidebarButton__SupyA" id="Sidebar_sidebarToggle__puPt9" style="opacity:0;transform:scale(0.5) translateZ(0)"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><rect x="5" y="6.75" width="14" height="1.5" rx="0.5" fill="#111"></rect><rect x="5" y="11.25" width="14" height="1.5" rx="0.5" fill="#111"></rect><rect x="5" y="15.75" width="9" height="1.5" rx="0.5" fill="#111"></rect></svg></button></div></div><div class="AppWrapper_sidebarHolder__On7Cv"></div></div></div><main><div class="AppWrapper_content__s_sbE" style="opacity:0"><div class="Profile_profileHeader__KZGM6"><div data-status="false" data-editable="false" class="Profile_profilePhotoWrap__FpL2P"><div class="ProfilePhoto_profilePhoto__WTkVX" data-size="large" style="width:92px;height:92px;margin:0"><img draggable="false" alt="Jonathan Law" src="../res.cloudinary.com/read-cv/image/upload/c_fill,h_92,w_92/dpr_1.0/v1/1/profilePhotos/tkoafSI3UUOcuyGMUSH1KO9AYO93/892849a8-024d-4729-88dc-09a5ed4b4062.jpg%3F_a=DATAdtfiZAA0" srcSet="../res.cloudinary.com/read-cv/image/upload/c_fill,h_92,w_92/dpr_1.0/v1/1/profilePhotos/tkoafSI3UUOcuyGMUSH1KO9AYO93/892849a8-024d-4729-88dc-09a5ed4b4062.jpg%3F_a=DATAdtfiZAA0 1x, ../res.cloudinary.com/read-cv/image/upload/c_fill,h_92,w_92/dpr_2.0/v1/1/profilePhotos/tkoafSI3UUOcuyGMUSH1KO9AYO93/892849a8-024d-4729-88dc-09a5ed4b4062.jpg%3F_a=DATAdtfiZAA0 2x, ../res.cloudinary.com/read-cv/image/upload/c_fill,h_92,w_92/dpr_3.0/v1/1/profilePhotos/tkoafSI3UUOcuyGMUSH1KO9AYO93/892849a8-024d-4729-88dc-09a5ed4b4062.jpg%3F_a=DATAdtfiZAA0 3x" style="opacity:0"/></div></div><div class="Profile_profileInfo__to5I_"><div class="Profile_displayName__uQDzB"><h2>Jonathan Law</h2></div><div style="display:flex;flex-direction:row"><p>Product Design in Toronto, Canada</p></div></div></div><section data-print="false" id="Profile_tabs__i_pTF" style="opacity:0"><div class="Profile_tabs__i_pTF"><a href="jonlaw.html" class="Profile_tab__Q6Wih" data-selected="true"><span style="color:#111">About</span></a><a href="https://read.cv/jonlaw/writing" class="Profile_tab__Q6Wih" data-selected="false"><span style="color:#999">Writing</span></a></div></section><div style="opacity:0"><section data-print="true" id="projects" style="opacity:0"><div class="Profile_breakInside__ZPmEM"><h3>Projects</h3><div class="ReplyContainer_replyContainerWrap__eWAYB" data-confirm="false" data-reply="false" data-admin="false" data-noreply="false" data-desktop="true"><div class="ProfileItem_experience__YXtvH" data-flag="profileItem"><div class="ProfileItem_duration__utkpJ"><span>2024</span></div><div class="ProfileItem_experienceContent__0E9pa"><div>Dynamic BE<span> at<!-- --> <!-- -->theScore</span></div><div class="ProfileItem_description__9_b0E"><p>Intuitive and robust Compliance experiences</p>
</div><div class="ProfileItem_images__Z9kAd"><div class="ScrollableProfileItemGallery_profileItemGallery__LUuSv" style="padding-top:90px"><div data-context="profile" class="ScrollableProfileItemGallery_scrollableArea__lan_d"><div class="ScrollableProfileItemGallery_images__PTluG" style="height:90px"><div class="ScrollableProfileItemGallery_image__SWLkR" style="width:120px"></div><div class="ScrollableProfileItemGallery_image__SWLkR" style="width:120px"></div><div class="ScrollableProfileItemGallery_image__SWLkR" style="width:120px"></div><div data-custom-domain="false" data-draggable="true" class="CaseStudyThumbnail_container__ckIMm" style="width:100%"><a class="MegaLink_megalink__u_TFB CaseStudyThumbnail_updatedPagesAttachment__3mxlT" data-hover="false" href="https://read.cv/jonlaw/thescore-bet"><div class="CaseStudyThumbnail_thumbnailWrap___5MRc"></div><div class="CaseStudyThumbnail_pageInfo__F92lt"><div class="CaseStudyThumbnail_pageTitle__UoDoV"></div><div class="CaseStudyThumbnail_snippet__Am4RL"></div></div></a></div></div></div></div></div></div></div><div class="ReplyContainer_replyContainer__5_fvu"><div class="Popover_popoverWrap__WBCCw"><button class="Button_button__AQ1KL" data-style="light" data-loading="false"><div class="Button_icon___WOGE" style="margin:0px auto"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M11.2927 19.1631C11.824 19.1631 12.2068 18.7725 12.2068 18.249V15.2646H12.4333C15.4646 15.2646 17.3708 16.0303 18.738 18.585C19.0115 19.085 19.3708 19.1631 19.699 19.1631C20.113 19.1631 20.5037 18.7881 20.5037 18.1162C20.5037 12.3428 18.0583 8.74121 12.4333 8.74121H12.2068V5.78809C12.2068 5.26465 11.824 4.83496 11.2771 4.83496C10.8943 4.83496 10.6365 4.99902 10.2224 5.38965L4.05835 11.1553C3.75366 11.4443 3.65991 11.7334 3.65991 11.999C3.65991 12.2568 3.76147 12.5537 4.05835 12.835L10.2224 18.6553C10.5974 19.0068 10.9099 19.1631 11.2927 19.1631Z" fill="#999"></path></svg></div></button></div></div></div></div><div class="ReplyContainer_replyContainerWrap__eWAYB" data-confirm="false" data-reply="false" data-admin="false" data-noreply="false" data-desktop="true"><div class="ProfileItem_experience__YXtvH" data-flag="profileItem"><div class="ProfileItem_duration__utkpJ"><span>2023</span></div><div class="ProfileItem_experienceContent__0E9pa"><div>Clickvoyant<span> at<!-- --> <!-- -->DVXD</span></div><div class="ProfileItem_description__9_b0E"><p>Bringing data analyst workflows into<br/>
the digital age</p>
</div><div class="ProfileItem_images__Z9kAd"><div class="ScrollableProfileItemGallery_profileItemGallery__LUuSv" style="padding-top:90px"><div data-context="profile" class="ScrollableProfileItemGallery_scrollableArea__lan_d"><div class="ScrollableProfileItemGallery_images__PTluG" style="height:90px"><div class="ScrollableProfileItemGallery_image__SWLkR" style="width:123.50364963503651px"></div><div class="ScrollableProfileItemGallery_image__SWLkR" style="width:123.50364963503651px"></div><div class="ScrollableProfileItemGallery_image__SWLkR" style="width:123.50364963503651px"></div><div data-custom-domain="false" data-draggable="true" class="CaseStudyThumbnail_container__ckIMm" style="width:100%"><a class="MegaLink_megalink__u_TFB CaseStudyThumbnail_updatedPagesAttachment__3mxlT" data-hover="false" href="https://read.cv/jonlaw/clickvoyant"><div class="CaseStudyThumbnail_thumbnailWrap___5MRc"></div><div class="CaseStudyThumbnail_pageInfo__F92lt"><div class="CaseStudyThumbnail_pageTitle__UoDoV"></div><div class="CaseStudyThumbnail_snippet__Am4RL"></div></div></a></div></div></div></div></div></div></div><div class="ReplyContainer_replyContainer__5_fvu"><div class="Popover_popoverWrap__WBCCw"><button class="Button_button__AQ1KL" data-style="light" data-loading="false"><div class="Button_icon___WOGE" style="margin:0px auto"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M11.2927 19.1631C11.824 19.1631 12.2068 18.7725 12.2068 18.249V15.2646H12.4333C15.4646 15.2646 17.3708 16.0303 18.738 18.585C19.0115 19.085 19.3708 19.1631 19.699 19.1631C20.113 19.1631 20.5037 18.7881 20.5037 18.1162C20.5037 12.3428 18.0583 8.74121 12.4333 8.74121H12.2068V5.78809C12.2068 5.26465 11.824 4.83496 11.2771 4.83496C10.8943 4.83496 10.6365 4.99902 10.2224 5.38965L4.05835 11.1553C3.75366 11.4443 3.65991 11.7334 3.65991 11.999C3.65991 12.2568 3.76147 12.5537 4.05835 12.835L10.2224 18.6553C10.5974 19.0068 10.9099 19.1631 11.2927 19.1631Z" fill="#999"></path></svg></div></button></div></div></div></section><section data-print="true" id="side-projects" style="opacity:0"><div class="Profile_breakInside__ZPmEM"><h3>Side Projects</h3><div class="ReplyContainer_replyContainerWrap__eWAYB" data-confirm="false" data-reply="false" data-admin="false" data-noreply="false" data-desktop="true"><div class="ProfileItem_experience__YXtvH" data-flag="profileItem"><div class="ProfileItem_duration__utkpJ"><span>2023</span></div><div class="ProfileItem_experienceContent__0E9pa"><div>Synchronic</div><div class="ProfileItem_description__9_b0E"><p>Our vision for improving long-term outcomes for prosthesis patients.</p>
</div><div class="ProfileItem_images__Z9kAd"><div class="ScrollableProfileItemGallery_profileItemGallery__LUuSv" style="padding-top:90px"><div data-context="profile" class="ScrollableProfileItemGallery_scrollableArea__lan_d"><div class="ScrollableProfileItemGallery_images__PTluG" style="height:90px"><div class="ScrollableProfileItemGallery_image__SWLkR" style="width:123.50364963503651px"></div><div class="ScrollableProfileItemGallery_image__SWLkR" style="width:123.50364963503651px"></div><div class="ScrollableProfileItemGallery_image__SWLkR" style="width:123.50364963503651px"></div><div class="ScrollableProfileItemGallery_image__SWLkR" style="width:123.50364963503651px"></div><div class="ScrollableProfileItemGallery_image__SWLkR" style="width:123.50364963503651px"></div><div class="ScrollableProfileItemGallery_image__SWLkR" style="width:123.50364963503651px"></div><div class="ScrollableProfileItemGallery_image__SWLkR" style="width:114.81081081081082px"></div><div class="ScrollableProfileItemGallery_image__SWLkR" style="width:114.81081081081082px"></div><div class="ScrollableProfileItemGallery_image__SWLkR" style="width:114.81081081081082px"></div></div></div></div></div></div></div><div class="ReplyContainer_replyContainer__5_fvu"><div class="Popover_popoverWrap__WBCCw"><button class="Button_button__AQ1KL" data-style="light" data-loading="false"><div class="Button_icon___WOGE" style="margin:0px auto"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M11.2927 19.1631C11.824 19.1631 12.2068 18.7725 12.2068 18.249V15.2646H12.4333C15.4646 15.2646 17.3708 16.0303 18.738 18.585C19.0115 19.085 19.3708 19.1631 19.699 19.1631C20.113 19.1631 20.5037 18.7881 20.5037 18.1162C20.5037 12.3428 18.0583 8.74121 12.4333 8.74121H12.2068V5.78809C12.2068 5.26465 11.824 4.83496 11.2771 4.83496C10.8943 4.83496 10.6365 4.99902 10.2224 5.38965L4.05835 11.1553C3.75366 11.4443 3.65991 11.7334 3.65991 11.999C3.65991 12.2568 3.76147 12.5537 4.05835 12.835L10.2224 18.6553C10.5974 19.0068 10.9099 19.1631 11.2927 19.1631Z" fill="#999"></path></svg></div></button></div></div></div></div><div class="ReplyContainer_replyContainerWrap__eWAYB" data-confirm="false" data-reply="false" data-admin="false" data-noreply="false" data-desktop="true"><div class="ProfileItem_experience__YXtvH" data-flag="profileItem"><div class="ProfileItem_duration__utkpJ"><span>2022</span></div><div class="ProfileItem_experienceContent__0E9pa"><div>Deuces</div><div class="ProfileItem_description__9_b0E"><p>Leveraging community to create authentic memories, not itineraries.</p>
</div><div class="ProfileItem_images__Z9kAd"><div class="ScrollableProfileItemGallery_profileItemGallery__LUuSv" style="padding-top:90px"><div data-context="profile" class="ScrollableProfileItemGallery_scrollableArea__lan_d"><div class="ScrollableProfileItemGallery_images__PTluG" style="height:90px"><div class="ScrollableProfileItemGallery_image__SWLkR" style="width:120px"></div><div class="ScrollableProfileItemGallery_image__SWLkR" style="width:123.50364963503651px"></div><div class="ScrollableProfileItemGallery_image__SWLkR" style="width:160px"></div><div class="ScrollableProfileItemGallery_image__SWLkR" style="width:114.81081081081082px"></div></div></div></div></div></div></div><div class="ReplyContainer_replyContainer__5_fvu"><div class="Popover_popoverWrap__WBCCw"><button class="Button_button__AQ1KL" data-style="light" data-loading="false"><div class="Button_icon___WOGE" style="margin:0px auto"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M11.2927 19.1631C11.824 19.1631 12.2068 18.7725 12.2068 18.249V15.2646H12.4333C15.4646 15.2646 17.3708 16.0303 18.738 18.585C19.0115 19.085 19.3708 19.1631 19.699 19.1631C20.113 19.1631 20.5037 18.7881 20.5037 18.1162C20.5037 12.3428 18.0583 8.74121 12.4333 8.74121H12.2068V5.78809C12.2068 5.26465 11.824 4.83496 11.2771 4.83496C10.8943 4.83496 10.6365 4.99902 10.2224 5.38965L4.05835 11.1553C3.75366 11.4443 3.65991 11.7334 3.65991 11.999C3.65991 12.2568 3.76147 12.5537 4.05835 12.835L10.2224 18.6553C10.5974 19.0068 10.9099 19.1631 11.2927 19.1631Z" fill="#999"></path></svg></div></button></div></div></div></section><section data-print="true" id="work-experience" style="opacity:0"><div class="Profile_breakInside__ZPmEM"><h3>Work Experience</h3><div class="ReplyContainer_replyContainerWrap__eWAYB" data-confirm="false" data-reply="false" data-admin="false" data-noreply="false" data-desktop="true"><div class="ProfileItem_experience__YXtvH" data-flag="profileItem"><div class="ProfileItem_duration__utkpJ"><span>2025 — Now</span></div><div class="ProfileItem_experienceContent__0E9pa"><div class="ProfileItem_title__rsz3J"><div><a class="MegaLink_megalink__u_TFB ProfileItem_titleLink__qXU7l" href="https://pinterest.com/" target="_blank" rel="noopener noreferrer" data-hover="true">Product Designer II<span> at<!-- --> <!-- -->Pinterest</span></a><span style="white-space:nowrap"><svg width="12" height="12" viewBox="0 0 12 12" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M3.5 3C3.22386 3 3 3.22386 3 3.5C3 3.77614 3.22386 4 3.5 4V3ZM8.5 3.5H9C9 3.22386 8.77614 3 8.5 3V3.5ZM8 8.5C8 8.77614 8.22386 9 8.5 9C8.77614 9 9 8.77614 9 8.5H8ZM2.64645 8.64645C2.45118 8.84171 2.45118 9.15829 2.64645 9.35355C2.84171 9.54882 3.15829 9.54882 3.35355 9.35355L2.64645 8.64645ZM3.5 4H8.5V3H3.5V4ZM8 3.5V8.5H9V3.5H8ZM8.14645 3.14645L2.64645 8.64645L3.35355 9.35355L8.85355 3.85355L8.14645 3.14645Z" fill="#111"></path></svg></span></div></div><div class="ProfileItem_location__5TQPF">Toronto, Canada</div><div class="ProfileItem_description__9_b0E"><p>Product Design on the Ad Formats team.</p>
</div><div class="ProfileItem_images__Z9kAd"></div></div></div><div class="ReplyContainer_replyContainer__5_fvu"><div class="Popover_popoverWrap__WBCCw"><button class="Button_button__AQ1KL" data-style="light" data-loading="false"><div class="Button_icon___WOGE" style="margin:0px auto"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M11.2927 19.1631C11.824 19.1631 12.2068 18.7725 12.2068 18.249V15.2646H12.4333C15.4646 15.2646 17.3708 16.0303 18.738 18.585C19.0115 19.085 19.3708 19.1631 19.699 19.1631C20.113 19.1631 20.5037 18.7881 20.5037 18.1162C20.5037 12.3428 18.0583 8.74121 12.4333 8.74121H12.2068V5.78809C12.2068 5.26465 11.824 4.83496 11.2771 4.83496C10.8943 4.83496 10.6365 4.99902 10.2224 5.38965L4.05835 11.1553C3.75366 11.4443 3.65991 11.7334 3.65991 11.999C3.65991 12.2568 3.76147 12.5537 4.05835 12.835L10.2224 18.6553C10.5974 19.0068 10.9099 19.1631 11.2927 19.1631Z" fill="#999"></path></svg></div></button></div></div></div></div><div class="ReplyContainer_replyContainerWrap__eWAYB" data-confirm="false" data-reply="false" data-admin="false" data-noreply="false" data-desktop="true"><div class="ProfileItem_experience__YXtvH" data-flag="profileItem"><div class="ProfileItem_duration__utkpJ"><span>2024 — 2024</span></div><div class="ProfileItem_experienceContent__0E9pa"><div class="ProfileItem_title__rsz3J"><div><a class="MegaLink_megalink__u_TFB ProfileItem_titleLink__qXU7l" href="https://about.thescore.bet" target="_blank" rel="noopener noreferrer" data-hover="true">Associate Product Designer<span> at<!-- --> <!-- -->theScore Bet</span></a><span style="white-space:nowrap"><svg width="12" height="12" viewBox="0 0 12 12" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M3.5 3C3.22386 3 3 3.22386 3 3.5C3 3.77614 3.22386 4 3.5 4V3ZM8.5 3.5H9C9 3.22386 8.77614 3 8.5 3V3.5ZM8 8.5C8 8.77614 8.22386 9 8.5 9C8.77614 9 9 8.77614 9 8.5H8ZM2.64645 8.64645C2.45118 8.84171 2.45118 9.15829 2.64645 9.35355C2.84171 9.54882 3.15829 9.54882 3.35355 9.35355L2.64645 8.64645ZM3.5 4H8.5V3H3.5V4ZM8 3.5V8.5H9V3.5H8ZM8.14645 3.14645L2.64645 8.64645L3.35355 9.35355L8.85355 3.85355L8.14645 3.14645Z" fill="#111"></path></svg></span></div></div><div class="ProfileItem_location__5TQPF">Toronto, Canada</div><div class="ProfileItem_description__9_b0E"><p>I owned end-to-end feature design on the Compliance team, leading design work on 3 major feature updates which impacted all operating jurisdictions.</p>
<p>I also contributed to operational excellence tooling and internal design ops activities, elevating craft cross-functionally across internal design, product, engineering, and research communities.</p>
</div><div class="ProfileItem_images__Z9kAd"></div></div></div><div class="ReplyContainer_replyContainer__5_fvu"><div class="Popover_popoverWrap__WBCCw"><button class="Button_button__AQ1KL" data-style="light" data-loading="false"><div class="Button_icon___WOGE" style="margin:0px auto"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M11.2927 19.1631C11.824 19.1631 12.2068 18.7725 12.2068 18.249V15.2646H12.4333C15.4646 15.2646 17.3708 16.0303 18.738 18.585C19.0115 19.085 19.3708 19.1631 19.699 19.1631C20.113 19.1631 20.5037 18.7881 20.5037 18.1162C20.5037 12.3428 18.0583 8.74121 12.4333 8.74121H12.2068V5.78809C12.2068 5.26465 11.824 4.83496 11.2771 4.83496C10.8943 4.83496 10.6365 4.99902 10.2224 5.38965L4.05835 11.1553C3.75366 11.4443 3.65991 11.7334 3.65991 11.999C3.65991 12.2568 3.76147 12.5537 4.05835 12.835L10.2224 18.6553C10.5974 19.0068 10.9099 19.1631 11.2927 19.1631Z" fill="#999"></path></svg></div></button></div></div></div><div class="ReplyContainer_replyContainerWrap__eWAYB" data-confirm="false" data-reply="false" data-admin="false" data-noreply="false" data-desktop="true"><div class="ProfileItem_experience__YXtvH" data-flag="profileItem"><div class="ProfileItem_duration__utkpJ"><span>2022 — 2023</span></div><div class="ProfileItem_experienceContent__0E9pa"><div class="ProfileItem_title__rsz3J"><div><a class="MegaLink_megalink__u_TFB ProfileItem_titleLink__qXU7l" href="https://dvxd.co" target="_blank" rel="noopener noreferrer" data-hover="true">Junior Product Designer<span> at<!-- --> <!-- -->DVXD</span></a><span style="white-space:nowrap"><svg width="12" height="12" viewBox="0 0 12 12" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M3.5 3C3.22386 3 3 3.22386 3 3.5C3 3.77614 3.22386 4 3.5 4V3ZM8.5 3.5H9C9 3.22386 8.77614 3 8.5 3V3.5ZM8 8.5C8 8.77614 8.22386 9 8.5 9C8.77614 9 9 8.77614 9 8.5H8ZM2.64645 8.64645C2.45118 8.84171 2.45118 9.15829 2.64645 9.35355C2.84171 9.54882 3.15829 9.54882 3.35355 9.35355L2.64645 8.64645ZM3.5 4H8.5V3H3.5V4ZM8 3.5V8.5H9V3.5H8ZM8.14645 3.14645L2.64645 8.64645L3.35355 9.35355L8.85355 3.85355L8.14645 3.14645Z" fill="#111"></path></svg></span></div></div><div class="ProfileItem_location__5TQPF">Toronto, Canada</div><div class="ProfileItem_description__9_b0E"><p>I supported the end-to-end UX rehaul of AI-centric SaaS platform across various design and research activities, scaling deliverable capacity past 1x and compressing pivotal iteration timelines 3x.<br/>
<br/>
I also led CRO design activities on a biweekly production cycle for an S&P 600 client, directly pitching and interfacing with cross-functional stakeholders to meet various strategy and execution goals.</p>
</div><div class="ProfileItem_images__Z9kAd"></div></div></div><div class="ReplyContainer_replyContainer__5_fvu"><div class="Popover_popoverWrap__WBCCw"><button class="Button_button__AQ1KL" data-style="light" data-loading="false"><div class="Button_icon___WOGE" style="margin:0px auto"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M11.2927 19.1631C11.824 19.1631 12.2068 18.7725 12.2068 18.249V15.2646H12.4333C15.4646 15.2646 17.3708 16.0303 18.738 18.585C19.0115 19.085 19.3708 19.1631 19.699 19.1631C20.113 19.1631 20.5037 18.7881 20.5037 18.1162C20.5037 12.3428 18.0583 8.74121 12.4333 8.74121H12.2068V5.78809C12.2068 5.26465 11.824 4.83496 11.2771 4.83496C10.8943 4.83496 10.6365 4.99902 10.2224 5.38965L4.05835 11.1553C3.75366 11.4443 3.65991 11.7334 3.65991 11.999C3.65991 12.2568 3.76147 12.5537 4.05835 12.835L10.2224 18.6553C10.5974 19.0068 10.9099 19.1631 11.2927 19.1631Z" fill="#999"></path></svg></div></button></div></div></div><div class="ReplyContainer_replyContainerWrap__eWAYB" data-confirm="false" data-reply="false" data-admin="false" data-noreply="false" data-desktop="true"><div class="ProfileItem_experience__YXtvH" data-flag="profileItem"><div class="ProfileItem_duration__utkpJ"><span>2021 — 2022</span></div><div class="ProfileItem_experienceContent__0E9pa"><div class="ProfileItem_title__rsz3J"><div><a class="MegaLink_megalink__u_TFB ProfileItem_titleLink__qXU7l" href="https://www.sociavore.co" target="_blank" rel="noopener noreferrer" data-hover="true">Product Design Intern<span> at<!-- --> <!-- -->Sociavore</span></a><span style="white-space:nowrap"><svg width="12" height="12" viewBox="0 0 12 12" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M3.5 3C3.22386 3 3 3.22386 3 3.5C3 3.77614 3.22386 4 3.5 4V3ZM8.5 3.5H9C9 3.22386 8.77614 3 8.5 3V3.5ZM8 8.5C8 8.77614 8.22386 9 8.5 9C8.77614 9 9 8.77614 9 8.5H8ZM2.64645 8.64645C2.45118 8.84171 2.45118 9.15829 2.64645 9.35355C2.84171 9.54882 3.15829 9.54882 3.35355 9.35355L2.64645 8.64645ZM3.5 4H8.5V3H3.5V4ZM8 3.5V8.5H9V3.5H8ZM8.14645 3.14645L2.64645 8.64645L3.35355 9.35355L8.85355 3.85355L8.14645 3.14645Z" fill="#111"></path></svg></span></div></div><div class="ProfileItem_location__5TQPF">Waterloo, Canada</div><div class="ProfileItem_description__9_b0E"><p>Collaborated on 0-1 product design processes aimed at capturing a $bn valued industry, performed in conjunction with various workflow improvement, marketing, and product improvement responsibilities.</p>
</div><div class="ProfileItem_images__Z9kAd"></div></div></div><div class="ReplyContainer_replyContainer__5_fvu"><div class="Popover_popoverWrap__WBCCw"><button class="Button_button__AQ1KL" data-style="light" data-loading="false"><div class="Button_icon___WOGE" style="margin:0px auto"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M11.2927 19.1631C11.824 19.1631 12.2068 18.7725 12.2068 18.249V15.2646H12.4333C15.4646 15.2646 17.3708 16.0303 18.738 18.585C19.0115 19.085 19.3708 19.1631 19.699 19.1631C20.113 19.1631 20.5037 18.7881 20.5037 18.1162C20.5037 12.3428 18.0583 8.74121 12.4333 8.74121H12.2068V5.78809C12.2068 5.26465 11.824 4.83496 11.2771 4.83496C10.8943 4.83496 10.6365 4.99902 10.2224 5.38965L4.05835 11.1553C3.75366 11.4443 3.65991 11.7334 3.65991 11.999C3.65991 12.2568 3.76147 12.5537 4.05835 12.835L10.2224 18.6553C10.5974 19.0068 10.9099 19.1631 11.2927 19.1631Z" fill="#999"></path></svg></div></button></div></div></div></section><section data-print="true" id="education" style="opacity:0"><div class="Profile_breakInside__ZPmEM"><h3>Education</h3><div class="ReplyContainer_replyContainerWrap__eWAYB" data-confirm="false" data-reply="false" data-admin="false" data-noreply="false" data-desktop="true"><div class="ProfileItem_experience__YXtvH" data-flag="profileItem"><div class="ProfileItem_duration__utkpJ"><span>2019 — 2023</span></div><div class="ProfileItem_experienceContent__0E9pa"><div class="ProfileItem_title__rsz3J"><div><a class="MegaLink_megalink__u_TFB ProfileItem_titleLink__qXU7l" href="https://uwaterloo.ca/stratford-school-of-interaction-design-and-business/global-business-and-digital-arts" target="_blank" rel="noopener noreferrer" data-hover="true">Bachelor of Global Business & Digital Arts<span> at<!-- --> <!-- -->University of Waterloo</span></a><span style="white-space:nowrap"><svg width="12" height="12" viewBox="0 0 12 12" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M3.5 3C3.22386 3 3 3.22386 3 3.5C3 3.77614 3.22386 4 3.5 4V3ZM8.5 3.5H9C9 3.22386 8.77614 3 8.5 3V3.5ZM8 8.5C8 8.77614 8.22386 9 8.5 9C8.77614 9 9 8.77614 9 8.5H8ZM2.64645 8.64645C2.45118 8.84171 2.45118 9.15829 2.64645 9.35355C2.84171 9.54882 3.15829 9.54882 3.35355 9.35355L2.64645 8.64645ZM3.5 4H8.5V3H3.5V4ZM8 3.5V8.5H9V3.5H8ZM8.14645 3.14645L2.64645 8.64645L3.35355 9.35355L8.85355 3.85355L8.14645 3.14645Z" fill="#111"></path></svg></span></div></div><div class="ProfileItem_description__9_b0E"><p>A multidisciplinary program that provided in-depth experience on interaction design, usability, systems thinking, and entrepreneurship.</p>
</div><div class="ProfileItem_images__Z9kAd"></div></div></div><div class="ReplyContainer_replyContainer__5_fvu"><div class="Popover_popoverWrap__WBCCw"><button class="Button_button__AQ1KL" data-style="light" data-loading="false"><div class="Button_icon___WOGE" style="margin:0px auto"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M11.2927 19.1631C11.824 19.1631 12.2068 18.7725 12.2068 18.249V15.2646H12.4333C15.4646 15.2646 17.3708 16.0303 18.738 18.585C19.0115 19.085 19.3708 19.1631 19.699 19.1631C20.113 19.1631 20.5037 18.7881 20.5037 18.1162C20.5037 12.3428 18.0583 8.74121 12.4333 8.74121H12.2068V5.78809C12.2068 5.26465 11.824 4.83496 11.2771 4.83496C10.8943 4.83496 10.6365 4.99902 10.2224 5.38965L4.05835 11.1553C3.75366 11.4443 3.65991 11.7334 3.65991 11.999C3.65991 12.2568 3.76147 12.5537 4.05835 12.835L10.2224 18.6553C10.5974 19.0068 10.9099 19.1631 11.2927 19.1631Z" fill="#999"></path></svg></div></button></div></div></div></div></section><section data-print="true" id="certifications" style="opacity:0"><div class="Profile_breakInside__ZPmEM"><h3>Certifications</h3><div class="ReplyContainer_replyContainerWrap__eWAYB" data-confirm="false" data-reply="false" data-admin="false" data-noreply="false" data-desktop="true"><div class="ProfileItem_experience__YXtvH" data-flag="profileItem"><div class="ProfileItem_duration__utkpJ"><span>2024</span></div><div class="ProfileItem_experienceContent__0E9pa"><div>Figma to Lottie Course<span> from<!-- --> <!-- -->LottieFiles</span></div><div class="ProfileItem_images__Z9kAd"><div class="ScrollableProfileItemGallery_profileItemGallery__LUuSv" style="padding-top:90px"><div data-context="profile" class="ScrollableProfileItemGallery_scrollableArea__lan_d"><div class="ScrollableProfileItemGallery_images__PTluG" style="height:90px"><div class="ScrollableProfileItemGallery_image__SWLkR" 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Bet Case Study","content":"## Project Overview\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2F3b4f774e-6f8c-43c5-ab7b-2c58088dbc0a.png?alt=media\u0026token=0ad89eb7-8bec-4c27-a998-07f6f1313948\",\"id\":\"3b4f774e-6f8c-43c5-ab7b-2c58088dbc0a\",\"width\":1600,\"height\":1200,\"filename\":\"Image 1.png\",\"type\":\"image/png\",\"caption\":\"\",\"border\":false}]}\n```\n\nOne of the most important revenue predictors for digital sportsbooks is speed to market in newly legalized operating areas - but as the Compliance team looked ahead at the upcoming New York launch, it looked like business as usual wouldn't be fast enough.\n\nI led the end-to-end design on the web experience surfacing critical code change locations to devs, and played a pivotal role in codifying a faster launch process.\n\nThe feature's launch was met with outstanding sentiment from our internal teams, alongside a 20+ hr reduction in go-to-market speed.\n\n* Role: UX Lead - Interaction design, visual design, user flows, rapid prototyping\n\n* Team: Saad Shahid (PM), Lucas Paszinki (SWE)\n\n* Timeline \u0026 status: 4 months, launched in August 2024\n\n\u003e An end-to-end CRM experience for updating regulated content to enable virtually instant compliance on go-to-market initiatives.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2F3566903c-af01-4368-837e-cfeab992cd7e.png?alt=media\u0026token=4bcab4fb-7278-4c72-85a4-dc021fd39c75\",\"id\":\"3566903c-af01-4368-837e-cfeab992cd7e\",\"width\":1600,\"height\":1200,\"filename\":\"Image 2.png\",\"type\":\"image/png\",\"caption\":\"\",\"border\":false}]}\n```\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2Fa2743000-7034-4dbb-bb67-e24e7c8a9bf7.mp4?alt=media\u0026token=8b7cfdc2-388f-4af1-a9c1-51f9899518b1\",\"id\":\"a2743000-7034-4dbb-bb67-e24e7c8a9bf7\",\"width\":2524,\"height\":1888,\"filename\":\"Image 3.mp4\",\"type\":\"video/mp4\",\"caption\":\"\",\"border\":false}]}\n```\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2F3825302c-3fd0-4923-a941-aa6cb78905ac.png?alt=media\u0026token=d9f7adc5-b17b-4caf-a7ae-ac042b1313f8\",\"id\":\"3825302c-3fd0-4923-a941-aa6cb78905ac\",\"width\":1600,\"height\":1200,\"filename\":\"Image 4.png\",\"type\":\"image/png\",\"caption\":\"\",\"border\":false}]}\n```\n\n## Launching at the speed of thought\n\nOur existing process for updating regulated content in the product was stuck in the stone age - after receiving a spec, devs would manually search and replace lines. This was an obvious area for improvement, and an opportunity to overdeliver.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2F65694268-955f-464b-8bc5-a6483c330a6b.png?alt=media\u0026token=4bbd7c49-4952-4bc5-8947-3f9955c8f23a\",\"id\":\"65694268-955f-464b-8bc5-a6483c330a6b\",\"width\":1600,\"height\":1200,\"filename\":\"Image 5.png\",\"type\":\"image/png\",\"caption\":\"Current update process diagram\",\"border\":false},{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2F34dfe73f-453b-40c3-8e63-6d0ecb558196.png?alt=media\u0026token=a985b4c3-f84d-47a9-bc44-9edf7ad25343\",\"id\":\"34dfe73f-453b-40c3-8e63-6d0ecb558196\",\"width\":1600,\"height\":1000,\"filename\":\"Image 6.png\",\"type\":\"image/png\",\"caption\":\"Example update walkthrough steps\",\"border\":false}]}\n```\n\n## Breaking it down\n\nUpdates to regulated content were randomly owned as we triaged and prioritized work. If we scaled the work linearly to our state launch plans, we'd waste hundreds of valuable SWE, QA, and PM hours upfront and in maintenance.\n\nThe decision was made to build a new feature on our internal operational excellence tool, but that came with its own challenges.\n\n### Constraints:\n\n1. A four month deadline — we needed to have the tool ready for NY's upcoming legalization.\n\n2. Complex technical requirements — linking the various pending-replacement and actively-used parts of our backend\n\n3. Disorganized incoming content — we can't predict the format and amount of content regulators will provide us.\n\n\u003e Challenge: Take a technically complex, manual refactor process and package it into an intuitive and flexible experience.\n\n### North star design principles:\n\n1. Clarity and Speed: Clear, informative, and direct\n\n2. Repeatability: Be familiar to use and codify our process\n\n3. Scalability: Harmonize with our tech stack\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2F7b3d2dc2-2600-4ae8-96d2-b6d1d4c02c30.png?alt=media\u0026token=a3be0a30-8076-4b86-80d0-37030b301023\",\"id\":\"7b3d2dc2-2600-4ae8-96d2-b6d1d4c02c30\",\"width\":1600,\"height\":1000,\"filename\":\"Image 7.png\",\"type\":\"image/png\",\"caption\":\"Project process and initiatives\",\"border\":false}]}\n```\n\n## Establishing a strong foundation\n\nMy PM provided me with a product spec that outlined the mechanics of updating regulated content for a state launch.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2Fe78909cc-8e37-4ee9-bfe9-2862cee18f1e.png?alt=media\u0026token=7dd0c696-c7e2-4958-9d72-3f0bacfaeaa2\",\"id\":\"e78909cc-8e37-4ee9-bfe9-2862cee18f1e\",\"width\":1600,\"height\":1000,\"filename\":\"Image 8.png\",\"type\":\"image/png\",\"caption\":\"Example change spec\",\"border\":false}]}\n```\n\nTo make sense of all the moving pieces, I started by mapping out the actions a user would take in order to fulfill their task.\n\nCodifying the interaction loop that users undertook to complete this job helped me to abstract the technical details and established a common ground for talking about the flow.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2Fbf5d8c66-b471-480f-9840-ed273ee4a463.png?alt=media\u0026token=ce3284f5-bbef-4ba4-b5bc-ff0ea2756ba2\",\"id\":\"bf5d8c66-b471-480f-9840-ed273ee4a463\",\"width\":1600,\"height\":1000,\"filename\":\"Image 9.png\",\"type\":\"image/png\",\"caption\":\"Change process user task flow\",\"border\":false}]}\n```\n\nPlacing it all down on paper surfaced some basic heuristic issues, such as redundant steps that could be streamlined.\n\nMore importantly, it exposes steps that represent multiple items of work. Bringing these steps on-platform ensures we address the entire flow holistically.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2Faad1485f-1b22-47d0-9869-842b676224fe.png?alt=media\u0026token=3d99c03a-8d67-4955-847e-e76306ff3091\",\"id\":\"aad1485f-1b22-47d0-9869-842b676224fe\",\"width\":1600,\"height\":1000,\"filename\":\"Image 10.png\",\"type\":\"image/png\",\"caption\":\"Areas of the task flow we're changing\",\"border\":false}]}\n```\n\nAddressing these issues refined the flow, pushing us toward our goal codifying this work and enabling faster GTM speed.\n\n\u003e By representing the whole flow inside of our tool, we improve process speed repeatably and scalably, increasing this feature's lifetime value.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2F45676cdd-841a-4305-bef5-88d5ff9d7186.png?alt=media\u0026token=35b0c673-5dff-4350-9a98-cfa4a3cdcf4d\",\"id\":\"45676cdd-841a-4305-bef5-88d5ff9d7186\",\"width\":1600,\"height\":1500,\"filename\":\"Image 11.png\",\"type\":\"image/png\",\"caption\":\"Optimizations made to user tasks\",\"border\":false}]}\n```\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2Fc8565827-5272-4e34-876c-cf6aa8443e45.png?alt=media\u0026token=ace87cc0-0192-4737-a923-f8b24e3f4470\",\"id\":\"c8565827-5272-4e34-876c-cf6aa8443e45\",\"width\":1600,\"height\":1000,\"filename\":\"Image 12.png\",\"type\":\"image/png\",\"caption\":\"Updated user task flow\",\"border\":false}]}\n```\n\n## Executing our vision\n\n### Navigation — Layout Patterns\n\nReusing the side navigation and header patterns meant that we could design and build quickly and in step with existing features on the tool.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2F50f61823-53c7-4441-8743-4d314633c389.png?alt=media\u0026token=6d2c78ac-d3c2-48de-9894-b49f085cf487\",\"id\":\"50f61823-53c7-4441-8743-4d314633c389\",\"width\":1600,\"height\":1000,\"filename\":\"Image 13.png\",\"type\":\"image/png\",\"caption\":\"Component usage in feature designs\",\"border\":false}]}\n```\n\n### Data Rows — Visual Differentiation\n\nThe first iteration was an attempt at amplifying the differences between each data item. I placed emphasis on textual contrast.\n\nHowever, feedback noted that each column width and number could be widely variable in width due to data differences. This led to a second iteration which leaned more towards cohesive grouping to support reading.\n\nTesting also showed that search results usually gave 1-2 options, so we chose the version B for its improved readability for single items.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2Ff4a667af-6587-43f6-bee1-8bcca071860c.png?alt=media\u0026token=cefed517-17b3-437f-9bca-4ccd8963fdc8\",\"id\":\"f4a667af-6587-43f6-bee1-8bcca071860c\",\"width\":1600,\"height\":1500,\"filename\":\"Image 14.png\",\"type\":\"image/png\",\"caption\":\"Data row design comparison\",\"border\":false}]}\n```\n\n### Active Input — Learned Interaction Models\n\nMy initial approach at handling change approvals and publishing was to closely match our existing method to reduce the learning curve - a process users were familiar with, albeit clunky.\n\nAlthough it appeared intuitive, we found in testing that it got lost in translation because the \"handoff\" interaction didn't have representation in the UI.\n\nI pivoted towards integrating that interaction as a series of progressive states for the editing controls.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2F45b4423b-02b7-4bbc-98cc-bb646441c349.png?alt=media\u0026token=3bf62307-b297-414b-b65f-e696faea310b\",\"id\":\"45b4423b-02b7-4bbc-98cc-bb646441c349\",\"width\":1600,\"height\":1500,\"filename\":\"Image 15.png\",\"type\":\"image/png\",\"caption\":\"Data input control component states\",\"border\":false}]}\n```\n\n\u003e Key Contribution: By implementing active UI controls, we worked around permission hierarchies in an approvals-compatible way, which drastically increased GTM speed.\n\n### Slideovers — Reinforcing the Interaction Loop\n\nI doubled down on the active inputs and partnered with our engineering team to streamline the flow and cut down on page variants.\n\nBy leveraging active inputs, we can surface change status right away and simplify the interaction loop.\n\nNow, the change process happens within the tool, reducing context switching and keeping data on-platform. This makes it the single source of truth in a robust way.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2F7ab93782-f71e-4d16-a670-f7d262d2dc7c.png?alt=media\u0026token=69b1d804-bdee-467d-a53e-8fe687637a9e\",\"id\":\"7ab93782-f71e-4d16-a670-f7d262d2dc7c\",\"width\":1600,\"height\":1200,\"filename\":\"Image 16.png\",\"type\":\"image/png\",\"caption\":\"Interaction flow change comparison\",\"border\":false}]}\n```\n\n**Version A:**\n\n* 2 components to maintain\n\n* Have to flip back and forth to view/edit\n\n* Adds extra cognitive load as decision\n\n**Version B:**\n\n* 1 component to maintain\n\n* Net interactions reduced for both actions\n\n* Unnecessary decision point removed\n\n## Bespoke execution on boilerplate components\n\nThe slideover component was highly critical from a content organization perspective. It has to prioritize readability while accounting for information density, type flexibility, and i18n.\n\nSo, I put a lot of emphasis on documenting design spec to foster smooth design-engineering collaboration.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2F19cb7959-15cb-4d88-a455-fbcfb576d2d2.png?alt=media\u0026token=05f582d3-d0bd-42c6-8135-1947b1afa6d2\",\"id\":\"19cb7959-15cb-4d88-a455-fbcfb576d2d2\",\"width\":1600,\"height\":1200,\"filename\":\"Image 17.png\",\"type\":\"image/png\",\"caption\":\"Slideover component redlined and documented\",\"border\":false}]}\n```\n\nThe lockable input control functions as an elegant way to surface the change status and without heavily increasing cognitive load.\n\nAs a component that didn't previously exist within our design system, I carefully arranged each atomic element and their combined states.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2F36b10cad-aea5-437a-97ed-6c86e11b143e.png?alt=media\u0026token=9f832659-f7df-4a79-a884-838de3d22b3f\",\"id\":\"36b10cad-aea5-437a-97ed-6c86e11b143e\",\"width\":1600,\"height\":1200,\"filename\":\"Image 18.png\",\"type\":\"image/png\",\"caption\":\"Data input component redlined\",\"border\":false}]}\n```\n\n## An effortless experience\n\nNow, the change process takes a minute tops - from start to end. Users can make effortless change comparisons which don't require off-platform handoff, 10xing our speed and change reliability.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2F974c347b-d87e-4209-b03c-fd6658b2b0f3.mp4?alt=media\u0026token=252ef598-f621-4075-8062-721a070eae9d\",\"id\":\"974c347b-d87e-4209-b03c-fd6658b2b0f3\",\"width\":1780,\"height\":1374,\"filename\":\"Image 19.mp4\",\"type\":\"video/mp4\",\"caption\":\"\",\"border\":false}]}\n```\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2Fc2917dfc-1d06-4148-bfdd-e298c0ce8de9.png?alt=media\u0026token=bfadd62a-a14c-41a9-b406-fd360154bdc0\",\"id\":\"c2917dfc-1d06-4148-bfdd-e298c0ce8de9\",\"width\":1600,\"height\":1200,\"filename\":\"Image 20.png\",\"type\":\"image/png\",\"caption\":\"Main view of feature\",\"border\":false},{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2Fc5b3c93a-181f-41c0-bdc7-ee702272490f.png?alt=media\u0026token=64d273f5-bce5-4562-9b11-d46f84edff6a\",\"id\":\"c5b3c93a-181f-41c0-bdc7-ee702272490f\",\"width\":1600,\"height\":1200,\"filename\":\"Image 21.png\",\"type\":\"image/png\",\"caption\":\"Edit slideover view; item publish view\",\"border\":false},{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2F512ee179-7407-4aeb-bcee-142fb9501e71.png?alt=media\u0026token=abdd8887-9814-412a-a42f-57a7c2fac849\",\"id\":\"512ee179-7407-4aeb-bcee-142fb9501e71\",\"width\":1600,\"height\":1200,\"filename\":\"Image 22.png\",\"type\":\"image/png\",\"caption\":\"New item view\",\"border\":false},{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2F765546a5-2489-45c1-b5f7-2c731bf72dfd.png?alt=media\u0026token=2f583f23-c9f9-41b0-a86c-1305fa22e61f\",\"id\":\"765546a5-2489-45c1-b5f7-2c731bf72dfd\",\"width\":1600,\"height\":1200,\"filename\":\"Image 23.png\",\"type\":\"image/png\",\"caption\":\"Search view\",\"border\":false}]}\n```\n\n## Continuous delivery\n\nWith a usable code prototype, we began our final rounds of cross-functional feedback collection.\n\nInternal testing and heuristic usability evaluation revealed exponential time on task improvements! There are only minor implementation gaps left to smooth out.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2Fdf481d18-3339-499e-ae66-45d9ff5a8867.png?alt=media\u0026token=884d49e5-23be-4e06-a09f-0180259ea5a0\",\"id\":\"df481d18-3339-499e-ae66-45d9ff5a8867\",\"width\":1600,\"height\":1200,\"filename\":\"Image 24.png\",\"type\":\"image/png\",\"caption\":\"Feature impact numbers\",\"border\":false}]}\n```\n\nWith testing complete, I collaborated with SWE to run a demo pitch during our company's biweekly demo days.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2F6678ef40-835f-47dd-b081-2532193548c5.png?alt=media\u0026token=a88c7487-e3ae-40b1-8397-7a6492ab19d6\",\"id\":\"6678ef40-835f-47dd-b081-2532193548c5\",\"width\":1600,\"height\":1200,\"filename\":\"Image 25.png\",\"type\":\"image/png\",\"caption\":\"Demo days showcase (re-enactment)\",\"border\":false},{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2Ff4df969b-f505-429a-a377-9297b29b0be2.png?alt=media\u0026token=a641d96d-ece9-4890-816d-9bed722adabb\",\"id\":\"f4df969b-f505-429a-a377-9297b29b0be2\",\"width\":1600,\"height\":1000,\"filename\":\"Image 26.png\",\"type\":\"image/png\",\"caption\":\"Positive feedback from stakeholders\",\"border\":false}]}\n```\n\n## Final takeaways\n\n### Finding opportunities in constraints\n\n\u003e Experientially finding solutions to constraints leads to more holistic solutions.\n\n### Leveraging existing resources\n\n\u003e Harmonizing with existing platform infrastructure saves immense overhead and keeps our feature evergreen.\n\n### Cross functional collab\n\n\u003e Collaboration ensures the project progresses holistically, accounting for technical feasibility and strategy early on.\n\n### Reducing complexity\n\n\u003e We achieve clarity and speed when we codify undefined work, not by reducing the literal amount of steps.","thumbnail":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Frp4SyeySQlOR1IPVZKxt%2Fthumbnail%2F8db90368-e65a-4009-b59e-348464703ac8.jpg?alt=media\u0026token=c839200f-3094-4176-89e2-3b2a81f93a32"},"client:users/tkoafSI3UUOcuyGMUSH1KO9AYO93:writingTab:edges:1":{"__id":"client:users/tkoafSI3UUOcuyGMUSH1KO9AYO93:writingTab:edges:1","__typename":"WritingTabEdge","node":{"__ref":"client:users/tkoafSI3UUOcuyGMUSH1KO9AYO93:writingTab:edges:1:node"}},"client:users/tkoafSI3UUOcuyGMUSH1KO9AYO93:writingTab:edges:1:node":{"__id":"client:users/tkoafSI3UUOcuyGMUSH1KO9AYO93:writingTab:edges:1:node","__typename":"WritingTabNode","publishedAt":1693526400000,"page":{"__ref":"users/tkoafSI3UUOcuyGMUSH1KO9AYO93/pages/BxpZEzCd5OgT3NCodPMz"}},"client:users/tkoafSI3UUOcuyGMUSH1KO9AYO93/pages/BxpZEzCd5OgT3NCodPMz:publishedContent":{"__id":"client:users/tkoafSI3UUOcuyGMUSH1KO9AYO93/pages/BxpZEzCd5OgT3NCodPMz:publishedContent","__typename":"CaseStudyPageContent","title":"Clickvoyant Case Study","content":"## Project Highlights\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2F324440fe-b843-4441-99f0-e7411385e861.jpg?alt=media\u0026token=71fae634-3e15-4627-ac16-3d7a45c336f1\",\"id\":\"324440fe-b843-4441-99f0-e7411385e861\",\"width\":3000,\"height\":2000,\"filename\":\"MacBook Compressed.jpg\",\"type\":\"image/jpeg\",\"caption\":\"\",\"border\":false}]}\n```\n\nThis was a complete experience audit and redesign, shipped to 500+ beta customers in early 2023.\n\nI led synthesis on workshopping and competitive research results to provide direction for 5 full experience redesign concepts, which we directly pitched to our client.\n\nThroughout the project, I worked to uphold rigorous process workflows, directly compressing the prototyping and testing cycles and enabling a 4-month start-to-finish turnaround.\n\n* Role: Product Designer - Interaction design, visual design, user flows, rapid prototyping\n\n* Team: Nelson Leung (PD), Amos Marsters (PD)\n\n* Timeline \u0026 status: 4 months, launched in August 2022\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2F04723934-11d5-4acc-9926-7a5902eb153b.png?alt=media\u0026token=3f596272-22f2-4dd0-a08a-b8abf9a70f5b\",\"id\":\"04723934-11d5-4acc-9926-7a5902eb153b\",\"width\":1504,\"height\":1096,\"filename\":\"Supplementary Image 9.png\",\"type\":\"image/png\",\"caption\":\"\",\"border\":false},{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2F0c858c6e-09ca-4d75-9222-d766b51b61d2.png?alt=media\u0026token=fe89a5e3-d85c-42c0-a63a-2736aafbdb55\",\"id\":\"0c858c6e-09ca-4d75-9222-d766b51b61d2\",\"width\":1504,\"height\":1096,\"filename\":\"Supplementary Image 8.png\",\"type\":\"image/png\",\"caption\":\"\",\"border\":false},{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2F40530cda-1efb-452a-8ef1-15e74605d93a.png?alt=media\u0026token=44b09a2e-5af4-4597-8b51-466aac2abe0f\",\"id\":\"40530cda-1efb-452a-8ef1-15e74605d93a\",\"width\":1504,\"height\":1096,\"filename\":\"Supplementary Image 6.png\",\"type\":\"image/png\",\"caption\":\"\",\"border\":false}]}\n```\n\n## Data analytics for the data analysts\n\nOver the duration of the project, our team provided end-to-end product development services, including a co-creation workshop, concept pitches, design iteration, user testing, and design system (DS) creation and integration.\n\nDuring my summer '22 internship at DVXD, my team and I were engaged to lead the audit of an AI-based analytics service's core experience flow and re-design the user interface and visual language.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2F60523f39-cab5-436a-8f3a-6bbd140ffd64.png?alt=media\u0026token=2e6848ea-84ff-4906-b998-3f5c5172cef5\",\"id\":\"60523f39-cab5-436a-8f3a-6bbd140ffd64\",\"width\":1504,\"height\":1096,\"filename\":\"Image 1.png\",\"type\":\"image/png\",\"caption\":\"Research should be kept lighthearted! This was my favorite icebreaker exercise during our research exercise.\",\"border\":false}]}\n```\n\n## Taking inventory\n\nClickvoyant's product was an MVP proof of concept. There was a solid backend, but much of the existing core experience flow clashed with users' expectations and discouraged exploration and organic feature discovery.\n\nFurthermore, since the website had originally been built with off-the-shelf components, the product wasn't responsive and several aspects failed heuristic checks.\n\nTo improve the team's understanding of the pain points and Jobs To Be Done (JTBD), we ran a workshopping session and also conducted basic competitive review.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2Fc4c7fa3c-db72-4cff-9ff4-da501ed18cfd.png?alt=media\u0026token=ae27927d-3598-4a4f-97af-38c189583fec\",\"id\":\"c4c7fa3c-db72-4cff-9ff4-da501ed18cfd\",\"width\":1890,\"height\":1480,\"filename\":\"Image 3.png\",\"type\":\"image/png\",\"caption\":\"Key views of the original product.\",\"border\":false}]}\n```\n\n## Getting up to speed\n\nTo start understanding the target users' pain points and JTBD, we ran a workshop with analyst agencies and subject matter experts (SMEs). This also gave us a soft understanding of the product's usability, big-picture style.\n\nUsing this research, our team generated UX artifacts to synthesize our findings between ourselves. Propagating understanding is imperative when you're working with cross-functional members who are juggling business, design, and technical priorities.\n\n\u003e Process secrets: Our processes load the cost at the front (expectation setting, group synthesis and insights propagation) to enable leaner knowledge acquisition down the chain.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2F9dda9e06-7645-482e-8f02-1a361e00b9d9.png?alt=media\u0026token=b4180adf-3a96-4487-942c-3e4b323252bc\",\"id\":\"9dda9e06-7645-482e-8f02-1a361e00b9d9\",\"width\":1504,\"height\":1096,\"filename\":\"Image 5.png\",\"type\":\"image/png\",\"caption\":\"Some of the artifacts we generated during the course of our research (journey map, experience map, experience flow).\",\"border\":false}]}\n```\n\n### Scoping the competition\n\nI did basic flow audits of competitor services and laid it all out on a design page that my whole team could access.\n\nSeeing how competitors translate their unique value proposition to a core UX flow directly translates to a better big-picture understanding of the big picture problem.\n\n\u003e Process secrets: Competitors are an easy way to gather highly relevant information for low time and working cost.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2F76b14e4e-32d9-4abe-9319-c978a0685347.png?alt=media\u0026token=93767d29-2611-4eb8-8d27-b942684e4ba6\",\"id\":\"76b14e4e-32d9-4abe-9319-c978a0685347\",\"width\":1504,\"height\":1096,\"filename\":\"Image 6.png\",\"type\":\"image/png\",\"caption\":\"Comparison also helps us better understand CV's positioning in a relative sense, further aligning our designs to business requirements.\",\"border\":false}]}\n```\n\n### Building product expertise\n\nFirst, our team started by clicking through the whole application and mapping out existing screens, tallying and logging inconsistencies as we went.\n\nThen, we conducted a heuristic audit of the flow. This is important for validating our synthesized research against the actual UX flow of the system, giving us a complete picture of the actual UX.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2F2a8e5247-9f99-44b8-8636-fda04cbe43a6.png?alt=media\u0026token=7120a0b9-3f4b-4702-99a4-5c962474485a\",\"id\":\"2a8e5247-9f99-44b8-8636-fda04cbe43a6\",\"width\":1504,\"height\":1096,\"filename\":\"Image 7.png\",\"type\":\"image/png\",\"caption\":\"Lots of screenshotting and alt-tabbing later...\",\"border\":false}]}\n```\n\n\u003e Process secrets: This streamlined method of context-setting and audit performance gave us a thorough, foundational understanding of the product.\n\n## Diving into the details\n\nArmed with team-wide understanding, we can safely begin heavier-cost tasks like ideation without risking wasted work, exponentially increasing the value of our effort.\n\nDue to the relatively tight deadline, our preliminary goal was to create and present lean prototypes (only containing core experiences) for validation.\n\nEven though this project is smaller-reach, we don't push prototypes straight to production. It's better to avoid any chances of causing harm to the user through the experience.\n\n\u003e Process secrets: DVXD works on a non-compressed four day workweek, so we actually finished sprints in 80% of the duration of a regular sprint. It's tough to pull off!\n\n### Concept development and pitching\n\nWe identified 3 key groupings of pain points. Creating How Might We (HMW) statements in each category, we began ideation with a holistic consideration for the users' workflow.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2Fb1bed1cf-843e-425a-a966-5ea45df413cd.png?alt=media\u0026token=9becacbc-3673-4d27-b50c-08172aa4c8f1\",\"id\":\"b1bed1cf-843e-425a-a966-5ea45df413cd\",\"width\":1504,\"height\":1096,\"filename\":\"Image 9.png\",\"type\":\"image/png\",\"caption\":\"This level of ideation is only possible with the preliminary research and knowledge acquisition that we performed earlier in the project.\",\"border\":false}]}\n```\n\nThen, after heuristically determining some winners, we split up and independently generated concepts. Each concept was a modification that connected the existing product experience flow to a hypothesized solution.\n\nWe shored this up with some round-robin evaluation of each concept and narrowed it down to 5 final concepts to pitch.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2Faa211497-1c4b-4609-8f42-814c9ea4dc67.png?alt=media\u0026token=0c9a41f5-5c42-48a0-b5d9-f3b9ebcc0da8\",\"id\":\"aa211497-1c4b-4609-8f42-814c9ea4dc67\",\"width\":1504,\"height\":1096,\"filename\":\"Image 10.png\",\"type\":\"image/png\",\"caption\":\"Using a figjam is our preferred method of conducting internal round-robin style ideation sessions.\",\"border\":false}]}\n```\n\nPitching our ideas to the client at this stage is aimed at providing these benefits:\n\n1. We get crucial feedback on the technical feasibility and implementation cost.\n\n2. CV will validate if our proposed features can mesh with the users and its own business strategy.\n\n3. Builds the groundwork for a strong execution, rooted in co-creation.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2F0a2483f0-1e4e-4f5b-bf1a-47ad8a5919ec.png?alt=media\u0026token=b986c9a2-e736-4823-b94c-80867e75774f\",\"id\":\"0a2483f0-1e4e-4f5b-bf1a-47ad8a5919ec\",\"width\":1504,\"height\":1096,\"filename\":\"Image 11.png\",\"type\":\"image/png\",\"caption\":\"Another small lesson: reducing mental load on pitch slides directly correlates to more productive meetings.\",\"border\":false},{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2Fe0bb18e6-2e16-4004-bdba-0956e27cfba1.png?alt=media\u0026token=aeeb2661-80ab-4224-9d1d-5e7c5cba1d0f\",\"id\":\"e0bb18e6-2e16-4004-bdba-0956e27cfba1\",\"width\":1504,\"height\":1096,\"filename\":\"Image 12.png\",\"type\":\"image/png\",\"caption\":\"\",\"border\":false}]}\n```\n\n\u003e Process secrets: Following the principles of co-creation gave our team flexibility in finding and implementing a solution.\n\nLastly, we developed some basic wireframes to flesh out the concepts that we'd pitched, based on the feedback we received during the previous round of pitches.\n\nWe presented each concept's flow, summarizing how it would segment into or replace existing product features.\n\nThis underpins all of our design work, so it's essential to get it right. A flow visualization helps the client give us even more valuable feedback about the direction to build in.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2Ffc27378c-d3f2-4c7b-81a0-84b9ef85e1a2.png?alt=media\u0026token=9b082d62-e77f-44d5-a446-66425f5f1904\",\"id\":\"fc27378c-d3f2-4c7b-81a0-84b9ef85e1a2\",\"width\":1504,\"height\":1096,\"filename\":\"Image 13.png\",\"type\":\"image/png\",\"caption\":\"We walked through each concept's flow, ending on a summary slide and prompting questions.\",\"border\":false}]}\n```\n\n## Executing our vision\n\n### Sleek, scannable, and streamlined\n\nVersion 1 is straightforward. We focused mainly on implementing our concepts to a higher-fidelity standard that could be put in front of testers.\n\nThrough multiple day-long sessions of design and critique, we continually refined the visuals, typographical hierarchy, and visual element integration.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2F30054db3-5c42-4fbc-8cf2-f8c58db32cfb.png?alt=media\u0026token=f2293002-3272-46c4-b7a1-7d8a933e71e0\",\"id\":\"30054db3-5c42-4fbc-8cf2-f8c58db32cfb\",\"width\":1504,\"height\":1096,\"filename\":\"Image 15.png\",\"type\":\"image/png\",\"caption\":\"\",\"border\":false},{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2F4be94ad3-7010-463e-ae18-f60ef1ab0d0e.png?alt=media\u0026token=53d53157-7a4f-4535-901d-7ca70027d036\",\"id\":\"4be94ad3-7010-463e-ae18-f60ef1ab0d0e\",\"width\":1504,\"height\":1096,\"filename\":\"Image 16.png\",\"type\":\"image/png\",\"caption\":\"\",\"border\":false},{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2F1015195d-865b-4dec-af35-6cf0730de283.png?alt=media\u0026token=bbd4b8f1-46af-4cb4-91eb-4939942c711b\",\"id\":\"1015195d-865b-4dec-af35-6cf0730de283\",\"width\":1504,\"height\":1096,\"filename\":\"Image 17.png\",\"type\":\"image/png\",\"caption\":\"\",\"border\":false}]}\n```\n\nOn top of collecting and integrating components for the design system, I also did internal audits of file structure and organization which made prototyping as straightforward as possible.\n\nThis directly resulted in extremely quick delivery times for testable prototypes.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2Fe0ce7048-3810-453d-9448-6dcd5e91a760.png?alt=media\u0026token=1e2a4382-770f-4107-b930-2aba70508ef9\",\"id\":\"e0ce7048-3810-453d-9448-6dcd5e91a760\",\"width\":1504,\"height\":1096,\"filename\":\"Image 18.png\",\"type\":\"image/png\",\"caption\":\"My experience with Figma prototyping enabled a 1-week turnaround from concept to testable prototype, while the team balanced other projects.\",\"border\":false}]}\n```\n\n### Elevating every detail to 120%\n\nAfter writing our tests and running them, we consolidated the feedback for presentation to CV.\n\nWhile the general impressions with the changes were overwhelmingly positive, we encountered some smaller usability hiccups which were easy to quash!\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2F33d8ddfd-950b-4c53-aaa8-7f7c012be89e.png?alt=media\u0026token=5f3735ca-bcc9-4648-ac39-0a42f1dc1772\",\"id\":\"33d8ddfd-950b-4c53-aaa8-7f7c012be89e\",\"width\":1504,\"height\":1096,\"filename\":\"Image 19.png\",\"type\":\"image/png\",\"caption\":\"Going to clients with real quotes from real users is the best way to advocate for said users.\",\"border\":false}]}\n```\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2F39265b9b-2c63-43ac-8717-baf80347e506.png?alt=media\u0026token=575e94e4-85c5-4d07-a6b0-e34b099b806f\",\"id\":\"39265b9b-2c63-43ac-8717-baf80347e506\",\"width\":1504,\"height\":1096,\"filename\":\"Image 21.png\",\"type\":\"image/png\",\"caption\":\"\",\"border\":false},{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2F7229a07d-66b9-448d-86ef-90035a9be53a.png?alt=media\u0026token=65dd3771-2edc-44c4-89a9-e4a14aaecfec\",\"id\":\"7229a07d-66b9-448d-86ef-90035a9be53a\",\"width\":1504,\"height\":1096,\"filename\":\"Image 22.png\",\"type\":\"image/png\",\"caption\":\"\",\"border\":false}]}\n```\n\n### Bespoke identity empowered by a robust system\n\nWhile the final tweaks to our design are happening, I was also collaborating with my colleagues to flesh out the design system.\n\nI made use of styles, components, variants and states to automatically make changes across 50+ desktop, tablet, and mobile screen variations.\n\nThis also helped streamline the integration with Zeplin for eventual developer handoff.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2F5739128a-5234-4ca5-a715-214f03e52f09.png?alt=media\u0026token=48d5363c-543f-4e5d-8e9e-9ce859d04161\",\"id\":\"5739128a-5234-4ca5-a715-214f03e52f09\",\"width\":1504,\"height\":1096,\"filename\":\"Image 23.png\",\"type\":\"image/png\",\"caption\":\"Approaching the final designs. The changes are subtle, signifying that our process execution worked as intended (user-centric co-creation).\",\"border\":false},{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2F7fb35a65-1323-4dea-a4c7-87ed27e11f37.png?alt=media\u0026token=8fab17d2-7cb6-49fe-bf09-3d494e3aca30\",\"id\":\"7fb35a65-1323-4dea-a4c7-87ed27e11f37\",\"width\":1504,\"height\":1096,\"filename\":\"Supplementary Image 7.png\",\"type\":\"image/png\",\"caption\":\"Our key flows, laid out screen by screen.\",\"border\":false},{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2Ffc7fc264-b76b-4079-9e9f-bb9a3203f869.png?alt=media\u0026token=fdf17528-c4f5-4d34-887b-d427ca08bcc1\",\"id\":\"fc7fc264-b76b-4079-9e9f-bb9a3203f869\",\"width\":1504,\"height\":1096,\"filename\":\"Supplementary Image 6.png\",\"type\":\"image/png\",\"caption\":\"This was the first time I've experienced a \\\"living document\\\": the design system continually grew and expanded without hassle!\",\"border\":false}]}\n```\n\n## An effortless experience\n\nAnd with that, our final version comes to life! You can experiment with the various flows we prototyped here:\n\n```cv\nfigma\n{\"url\":\"https://www.figma.com/proto/hvKmWHTbBWzTbzlDPSdBKt/Designs-Clickvoyant?node-id=0-1\u0026p=f\u0026viewport=54%2C-256%2C0.02\u0026t=mIzTDHzWBHOspwfv-0\u0026scaling=scale-down\u0026content-scaling=fixed\u0026starting-point-node-id=1566%3A37020\u0026show-proto-sidebar=1\"}\n```\n\n### Quantitative Improvements\n\nWith this redesign, we improved on the original two problems: surfacing key tasks and aiding in organic feature discovery.\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2F195a54b5-35eb-4234-882e-3ff275afb4f7.png?alt=media\u0026token=23aefe9d-cc37-42ce-8691-b785959cb764\",\"id\":\"195a54b5-35eb-4234-882e-3ff275afb4f7\",\"width\":1760,\"height\":1352,\"filename\":\"Image 26.png\",\"type\":\"image/png\",\"caption\":\"A view of the main insight screen, with the experience improvements we made.\",\"border\":false}]}\n```\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2F9507d813-286f-44e3-b05e-7af4f1d8292b.png?alt=media\u0026token=6d40fcfa-f2ed-4b19-bda9-e63bd27ef3fa\",\"id\":\"9507d813-286f-44e3-b05e-7af4f1d8292b\",\"width\":1760,\"height\":1352,\"filename\":\"Image 27.png\",\"type\":\"image/png\",\"caption\":\"A view of the saved insights screen, with the experience improvements we made.\",\"border\":false}]}\n```\n\n```cv\ngallery\n{\"layout\":\"hscroll\",\"images\":[{\"src\":\"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2Fclickvoyant%2F0018f11c-46e1-4f1f-a794-368705165a41.png?alt=media\u0026token=6c5c04d2-d60f-4fdd-b1c2-465832b7d0c7\",\"id\":\"0018f11c-46e1-4f1f-a794-368705165a41\",\"width\":1504,\"height\":1096,\"filename\":\"Image 28.png\",\"type\":\"image/png\",\"caption\":\"The final work, to scale in our (huge) Figma file.\",\"border\":false}]}\n```\n\n## A successful handoff process\n\nUnfortunately, my time with DVXD came to a close before we fully wrapped up the developer handoff cycle. However, I will say that my team nailed our expectations.\n\n1. Fundamentally, the experience improved on its two problems: surfacing key tasks and aiding in organic feature discovery. While we couldn't test this rigorously, our preliminary testing results give me confidence in asserting these claims.\n\n2. CV was extremely pleased with the technical cost to innovation balance we struck. The foundational co-creation approach of our process even lended itself to further ideation on CV's part, elevating our impact potential beyond our physical workforce's limits.\n\n3. All the new designs were fully responsive and triple-A accessibility compliant.\n\nI also learned two valuable insights about my process that I'll take forward.\n\n1. In all client-facing demos: show, don't tell. Demonstrating a flow with wireframes is muach more effective than describing it (too many assumptions) because participants will be able to process it on their own terms.\n\n2. V1 is V1, accept that you will need to change and grow the design system and prototypes down the line. Following best practices facilitates this process and can make it fun instead of tedious!\n\n### Wrapping it all up\n\nI loved getting the opportunity to work with so many people in the process of auditing and redesigning the core experience flow of CV's flagship product.\n\nEvery step of the process had amplified our iteration loop, and working with so many different personalities was definitely an energizing motivator!\n\nOnce again, I'm really thankful to DVXD for the opportunity and am really excited to see Clickvoyant's growth in the coming years. Thanks for reading this case!","thumbnail":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FtkoafSI3UUOcuyGMUSH1KO9AYO93%2FBxpZEzCd5OgT3NCodPMz%2Fthumbnail%2F6196b3c0-0a57-4922-8de2-fb5eb2bf098f.jpg?alt=media\u0026token=06afca4d-2571-4f6b-8c18-0af58e18056a"}},"_sentryTraceData":"faa147bcfeb04c8bb7aad281cd1b6cd7-8d53811628216d09-1","_sentryBaggage":"sentry-environment=vercel-production,sentry-release=2ff6b898485644cc38d3328babfe3f002a384ce0,sentry-public_key=c7b2234d1dcc4faf9ec6ca0f4f0c084e,sentry-trace_id=faa147bcfeb04c8bb7aad281cd1b6cd7,sentry-sample_rate=1,sentry-transaction=%2F%5Busername%5D,sentry-sampled=true"}},"page":"/[username]","query":{"username":"jonlaw"},"buildId":"uK9ax5GMJ6K7xhSB1bl2S","isFallback":false,"gip":true,"scriptLoader":[]}</script></body></html>