Gap in paid video ad creative workflow — script/storyboard responsibility unclear

[andregabriel]

Body:
Working through a paid Meta Ads campaign for a lead magnet (quiz), I hit two ambiguities in the skill ecosystem:

1. No skill clearly owns video ad script/storyboard production

• ad-creative produces text copy (hook, primary text, headline, description), not scene-by-scene video scripts
• social-content redirects "paid video ads" → ad-creative
• video redirects "paid video ad creative" → ad-creative

This creates a loop where users producing a vertical video ad (Reels/TikTok/Shorts paid placement) have no clear skill for the scene-by-scene script step between copy generation and video production. I ended up using the Short-Form Video section in social-content despite its explicit redirect to ad-creative.

Suggestion: either (a) add a dedicated section in ad-creative for "video ad script structure" or (b) have social-content Short-Form Video section explicitly cover paid placements too, removing the redirect for that case.

2. Inter-skill input integration is undocumented

ad-creative lists marketing-psychology in "Related Skills" but doesn't document how to consume its output as input. Same applies between social-content and ad-creative outputs. Skills currently assume only .agents/product-marketing-context.md as canonical input; in practice, downstream skills benefit from upstream skill outputs (e.g. psychological angles → ad creative).

Suggestion: add an optional "Inputs from upstream skills" subsection in skills that have natural prerequisites.

Happy to open PRs if alignment on direction.

[ConalMullan]

Thanks André — this is a thoughtful write-up, and you've put your finger on a real gap. One clarification first: the skills you reference (ad-creative, social-content, marketing-psychology, and .agents/product-marketing-context.md) aren't part of this toolkit — claude-code-video-toolkit's skills are all video-production focused (remotion, ffmpeg, elevenlabs, ltx2, moviepy, playwright-recording, etc.). So those specific suggestions are pointing at a different skill collection you likely have installed alongside this one.

But the underlying gap is very relevant to us, and it's something we'd like to fix here. Today the toolkit's scripting/storyboard step lives in the /video command + a project's VOICEOVER-SCRIPT.md and the sprint-review / product-demo templates — all long-form, 16:9. There's no first-class path for short-form vertical ads (Reels/TikTok/Shorts): no 9:16 template, and no dedicated scene-by-scene storyboard step tuned for paid-placement pacing (hook in the first 1-2s, fast cuts, caption-driven). That's the hole you hit, just framed against the wrong repo.

We're actively interested in adding short-form video support. To make your input actionable here, could you reframe the gap in terms of this toolkit's actual flow — i.e. where between /video scene-planning and render you'd want a storyboard/script step, and what a vertical-ad template should encode? If you're up for it, a PR adding a short-form-ad template (9:16) and/or a storyboard step in /video would be very welcome. Appreciate you flagging it 🙏