diff --git a/nrich-excel/src/main/java/net/croz/nrich/excel/generator/PoiExcelReportGenerator.java b/nrich-excel/src/main/java/net/croz/nrich/excel/generator/PoiExcelReportGenerator.java
index 43298d20..878fecc6 100644
--- a/nrich-excel/src/main/java/net/croz/nrich/excel/generator/PoiExcelReportGenerator.java
+++ b/nrich-excel/src/main/java/net/croz/nrich/excel/generator/PoiExcelReportGenerator.java
@@ -137,6 +137,10 @@ private void setCellValue(Cell cell, Object value, CellStyle style) {
             return;
         }
 
+        if (style != null) {
+            cell.setCellStyle(style);
+        }
+
         PoiCellHolder cellHolder = new PoiCellHolder(cell);
 
         CellValueConverter converter = cellValueConverterList.stream()
@@ -146,14 +150,11 @@ private void setCellValue(Cell cell, Object value, CellStyle style) {
 
         if (converter == null) {
             cell.setCellValue(value.toString());
+            cell.getCellStyle().setQuotePrefixed(true);
         }
         else {
             converter.setCellValue(cellHolder, value);
         }
-
-        if (style != null) {
-            cell.setCellStyle(style);
-        }
     }
 
     private Map<Integer, CellStyle> createStyleMap(List<ColumnDataFormat> columnDataFormatList) {