⚡ general clean up

Author: ishaileshmishra

README.md

@@ -9,7 +9,7 @@
 
 ## Python SDK for Contentstack
 
-Contentstack is a headless CMS with an API-first approach. It is a CMS that developers can use to build powerful cross-platform applications in their favorite languages. Build your application frontend, and Contentstack will take care of the rest. [`Read More`](https://www.contentstack.com/).
+Contentstack is a headless CMS with an API-first approach. It is a CMS that developers can use to build powerful cross-platform applications in their favorite languages. Build your application frontend, and Contentstack will take care of the rest. [Read More](https://www.contentstack.com/).
 
 Contentstack provides Python SDK to build application on top of Python. Given below is the detailed guide and helpful resources to get started with our Python SDK.
 
@@ -27,29 +27,29 @@ To use the Contentstack Python SDK to your existing project, perform the steps g
 pip install contentstack
 ```
 
-This is the preferred method to install contentstack, as it will always install the most recent stable release. If you don't have [`pip`](https://pip.pypa.io/) installed, this [`Python installation guide`](http://docs.python-guide.org/en/latest/starting/installation/) can guide you through the process
+This is the preferred method to install contentstack, as it will always install the most recent stable release. If you don't have [pip](https://pip.pypa.io/) installed, this [Python installation guide](http://docs.python-guide.org/en/latest/starting/installation/) can guide you through the process
 
 ### Key Concepts for using Contentstack
 
 #### Stack
 
-A stack is like a container that holds the content of your app. Learn more about [`Stacks`](https://www.contentstack.com/docs/developers/set-up-stack).
+A stack is like a container that holds the content of your app. Learn more about [Stacks](https://www.contentstack.com/docs/developers/set-up-stack).
 
 #### Content Type
 
-Content type lets you define the structure or blueprint of a page or a section of your digital property. It is a form-like page that gives Content Managers an interface to input and upload content. [`Read more`](https://www.contentstack.com/docs/developers/create-content-types).
+Content type lets you define the structure or blueprint of a page or a section of your digital property. It is a form-like page that gives Content Managers an interface to input and upload content. [Read more](https://www.contentstack.com/docs/developers/create-content-types).
 
 #### Entry
 
-An entry is the actual piece of content created using one of the defined content types. Learn more about [`Entries`](https://www.contentstack.com/docs/content-managers/work-with-entries).
+An entry is the actual piece of content created using one of the defined content types. Learn more about [Entries](https://www.contentstack.com/docs/content-managers/work-with-entries).
 
 #### Asset
 
-Assets refer to all the media files (images, videos, PDFs, audio files, and so on) uploaded to Contentstack. These files can be used in multiple entries. Read more about [`Assets`](https://www.contentstack.com/docs/content-managers/work-with-assets).
+Assets refer to all the media files (images, videos, PDFs, audio files, and so on) uploaded to Contentstack. These files can be used in multiple entries. Read more about [Assets](https://www.contentstack.com/docs/content-managers/work-with-assets).
 
 #### Environment
 
-A publishing environment corresponds to one or more deployment servers or a content delivery destination where the entries need to be published. Learn how to work with [`Environments`](https://www.contentstack.com/docs/developers/set-up-environments).
+A publishing environment corresponds to one or more deployment servers or a content delivery destination where the entries need to be published. Learn how to work with [Environments](https://www.contentstack.com/docs/developers/set-up-environments).
 
 ### Contentstack Python SDK: 5-minute Quickstart
 
@@ -96,7 +96,7 @@ We have introduced Image Delivery APIs that let you retrieve images and then man
 
 For example, if you want to crop an image (with width as 300 and height as 400), you simply need to append query parameters at the end of the image URL, such as, `https://images.contentstack.io/v3/assets/download?crop=300,400`. There are several more parameters that you can use for your images.
 
-[`Read Image Delivery API documentation`](https://www.contentstack.com/docs/platforms/python/api-reference/).
+[Read Image Delivery API documentation](https://www.contentstack.com/docs/platforms/python/api-reference/).
 
 You can use the Image Delivery API functions in this SDK as well. Here are a few examples of its usage in the SDK.
 
@@ -120,22 +120,22 @@ response = stack.sync_init(publish_type='entry_published', content_type_uid='con
 
 Read through to understand how to use the Sync API with Contentstack Python SDK.
 
-[`Using the Sync API with Python SDK`](https://www.contentstack.com/docs/developers/python/using-the-sync-api-with-python-sdk)
+[Using the Sync API with Python SDK](https://www.contentstack.com/docs/developers/python/using-the-sync-api-with-python-sdk)
 
 ### Helpful Links
 
-- [`Contentstack Website`](https://www.contentstack.com)
-- [`Official Documentation`](https://contentstack.com/docs)
-- [`Content Delivery API Docs`](https://www.contentstack.com/docs/developers/apis/content-delivery-api/)
+- [Contentstack Website](https://www.contentstack.com)
+- [Official Documentation](https://contentstack.com/docs)
+- [Content Delivery API Docs](https://www.contentstack.com/docs/developers/apis/content-delivery-api/)
 
 ### The MIT License (MIT)
 
-Copyright © 2012-2021 [`Contentstack`](https://www.contentstack.com/). All Rights Reserved
+Copyright © 2012-2021 [Contentstack](https://www.contentstack.com/). All Rights Reserved
 
 Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions:
 
 The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software.
 
 THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.
 
-- [`Content Delivery API Docs`](https://contentstack.com/docs/apis/content-delivery-api/)
+- [Content Delivery API Docs](https://contentstack.com/docs/apis/content-delivery-api/)