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Merge pull request #262 from ialja/master
refresh guide page and added a pdf toolkit
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static/docs/codeeu_toolkit.pdf

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web/templates/pages/guide.html

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{% extends 'base.html' %}
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{% load static %}
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{% block title %}- Guide for Organizers{% endblock title %}
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{% block content %}
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<div class="container">
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<h1>How to organize your own event?</h1>
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<h4><a href="{% static 'docs/codeeu_toolkit.pdf' %}"
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alt="#codeEU Toolkit"><i class="fa fa-download"></i> Download the complete #codeEU Toolkit in PDF</a></h4>
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<h2>#codeEU guidelines</h2>
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<p>If you have existing experience with organizing education events, you might just be interested in the main guidelines to follow when planning your #codeEU event:</p>
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<ul>
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<h2>Promotion materials</h2>
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<p>Unless you're organizing an event for a closed group of students, coworkers or friends, you will need to do some promotion to attract participants. Social media is a good promotional tool, and you can also get in touch with local media outlets. Feel free to use any parts of the following press releases for that purpose:</p>
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<ul>
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<li>European Commission Press release in 22 languages: <a href="http://europa.eu/rapid/press-release_IP-14-652_en.htm">Save the date: EU Code Week 11-17 October 2014. Bring your ideas to life with #coding</a></li>
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<li><a href="https://github.com/codeeu/codeeu-resources/blob/master/Europe_Code_Week_2014-press_release_ENG.md">Europe Code Week Returns from October 11 to 17, 2014</a></li>
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<li><a href="https://www.youtube.com/watch?v=TNwE3FA4pdI">EU Code Week Video: Coding is fun!</a></li>
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</ul>
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<p>You can also use the Europe Code Week logo and modify the following resources for your event, as long as the event you're planning fits in with our guidelines.</p>
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<ul>

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