diff --git a/_docs/_user_guide/analytics/dashboard.md b/_docs/_user_guide/analytics/dashboard.md index 209e728dff4..3de9bfa1f5a 100644 --- a/_docs/_user_guide/analytics/dashboard.md +++ b/_docs/_user_guide/analytics/dashboard.md @@ -27,5 +27,8 @@ guide_featured_list: - name: API Usage Dashboard link: /docs/user_guide/analytics/dashboard/api_usage_dashboard/ image: /assets/img/braze_icons/trend-up-01.svg + - name: eCommerce Revenue Dashboard + link: /docs/ecommerce_revenue_dashboard/ + image: /assets/img/braze_icons/line-chart-up-04.svg ---

diff --git a/_docs/_user_guide/analytics/dashboard/ecommerce_revenue_dashboard.md b/_docs/_user_guide/analytics/dashboard/ecommerce_revenue_dashboard.md new file mode 100644 index 00000000000..b32c8a83618 --- /dev/null +++ b/_docs/_user_guide/analytics/dashboard/ecommerce_revenue_dashboard.md @@ -0,0 +1,65 @@ +--- +nav_title: eCommerce revenue dashboard +article_title: eCommerce revenue dashboard +alias: "/ecommerce_revenue_dashboard/" +page_order: 6 +description: "This article provides an overview of the eCommerce Revenue - Last Touch Attribution dashboard." +--- + +# eCommerce revenue dashboard + +> The **eCommerce Revenue - Last Touch Attribution** dashboard tracks last-touch attributed revenue for campaigns and Canvases using [eCommerce recommended events]({{site.baseurl}}/ecommerce_events/). Use this dashboard to understand which messages drive revenue and to monitor overall eCommerce performance over time. + +{% alert note %} +eCommerce recommended events are currently in early access. Contact your Braze customer success manager if you’re interested in participating in this early access.

If you're using the new [Shopify connector]({{site.baseurl}}/partners/ecommerce/shopify/multiple_stores/?tab=shopify%20connector), these recommended events will be automatically available through the integration. Otherwise, these events must be implemented before data appears in this dashboard. +{% endalert %} + +To view your eCommerce revenue dashboard, go to **Analytics** > **Dashboard Builder**, then select **eCommerce Revenue - Last Touch Attribution**. This dashboard reports on revenue attributed to the last campaign or Canvas a user interacted with before placing an order, within the selected conversion window. + +## Available metrics + +| Metric | Definition | +| --- | --- | +| eCommerce Revenue | Total last-touch attributed revenue based on the selected date range and conversion window. | +| Daily Orders Placed | The average number of distinct orders placed per day. | +| Average Daily eCommerce Revenue | Average attributed revenue per day for the selected time period. | +| eCommerce Revenue Over Time | A time series of attributed revenue in the selected date range. | +| eCommerce Revenue by Campaign | Attributed revenue broken down by campaign. | +| eCommerce Revenue by Canvas | Attributed revenue broken down by Canvas. | +{: .reset-td-br-1 .reset-td-br-2 role=“presentation”} + +## Attribution model + +The **eCommerce Revenue - Last Touch Attribution** dashboard uses last-touch attribution. This means revenue is attributed to the most recent Braze campaign or Canvas a user engaged with prior to placing an order. + +{% alert important %} +Message interactions must have occurred within the selected conversion window. Orders without an eligible message interaction within the conversion window are not attributed. +{% endalert %} + +## Included data + +The **eCommerce Revenue - Last Touch Attribution** dashboard pulls in data from eCommerce recommended events: + +- `ecommerce.product_viewed` +- `ecommerce.cart_updated` +- `ecommerce.checkout_started` +- `ecommerce.order_placed` +- `ecommerce.order_refunded` +- `ecommerce.order_cancelled` + +Revenue and order counts use Braze standardized calculations. + +| Metric | Calculation | +| --- | --- | +| Total Revenue | Sum of order placed values − Sum of refunded values | +| Total Orders | Distinct orders placed − Distinct orders cancelled | +{: .reset-td-br-1 .reset-td-br-2 role=“presentation”} + +### Excluded data + +Purchases logged using the legacy purchase event are not included. The **eCommerce Revenue - Last Touch Attribution** dashboard currently does not support features tied to legacy purchase events, such as LTV or revenue reporting within campaigns or Canvases. + + +## Currency handling + +All revenue is displayed in USD. Non-USD currencies are converted to USD using the exchange rate on the date the event is reported. To prevent conversion, hardcode the currency to `USD` when sending events. diff --git a/_docs/_user_guide/engagement_tools/canvas/ideas_and_strategies/ecommerce_use_cases.md b/_docs/_user_guide/engagement_tools/canvas/ideas_and_strategies/ecommerce_use_cases.md index 9d65279f0d5..76305171b06 100644 --- a/_docs/_user_guide/engagement_tools/canvas/ideas_and_strategies/ecommerce_use_cases.md +++ b/_docs/_user_guide/engagement_tools/canvas/ideas_and_strategies/ecommerce_use_cases.md @@ -81,9 +81,21 @@ You can track eCommerce recommended event volume in the [Custom Events report]({ ### Conversions report -When you launch a campaign or Canvas using the Places Order conversion event, you can create a corresponding [Conversion report]({{site.baseurl}}/user_guide/analytics/dashboard/conversions_dashboard#conversions-dashboard) to track performance. +### Custom Events report -![Conversion Details table with statistics on different campaigns and Canvases.]({% image_buster /assets/img/ecommerce/conversion_details.png %}) +To create a [Custom Events report]({{site.baseurl}}/user_guide/data_and_analytics/custom_data/custom_events#analytics) based on who has performed an event supported through the integration, you can specify the specific [event name]({{site.baseurl}}/shopify_data_features/). + +### Dashboards + +#### Conversions dashboard + +To gain insights into the trends related to orders placed from your launched Canvases, set up a [Conversions dashboard]({{site.baseurl}}/user_guide/data_and_analytics/analytics/conversions_dashboard#conversions-dashboard) and specify your Canvases. + +#### eCommerce revenue dashboard + +To gain insights into revenue attributed to the last campaign or Canvas a user interacted with before placing an order, use the [eCommerce revenue dashboard]({{site.baseurl}}/ecommerce_revenue_dashboard/) and select a conversion window. + +### Query Builder ### Revenue report