diff --git a/packages/bsky/src/data-plane/server/db/migrations/20250207T174822012Z-add-label-exp.ts b/packages/bsky/src/data-plane/server/db/migrations/20250207T174822012Z-add-label-exp.ts
new file mode 100644
index 00000000000..4fc3f9db02a
--- /dev/null
+++ b/packages/bsky/src/data-plane/server/db/migrations/20250207T174822012Z-add-label-exp.ts
@@ -0,0 +1,9 @@
+import { Kysely } from 'kysely'
+
+export async function up(db: Kysely<unknown>): Promise<void> {
+  await db.schema.alterTable('label').addColumn('exp', 'varchar').execute()
+}
+
+export async function down(db: Kysely<unknown>): Promise<void> {
+  await db.schema.alterTable('label').dropColumn('exp').execute()
+}
diff --git a/packages/bsky/src/data-plane/server/db/migrations/index.ts b/packages/bsky/src/data-plane/server/db/migrations/index.ts
index 90356eca865..890658bd43f 100644
--- a/packages/bsky/src/data-plane/server/db/migrations/index.ts
+++ b/packages/bsky/src/data-plane/server/db/migrations/index.ts
@@ -46,3 +46,4 @@ export * as _20240829T211238293Z from './20240829T211238293Z-simplify-actor-sync
 export * as _20240831T134810923Z from './20240831T134810923Z-pinned-posts'
 export * as _20241114T153108102Z from './20241114T153108102Z-add-starter-packs-name'
 export * as _20250116T222618297Z from './20250116T222618297Z-post-embed-video'
+export * as _20250207T174822012Z from './20250207T174822012Z-add-label-exp'
diff --git a/packages/bsky/src/data-plane/server/db/tables/label.ts b/packages/bsky/src/data-plane/server/db/tables/label.ts
index 0c8a398a7db..a2e783f3a65 100644
--- a/packages/bsky/src/data-plane/server/db/tables/label.ts
+++ b/packages/bsky/src/data-plane/server/db/tables/label.ts
@@ -7,6 +7,7 @@ export interface Label {
   val: string
   neg: boolean
   cts: string
+  exp: string | null
 }
 
 export type PartialDB = { [tableName]: Label }
diff --git a/packages/bsky/src/data-plane/server/routes/labels.ts b/packages/bsky/src/data-plane/server/routes/labels.ts
index 045279f8238..9c1e5438731 100644
--- a/packages/bsky/src/data-plane/server/routes/labels.ts
+++ b/packages/bsky/src/data-plane/server/routes/labels.ts
@@ -1,5 +1,5 @@
 import { ServiceImpl } from '@connectrpc/connect'
-import { Selectable } from 'kysely'
+import { Selectable, sql } from 'kysely'
 import * as ui8 from 'uint8arrays'
 import { noUndefinedVals } from '@atproto/common'
 import { Service } from '../../../proto/bsky_connect'
@@ -14,10 +14,14 @@ export default (db: Database): Partial<ServiceImpl<typeof Service>> => ({
     if (subjects.length === 0 || issuers.length === 0) {
       return { labels: [] }
     }
+
     const res: LabelRow[] = await db.db
       .selectFrom('label')
       .where('uri', 'in', subjects)
       .where('src', 'in', issuers)
+      .where((qb) =>
+        qb.where('exp', 'is', null).orWhere(sql`exp::timestamp > now()`),
+      )
       .selectAll()
       .execute()
 
@@ -34,6 +38,7 @@ export default (db: Database): Partial<ServiceImpl<typeof Service>> => ({
       return labelsForSub.map((l) => {
         const formatted = noUndefinedVals({
           ...l,
+          exp: l.exp === null ? undefined : l.exp,
           cid: l.cid === '' ? undefined : l.cid,
           neg: l.neg === true ? true : undefined,
         })
diff --git a/packages/bsky/tests/label-hydration.test.ts b/packages/bsky/tests/label-hydration.test.ts
index c9711b24d40..88beb902684 100644
--- a/packages/bsky/tests/label-hydration.test.ts
+++ b/packages/bsky/tests/label-hydration.test.ts
@@ -1,4 +1,6 @@
+import assert from 'node:assert'
 import { AtpAgent } from '@atproto/api'
+import { MINUTE } from '@atproto/common'
 import { SeedClient, TestNetwork, basicSeed } from '@atproto/dev-env'
 
 describe('label hydration', () => {
@@ -10,6 +12,7 @@ describe('label hydration', () => {
   let bob: string
   let carol: string
   let labelerDid: string
+  let labeler2Did: string
 
   beforeAll(async () => {
     network = await TestNetwork.create({
@@ -22,6 +25,7 @@ describe('label hydration', () => {
     bob = sc.dids.bob
     carol = sc.dids.carol
     labelerDid = network.bsky.ctx.cfg.labelsFromIssuerDids[0]
+    labeler2Did = network.bsky.ctx.cfg.labelsFromIssuerDids[1]
     await createLabel({ src: alice, uri: carol, cid: '', val: 'spam' })
     await createLabel({ src: bob, uri: carol, cid: '', val: 'impersonation' })
     await createLabel({
@@ -30,6 +34,20 @@ describe('label hydration', () => {
       cid: '',
       val: 'misleading',
     })
+    await createLabel({
+      src: labeler2Did,
+      uri: carol,
+      cid: '',
+      val: 'expired',
+      exp: new Date(Date.now() - MINUTE).toISOString(),
+    })
+    await createLabel({
+      src: labeler2Did,
+      uri: carol,
+      cid: '',
+      val: 'not-expired',
+      exp: new Date(Date.now() + MINUTE).toISOString(),
+    })
     await network.processAll()
   })
 
@@ -39,17 +57,33 @@ describe('label hydration', () => {
 
   it('hydrates labels based on a supplied labeler header', async () => {
     AtpAgent.configure({ appLabelers: [alice] })
-    pdsAgent.configureLabelers([])
+    pdsAgent.configureLabelers([labeler2Did])
     const res = await pdsAgent.api.app.bsky.actor.getProfile(
       { actor: carol },
       {
         headers: sc.getHeaders(bob),
       },
     )
-    expect(res.data.labels?.length).toBe(1)
-    expect(res.data.labels?.[0].src).toBe(alice)
-    expect(res.data.labels?.[0].val).toBe('spam')
-    expect(res.headers['atproto-content-labelers']).toEqual(`${alice};redact`)
+    expect(res.data.labels?.length).toBe(2)
+    assert(res.data.labels)
+
+    const sortedLabels = res.data.labels.sort((a, b) =>
+      a.src.localeCompare(b.src),
+    )
+    const sortedExpected = [
+      { src: labeler2Did, val: 'not-expired' },
+      { src: alice, val: 'spam' },
+    ].sort((a, b) => a.src.localeCompare(b.src))
+
+    expect(sortedLabels[0].src).toBe(sortedExpected[0].src)
+    expect(sortedLabels[0].val).toBe(sortedExpected[0].val)
+
+    expect(sortedLabels[1].src).toBe(sortedExpected[1].src)
+    expect(sortedLabels[1].val).toBe(sortedExpected[1].val)
+
+    expect(res.headers['atproto-content-labelers']).toEqual(
+      `${alice};redact,${labeler2Did}`,
+    )
   })
 
   it('hydrates labels based on multiple a supplied labelers', async () => {
@@ -88,9 +122,21 @@ describe('label hydration', () => {
       { headers: sc.getHeaders(bob) },
     )
     const data = await res.json()
-    expect(data.labels?.length).toBe(1)
-    expect(data.labels?.[0].src).toBe(labelerDid)
-    expect(data.labels?.[0].val).toBe('misleading')
+
+    expect(data.labels?.length).toBe(2)
+    assert(data.labels)
+
+    const sortedLabels = data.labels.sort((a, b) => a.src.localeCompare(b.src))
+    const sortedExpected = [
+      { src: labeler2Did, val: 'not-expired' },
+      { src: labelerDid, val: 'misleading' },
+    ].sort((a, b) => a.src.localeCompare(b.src))
+
+    expect(sortedLabels[0].src).toBe(sortedExpected[0].src)
+    expect(sortedLabels[0].val).toBe(sortedExpected[0].val)
+
+    expect(sortedLabels[1].src).toBe(sortedExpected[1].src)
+    expect(sortedLabels[1].val).toBe(sortedExpected[1].val)
 
     expect(res.headers.get('atproto-content-labelers')).toEqual(
       network.bsky.ctx.cfg.labelsFromIssuerDids
@@ -181,6 +227,7 @@ describe('label hydration', () => {
     uri: string
     cid: string
     val: string
+    exp?: string
   }) => {
     await network.bsky.db.db
       .insertInto('label')
@@ -189,6 +236,7 @@ describe('label hydration', () => {
         cid: opts.cid,
         val: opts.val,
         cts: new Date().toISOString(),
+        exp: opts.exp ?? null,
         neg: false,
         src: opts.src ?? labelerDid,
       })
diff --git a/packages/bsky/tests/query-labels.test.ts b/packages/bsky/tests/query-labels.test.ts
index 401bba89ecd..059575322a5 100644
--- a/packages/bsky/tests/query-labels.test.ts
+++ b/packages/bsky/tests/query-labels.test.ts
@@ -76,6 +76,7 @@ describe('label hydration', () => {
         cid: opts.cid,
         val: opts.val,
         cts: new Date().toISOString(),
+        exp: null,
         neg: false,
         src: opts.src ?? labelerDid,
       })
diff --git a/packages/bsky/tests/views/labels-needs-review.test.ts b/packages/bsky/tests/views/labels-needs-review.test.ts
index dbd37bdb1c3..02e23f18cd8 100644
--- a/packages/bsky/tests/views/labels-needs-review.test.ts
+++ b/packages/bsky/tests/views/labels-needs-review.test.ts
@@ -50,6 +50,7 @@ describe('bsky needs-review labels', () => {
         uri: sc.dids.geoff,
         cid: '',
         val: 'needs-review',
+        exp: null,
         neg: false,
         cts: new Date().toISOString(),
       })
diff --git a/packages/bsky/tests/views/labels-takedown.test.ts b/packages/bsky/tests/views/labels-takedown.test.ts
index 98b59810268..10390002416 100644
--- a/packages/bsky/tests/views/labels-takedown.test.ts
+++ b/packages/bsky/tests/views/labels-takedown.test.ts
@@ -121,6 +121,7 @@ describe('bsky takedown labels', () => {
       uri,
       cid: '',
       val: '!takedown',
+      exp: null,
       neg: false,
       cts,
     }))
diff --git a/packages/bsky/tests/views/timeline.test.ts b/packages/bsky/tests/views/timeline.test.ts
index 46727b0740f..831fba5eabf 100644
--- a/packages/bsky/tests/views/timeline.test.ts
+++ b/packages/bsky/tests/views/timeline.test.ts
@@ -315,6 +315,7 @@ const createLabel = async (
       cid: opts.cid,
       val: opts.val,
       cts: new Date().toISOString(),
+      exp: null,
       neg: false,
       src: EXAMPLE_LABELER,
     })