demandbase-vocabulary.yml

name: Demandbase Vocabulary
description: Shared vocabulary of terms used across the Demandbase go-to-market platform and its published APIs
  (B2B, Data Export, Data Import, Intent, Admin, Usage, Custom Sources) and its MCP server.
terms:
- term: Account
  definition: A company-level record representing a target organization within Demandbase One.
- term: Account List
  definition: A curated list of accounts targeted for an ABM motion such as advertising or sales outreach.
- term: Audience
  definition: A definition that resolves to a set of accounts or people for ad targeting and personalization.
- term: Buying Group
  definition: The cluster of contacts within an account participating in a buying decision.
- term: Campaign
  definition: An advertising or marketing initiative scoped to one or more audiences.
- term: Engagement
  definition: Aggregate or itemized signals of an account's interaction with a brand across channels.
- term: Firmographics
  definition: Descriptive attributes of a company - industry, employee count, revenue, location, hierarchy.
- term: Intent
  definition: Third-party research signals indicating a company is in-market for a topic, product, or category.
- term: Technographics
  definition: The set of technologies installed or used by a company.
- term: ICP (Ideal Customer Profile)
  definition: The firmographic and behavioral profile that defines a vendor's best-fit customer.
- term: Demandbase ID
  definition: A persistent identifier assigned to a company or contact in Demandbase's data graph.
- term: Real-Time Identification
  definition: Resolving a company from an anonymous web signal (IP, domain, cookie) at request time.
generated: '2026-08-13'
method: generated
source: https://developer.demandbase.com/llms.txt and the eight harvested OpenAPI definitions in openapi/