diff --git a/packages/wdio-browserstack-service/src/insights-handler.ts b/packages/wdio-browserstack-service/src/insights-handler.ts
index 8cce02687fb..0821c9a4679 100644
--- a/packages/wdio-browserstack-service/src/insights-handler.ts
+++ b/packages/wdio-browserstack-service/src/insights-handler.ts
@@ -1,12 +1,14 @@
 import path from 'node:path'
 
-import type { Frameworks } from '@wdio/types'
+import type { Frameworks, Options } from '@wdio/types'
 import type { BeforeCommandArgs, AfterCommandArgs } from '@wdio/reporter'
 
 import { v4 as uuidv4 } from 'uuid'
 import type { CucumberStore, Feature, Scenario, Step, FeatureChild, CucumberHook, CucumberHookParams, Pickle, ITestCaseHookParameter } from './cucumber-types.js'
 import TestReporter from './reporter.js'
 
+import type { BrowserstackConfig } from './types.js'
+
 import {
     frameworkSupportsHook,
     getCloudProvider, getFailureObject,
@@ -20,6 +22,7 @@ import {
     isUndefined,
     o11yClassErrorHandler,
     removeAnsiColors,
+    getObservabilityProduct
 } from './util.js'
 import type {
     TestData,
@@ -53,24 +56,30 @@ class _InsightsHandler {
     private _currentTestId: string | undefined
     private _cbtQueue: Array<CBTData> = []
 
-    constructor (private _browser: WebdriverIO.Browser | WebdriverIO.MultiRemoteBrowser, isAppAutomate?: boolean, private _framework?: string, _userCaps?: Capabilities.RemoteCapability) {
+    constructor (private _browser: WebdriverIO.Browser | WebdriverIO.MultiRemoteBrowser, private _framework?: string, _userCaps?: Capabilities.RemoteCapability, _options?: BrowserstackConfig & Options.Testrunner) {
         const caps = (this._browser as WebdriverIO.Browser).capabilities as WebdriverIO.Capabilities
         const sessionId = (this._browser as WebdriverIO.Browser).sessionId
 
+        this._userCaps = _userCaps
+
         this._platformMeta = {
             browserName: caps.browserName,
             browserVersion: caps?.browserVersion,
             platformName: caps?.platformName,
             caps: caps,
             sessionId,
-            product: isAppAutomate ? 'app-automate' : 'automate'
+            product: getObservabilityProduct(_options, this._isAppAutomate())
         }
 
-        this._userCaps = _userCaps
-
         this.registerListeners()
     }
 
+    _isAppAutomate(): boolean {
+        const browserDesiredCapabilities = (this._browser?.capabilities ?? {}) as Capabilities.DesiredCapabilities
+        const desiredCapabilities = (this._userCaps ?? {})  as Capabilities.DesiredCapabilities
+        return !!browserDesiredCapabilities['appium:app'] || !!desiredCapabilities['appium:app'] || !!(( desiredCapabilities as any)['appium:options']?.app)
+    }
+
     registerListeners() {
         if (!(this._framework === 'mocha' || this._framework === 'cucumber')) {
             return
diff --git a/packages/wdio-browserstack-service/src/service.ts b/packages/wdio-browserstack-service/src/service.ts
index 9ea9f68d214..6849e983619 100644
--- a/packages/wdio-browserstack-service/src/service.ts
+++ b/packages/wdio-browserstack-service/src/service.ts
@@ -69,6 +69,7 @@ export default class BrowserstackService implements Services.ServiceInstance {
         if (process.env.BROWSERSTACK_TURBOSCALE) {
             this._turboScale = process.env.BROWSERSTACK_TURBOSCALE === 'true'
         }
+        process.env.BROWSERSTACK_TURBOSCALE_INTERNAL = String(this._turboScale)
 
         // Cucumber specific
         const strict = Boolean(this._config.cucumberOpts && this._config.cucumberOpts.strict)
@@ -153,9 +154,9 @@ export default class BrowserstackService implements Services.ServiceInstance {
 
                     this._insightsHandler = new InsightsHandler(
                         this._browser,
-                        this._isAppAutomate(),
                         this._config.framework,
-                        this._caps
+                        this._caps,
+                        this._options
                     )
                     await this._insightsHandler.before()
                 }
diff --git a/packages/wdio-browserstack-service/src/util.ts b/packages/wdio-browserstack-service/src/util.ts
index d132b095890..8a01a78b417 100644
--- a/packages/wdio-browserstack-service/src/util.ts
+++ b/packages/wdio-browserstack-service/src/util.ts
@@ -1399,6 +1399,16 @@ export const getErrorString = (err: unknown) => {
     }
 }
 
+export function isTurboScale(options: (BrowserstackConfig & Options.Testrunner) | undefined): boolean {
+    return Boolean(options?.turboScale)
+}
+
+export function getObservabilityProduct(options: (BrowserstackConfig & Options.Testrunner) | undefined, isAppAutomate: boolean | undefined): string {
+    return isAppAutomate
+        ? 'app-automate'
+        : (isTurboScale(options) ? 'turboscale' : 'automate')
+}
+
 export const hasBrowserName = (cap: Options.Testrunner): boolean => {
     if (!cap || !cap.capabilities) {
         return false
diff --git a/packages/wdio-browserstack-service/tests/insights-handler.test.ts b/packages/wdio-browserstack-service/tests/insights-handler.test.ts
index 5c38be99e45..a3613182170 100644
--- a/packages/wdio-browserstack-service/tests/insights-handler.test.ts
+++ b/packages/wdio-browserstack-service/tests/insights-handler.test.ts
@@ -62,11 +62,11 @@ beforeEach(() => {
         execute: vi.fn(),
         on: vi.fn(),
     } as any as WebdriverIO.Browser | WebdriverIO.MultiRemoteBrowser
-    insightsHandler = new InsightsHandler(browser, false, 'framework')
+    insightsHandler = new InsightsHandler(browser, 'framework')
 })
 
 it('should initialize correctly', () => {
-    insightsHandler = new InsightsHandler(browser, false, 'framework')
+    insightsHandler = new InsightsHandler(browser, 'framework')
     expect(insightsHandler['_tests']).toEqual({})
     expect(insightsHandler['_hooks']).toEqual({})
     expect(insightsHandler['_commands']).toEqual({})
@@ -77,7 +77,7 @@ describe('before', () => {
     const isBrowserstackSessionSpy = vi.spyOn(utils, 'isBrowserstackSession')
 
     beforeEach(() => {
-        insightsHandler = new InsightsHandler(browser, false, 'framework')
+        insightsHandler = new InsightsHandler(browser, 'framework')
         isBrowserstackSessionSpy.mockClear()
     })
 
@@ -97,7 +97,7 @@ describe('beforeScenario', () => {
     let insightsHandler: InsightsHandler
 
     beforeEach(() => {
-        insightsHandler = new InsightsHandler(browser, false, 'framework')
+        insightsHandler = new InsightsHandler(browser, 'framework')
         vi.spyOn(utils, 'getUniqueIdentifierForCucumber').mockReturnValue('test title')
         insightsHandler['getTestRunDataForCucumber'] = vi.fn()
         insightsHandler['_tests'] = {}
@@ -125,7 +125,7 @@ describe('afterScenario', () => {
     let insightsHandler: InsightsHandler
 
     beforeEach(() => {
-        insightsHandler = new InsightsHandler(browser, false, 'framework')
+        insightsHandler = new InsightsHandler(browser, 'framework')
         insightsHandler['getTestRunDataForCucumber'] = vi.fn()
         insightsHandler['_tests'] = {}
     })
@@ -152,7 +152,7 @@ describe('beforeStep', () => {
     let insightsHandler: InsightsHandler
 
     beforeEach(() => {
-        insightsHandler = new InsightsHandler(browser, false, 'framework')
+        insightsHandler = new InsightsHandler(browser, 'framework')
         vi.spyOn(utils, 'getUniqueIdentifierForCucumber').mockReturnValue('test title')
         insightsHandler['getHierarchy'] = vi.fn().mockImplementation(() => { return [] })
     })
@@ -205,7 +205,7 @@ describe('afterStep', () => {
     let insightsHandler: InsightsHandler
 
     beforeEach(() => {
-        insightsHandler = new InsightsHandler(browser, false, 'framework')
+        insightsHandler = new InsightsHandler(browser, 'framework')
         vi.spyOn(utils, 'getUniqueIdentifierForCucumber').mockReturnValue('test title')
         insightsHandler['getHierarchy'] = vi.fn().mockImplementation(() => { return [] })
     })
@@ -328,7 +328,7 @@ describe('attachHookData', () => {
     let insightsHandler: InsightsHandler
 
     beforeEach(() => {
-        insightsHandler = new InsightsHandler(browser, false, 'framework')
+        insightsHandler = new InsightsHandler(browser, 'framework')
     })
 
     it('add hooks data in test', () => {
@@ -377,7 +377,7 @@ describe('attachHookData', () => {
 describe('setHooksFromSuite', () => {
     let insightsHandler: InsightsHandler
     beforeEach(() => {
-        insightsHandler = new InsightsHandler(browser, false, 'framework')
+        insightsHandler = new InsightsHandler(browser, 'framework')
         insightsHandler['_hooks'] = {}
     })
 
@@ -405,7 +405,7 @@ describe('getHierarchy', () => {
     let insightsHandler
 
     beforeEach(() => {
-        insightsHandler = new InsightsHandler(browser, false, 'framework')
+        insightsHandler = new InsightsHandler(browser, 'framework')
     })
 
     it('return array of getHierarchy when context present', () => {
@@ -431,7 +431,7 @@ describe('getHierarchy', () => {
 describe('getTestRunId', function () {
     let insightsHandler: InsightsHandler
     beforeEach(() => {
-        insightsHandler = new InsightsHandler(browser, false, 'framework')
+        insightsHandler = new InsightsHandler(browser, 'framework')
     })
 
     it('should return if null context', () => {
@@ -468,7 +468,7 @@ describe('getTestRunId', function () {
 describe('getTestRunIdFromSuite', function () {
     let insightsHandler: InsightsHandler
     beforeEach(() => {
-        insightsHandler = new InsightsHandler(browser, false, 'framework')
+        insightsHandler = new InsightsHandler(browser, 'framework')
     })
 
     it('should return null if parent null', function () {
@@ -494,7 +494,7 @@ describe('beforeTest', () => {
 
     describe('mocha', () => {
         beforeEach(() => {
-            insightsHandler = new InsightsHandler(browser, false, 'mocha')
+            insightsHandler = new InsightsHandler(browser, 'mocha')
             insightsHandler['getRunData'] = vi.fn().mockImplementation(() => { return [] })
             vi.spyOn(utils, 'getUniqueIdentifier').mockReturnValue('test title')
             insightsHandler['_tests'] = {}
@@ -512,7 +512,7 @@ describe('beforeTest', () => {
 
     describe('jasmine', () => {
         beforeEach(() => {
-            insightsHandler = new InsightsHandler(browser, false, 'jasmine')
+            insightsHandler = new InsightsHandler(browser, 'jasmine')
             insightsHandler['getRunData'] = vi.fn().mockImplementation(() => { return [] })
             insightsHandler['_tests'] = {}
         })
@@ -530,7 +530,7 @@ describe('beforeHook', () => {
 
     describe('mocha', () => {
         beforeEach(() => {
-            insightsHandler = new InsightsHandler(browser, false, 'mocha')
+            insightsHandler = new InsightsHandler(browser, 'mocha')
             insightsHandler['getRunData'] = vi.fn().mockImplementation(() => { return [] })
             insightsHandler['attachHookData'] = vi.fn().mockImplementation(() => { return [] })
             insightsHandler['_tests'] = {}
@@ -552,7 +552,7 @@ describe('beforeHook', () => {
 
     describe('cucumber', () => {
         beforeEach(() => {
-            insightsHandler = new InsightsHandler(browser, false, 'cucumber')
+            insightsHandler = new InsightsHandler(browser, 'cucumber')
             insightsHandler['processCucumberHook'] = vi.fn().mockImplementation(() => { return [] })
             insightsHandler['_framework'] = 'cucumber'
         })
@@ -569,7 +569,7 @@ describe('afterHook', () => {
 
     describe('mocha', () => {
         beforeEach(() => {
-            insightsHandler = new InsightsHandler(browser, false, 'mocha')
+            insightsHandler = new InsightsHandler(browser, 'mocha')
             insightsHandler['getRunData'] = vi.fn().mockImplementation(() => { return [] })
             insightsHandler['attachHookData'] = vi.fn().mockImplementation(() => { return [] })
 
@@ -596,7 +596,7 @@ describe('afterHook', () => {
 
     describe('cucumber', () => {
         beforeEach(() => {
-            insightsHandler = new InsightsHandler(browser, false, 'cucumber')
+            insightsHandler = new InsightsHandler(browser, 'cucumber')
             insightsHandler['processCucumberHook'] = vi.fn().mockImplementation(() => { return [] })
         })
 
@@ -616,7 +616,7 @@ describe('getIntegrationsObject', () => {
     })
 
     beforeEach(() => {
-        insightsHandler = new InsightsHandler(browser, false, 'framework')
+        insightsHandler = new InsightsHandler(browser, 'framework')
         insightsHandler['_platformMeta'] = { caps: {},  sessionId: '', browserName: '', browserVersion: '', platformName: '', product: '' }
     })
 
@@ -649,7 +649,7 @@ describe('browserCommand', () => {
     let commandSpy
 
     beforeEach(() => {
-        insightsHandler = new InsightsHandler(browser, false, 'framework')
+        insightsHandler = new InsightsHandler(browser, 'framework')
         insightsHandler['getIdentifier'] = vi.fn().mockImplementation(() => { return 'test title' })
         insightsHandler['_tests'] = { 'test title': { 'uuid': 'uuid' } }
         insightsHandler['_commands'] = { 's_m_e': {} as any }
@@ -695,7 +695,7 @@ describe('getIdentifier', () => {
     let getUniqueIdentifierForCucumberSpy
 
     beforeEach(() => {
-        insightsHandler = new InsightsHandler(browser, false, 'framework')
+        insightsHandler = new InsightsHandler(browser, 'framework')
         insightsHandler['_tests'] = { 'test title': { 'uuid': 'uuid' } }
 
         getUniqueIdentifierSpy = vi.spyOn(utils, 'getUniqueIdentifier')
@@ -751,7 +751,7 @@ describe('getCucumberHookType', function () {
 describe('getCucumberHookUniqueId', function () {
     let insightsHandler: InsightsHandler
     beforeEach(() => {
-        insightsHandler = new InsightsHandler(browser, false, 'framework')
+        insightsHandler = new InsightsHandler(browser, 'framework')
     })
 
     it('should return hookId for each hooks', function () {
@@ -780,7 +780,7 @@ describe('appendTestItemLog', function () {
     }
     let testLogObj: StdLog
     beforeEach(() => {
-        insightsHandler = new InsightsHandler(browser, false, 'mocha')
+        insightsHandler = new InsightsHandler(browser, 'mocha')
         sendDataSpy = vi.spyOn(insightsHandler['listener'], 'logCreated').mockImplementation(() => { return [] as any })
         testLogObj = { ...logObj }
     })
@@ -812,7 +812,7 @@ describe('processCucumberHook', function () {
     let insightsHandler: InsightsHandler
     let getHookRunDataForCucumberSpy, cucumberHookTypeSpy, cucumberHookUniqueIdSpy
     beforeEach(() => {
-        insightsHandler = new InsightsHandler(browser, false, 'mocha')
+        insightsHandler = new InsightsHandler(browser, 'mocha')
         getHookRunDataForCucumberSpy = vi.spyOn(insightsHandler, 'getHookRunDataForCucumber').mockImplementation(() => { return [] as any })
         cucumberHookTypeSpy = vi.spyOn(insightsHandler, 'getCucumberHookType')
         cucumberHookTypeSpy.mockImplementation(() => { return 'hii' })