EDU-1838-Adds self-serve account closure copy

Author: franrob-projects

content/account/users.textile

@@ -72,6 +72,31 @@ To remove a user from your account:
 3. Click the *Delete* button next to the user to remove from the account.
 4. Confirm the action.
 
-h2(#delete). Delete your account
-
-Follow "this process":https://faqs.ably.com/how-do-i-cancel-my-account to delete your Ably account. Only an account owner can initiate this process.
+h2(#close). Close your account
+
+You can close your account at any time by downgrading to the "Free package":/docs/pricing/free. The following steps cancel your account:
+
+* Ensure you are the account "owner":/docs/account/users#roles.
+* Downgrade your paid "package":/docs/pricing#packages to Free:
+** Navigate to *Account* then "Billing":https://ably.com/accounts/any/package.
+** Click *Save billing details* to save your changes.
+* After your account has been downgraded to *Free*, go to the "My Settings":https://ably.com/users/edit/any page.
+** Navigate to *Want to delete your profile?*.
+** Click *start* to begin the closure process.
+* On the *Close Your Ably Account* page:
+** Review the account summary, including ownership, package type, and app details.
+** Click *Confirm Closure* to permanently deactivate your Ably account.
+
+h3(#sso). Disconnect SSO provider
+
+If you use SSO (Single Sign-On) to log in to your Ably account, you must first set a password and disconnect your SSO provider before closing your account. The self-service account closure process requires a password to authenticate the closure request. The following steps set a password and disconnect your SSO provider:
+
+* Log in to your Ably account using your current SSO method (Google or GitHub).
+* Navigate to *Account* then "My Settings":https://ably.com/users/edit/any
+* In the *Password* section, click *Change your password*.
+* Click *Update my personal settings* to save the changes.
+* Scroll to the *Login provider* section.
+* Click *remove connection* next to the SSO provider/s you want to disconnect.
+* After completing these steps, return to the instructions above to "close your account":#close.
+
+If you downgrade from a Standard or Pro package, you will finish the month on the Standard package with its associated limits and benefits. At the beginning of the following month you will receive a final invoice covering your last month's consumption. Once the final invoice has been paid, your payment details are removed from the system.

content/pricing/faqs.textile

@@ -159,8 +159,6 @@ Yes.
 
 Upgrades take effect immediately, whilst downgrades will take effect at the beginning of the following month.
 
-h3(#cancel). Can I cancel my account at any time?
+h3(#cancel). Can I close my account at any time?
 
-Yes. If you wish to cancel your account, downgrade to the "Free package":/docs/pricing/free first and then have the account owner "contact us":https://ably.com/support. Be aware that this will permanently delete all the information associated with your account.
-
-If you downgrade from a Standard or Pro package, you will finish the month on the Standard package with its associated limits and benefits. At the beginning of the following month you will receive a final invoice covering your last month's consumption. Once the final invoice has been paid, your payment details are removed from the system.
+Yes. You can "close your account":/account/users#close at any time by downgrading to the Free package.

content/pricing/free.textile

@@ -55,6 +55,12 @@ To downgrade your account to a Free package:
 2. Log in to your "account":https://ably.com/login and select *Billing* from the *Account* menu.
 3. Click the *Downgrade* button.
 
-If you downgrade to a Free package, you will finish the month on your current package with its associated limits and benefits. At the beginning of the following month you will receive a final invoice covering your last month's consumption and package fee. Once the final invoice has been paid, your payment details are removed from the system.
+If you downgrade from a Standard or Pro package, you will finish the month on the Standard package with its associated limits and benefits. At the beginning of the following month you will receive a final invoice covering your last month's consumption. Once the final invoice has been paid, your payment details are removed from the system.
 
-If you wish to cancel your account, have the account owner "contact us":https://ably.com/support. Be aware that this will permanently delete all the information associated with your account.
+<aside data-type='note'>
+<p>Be aware that this will permanently delete all the information associated with your account.</p>
+</aside>
+
+h2(#close). Close your account
+
+You can "close your account":/docs/account/users#close at any time if you are on the Free package.

content/pricing/pro.textile

@@ -72,4 +72,7 @@ If you downgrade to a "Standard package":/docs/pricing/standard, you will finish
 
 If you downgrade to a "Free package":/docs/pricing/free, you will finish the month on the Pro package with its associated limits and benefits. At the beginning of the following month you will receive a final invoice covering your last month's consumption and package fee. Once the final invoice has been paid, your payment details are removed from the system.
 
-If you wish to cancel your account, downgrade to the Free package first and then have the account owner "contact us":https://ably.com/support. Be aware that this will permanently delete all the information associated with your account.
+h2(#close). Close your account
+
+You can "close your account":/docs/account/users#close at any time by first downgrading to the Free package.
+

content/pricing/standard.textile

@@ -62,12 +62,14 @@ To upgrade your account from a Standard package to an "Enterprise package":/docs
 
 h2(#downgrade). Downgrade
 
-To downgrade your account from a Standard package to a Free package:
+To downgrade your account from a Standard package to Free:
 
 1. Ensure you are the "account owner":/docs/account/users.
 2. Log in to your "account":https://ably.com/login and select *Billing* from the *Account* menu.
 3. Click the *Downgrade* button.
 
 If you downgrade to a "Free package":/docs/pricing/free, you will finish the month on the Standard package with its associated limits and benefits. At the beginning of the following month you will receive a final invoice covering your last month's consumption and package fee. Once the final invoice has been paid, your payment details are removed from the system.
 
-If you wish to cancel your account, downgrade to the Free package first and then have the account owner "contact us":https://ably.com/support. Be aware that this will permanently delete all the information associated with your account.
+h2(#close). Close your account
+
+You can "close your account":/docs/account/users#close at any time by first downgrading to the Free package.