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@@ -46,6 +46,7 @@ The use of RL methods in RTB bid optimization will allow you to increase the eff
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| Real-Time Bidding A New Frontier of Computational Advertising Research | Description of auction types, bidding strategies, pacing (slides) |[[Link]](http://www0.cs.ucl.ac.uk/staff/w.zhang/rtb-papers/rtb-tutorial-wsdm.pdf)|
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| Real-Time Bid Optimization with Smooth Budget Delivery in Online Advertising | Description of pacing types |[[Link]](https://arxiv.org/pdf/1305.3011.pdf)|
| Auto-bidding in real-time auctions via Oracle Imitation Learning | Multiple-choice Knapsack problem with a nonlinear objective |[[Link]](https://www.arxiv.org/pdf/2412.11434v3)|
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## Bid Landcape Forecasting
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| Title | Short description | Link | The year of publication |
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| Bid Optimization using Maximum Entropy Reinforcement Learning | SAC |[[Link]](https://arxiv.org/pdf/2110.05032.pdf)| 2021 |
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| Dynamic pricing under competition using Reinforcement Learning | DQN, SAC |[[Link]](https://link.springer.com/article/10.1057/s41272-021-00285-3)| 2021 |
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| Multi-Objective Actor-Critics for Real-Time Bidding in Display Advertising | DQN, A2C, A3C |[[Link]](https://www.arxiv.org/pdf/2002.07408)| 2022 |
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| Real-time Bidding Strategy in Display Advertising: An Empirical Analysis | DQN, TD3 |[[Link]](https://arxiv.org/pdf/2212.02222.pdf)| 2022 |
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| Real-time Bidding Strategy in Display Advertising: An Empirical Analysis | DQN, TD3 |[[Link]](https://arxiv.org/pdf/2212.02222.pdf)| 2022 |
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| RTBAgent: A LLM-based Agent System for Real-Time Bidding| LLM agent |[[Link]](https://www.arxiv.org/pdf/2502.00792)| 2025 |
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## Datasets and benchmarks
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| Title | Short description | Paper link | Download link | The year of publication |
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