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| 1 | +--- |
| 2 | +Title: 'Scenario Mapping' |
| 3 | +Description: 'Scenario mapping visualizes how users interact with a product in various real-world situations to identify needs and opportunities.' |
| 4 | +Subjects: |
| 5 | + - 'Web Design' |
| 6 | +Tags: |
| 7 | + - 'Design Thinking' |
| 8 | + - 'User Research' |
| 9 | + - 'UX' |
| 10 | +CatalogContent: |
| 11 | + - 'intro-to-ui-ux' |
| 12 | + - 'paths/front-end-engineer-career-path' |
| 13 | +--- |
| 14 | + |
| 15 | +**Scenario mapping** is a collaborative UX method for visualizing how users interact with a product in different real-world contexts. Mapping scenarios (or situations) to specific features and solutions helps teams align around user goals, pain points, and workflows. |
| 16 | + |
| 17 | +Scenario mapping combines insights from user research, personas, and jobs-to-be-done frameworks to create a shared understanding of how people use products in varying situations and what support they need to succeed. |
| 18 | + |
| 19 | +## What is a Scenario? |
| 20 | + |
| 21 | +In UX, a scenario describes a short, narrative-based situation where a user tries to accomplish a specific task under certain conditions. These stories are fictional but rooted in fundamental research and help reveal the context in which users interact with a product. |
| 22 | + |
| 23 | +Example scenario: |
| 24 | + |
| 25 | +> Lisa is trying to check out quickly on her phone during her lunch break, but she cannot remember her password and does not have time to reset it. |
| 26 | +
|
| 27 | +## Why Use Scenario Mapping? |
| 28 | + |
| 29 | +Scenario mapping helps teams understand user behavior in a structured, task-oriented way. It surfaces design opportunities and usability gaps before wireframes or prototypes are even created. |
| 30 | + |
| 31 | +### Key Benefits |
| 32 | + |
| 33 | +- **Keeps design grounded in real-world behavior**: Mapping scenarios forces teams to think about why, when, and how users will engage with features — not just what the features are. |
| 34 | +- **Supports cross-functional alignment**: Designers, researchers, developers, and stakeholders can collaborate to explore pain points, edge cases, and user needs. |
| 35 | +- **Improves feature prioritization**: Examining which scenarios occur most often or have the highest risk of failure allows teams to pay attention to the most impactful solutions. |
| 36 | +- **Encourages empathy and user-centric thinking**: Thinking through scenarios encourages teams to consider the user's mindset, emotions, and goals, not just interface mechanics. |
| 37 | + |
| 38 | +## When to Use Scenario Mapping |
| 39 | + |
| 40 | +Scenario mapping is most useful during: |
| 41 | + |
| 42 | +- **Early ideation or discovery phases**: To explore how people might use your product in different contexts. |
| 43 | +- **Design sprints and workshops**: To gather real-time cross-disciplinary insights. |
| 44 | +- **Feature planning**: To understand what workflows need to be supported or simplified. |
| 45 | +- **Post-research synthesis**: Connect interview data with actionable design opportunities. |
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